{"id":"https://openalex.org/W2009995618","doi":"https://doi.org/10.1016/j.eswa.2003.12.017","title":"On-line personalized sales promotion in electronic commerce","display_name":"On-line personalized sales promotion in electronic commerce","publication_year":2004,"publication_date":"2004-01-06","ids":{"openalex":"https://openalex.org/W2009995618","doi":"https://doi.org/10.1016/j.eswa.2003.12.017","mag":"2009995618"},"language":"en","primary_location":{"id":"doi:10.1016/j.eswa.2003.12.017","doi":"https://doi.org/10.1016/j.eswa.2003.12.017","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.eswa.2003.12.017","pdf_url":null,"source":{"id":"https://openalex.org/S13144211","display_name":"Expert Systems with Applications","issn_l":"0957-4174","issn":["0957-4174","1873-6793"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","ccf-c","cwts-core","dongbi-c","doyens","fnege-3","jufo-2","ki-jl-2","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Expert Systems with Applications","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112519470","display_name":"Shih-Kuen Changchien","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162838928","display_name":"National Chung Hsing University","ror":"https://ror.org/05vn3ca78","country_code":"TW","type":"education","lineage":["https://openalex.org/I162838928"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"S.Wesley Changchien","raw_affiliation_strings":["Institute of Electronic Commerce, National Chung-Hsing University, 250 Kuo Kuang Road, Taichung 403, Taiwan, ROC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Electronic Commerce, National Chung-Hsing University, 250 Kuo Kuang Road, Taichung 403, Taiwan, ROC","institution_ids":["https://openalex.org/I162838928"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002272384","display_name":"Chin\u2010Feng Lee","orcid":"https://orcid.org/0000-0002-4829-0727","observed_orcids":["https://orcid.org/0000-0002-4829-0727"]},"institutions":[{"id":"https://openalex.org/I126145234","display_name":"Chaoyang University of Technology","ror":"https://ror.org/04xwksx09","country_code":"TW","type":"education","lineage":["https://openalex.org/I126145234"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chin-Feng Lee","raw_affiliation_strings":["Department of Information Management, Chaoyang University of Technology, 168 Gifeng E. Rd, Wufeng, Taichung County, Taiwan, ROC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, Chaoyang University of Technology, 168 Gifeng E. Rd, Wufeng, Taichung County, Taiwan, ROC","institution_ids":["https://openalex.org/I126145234"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112002383","display_name":"Yu-Jung Hsu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126145234","display_name":"Chaoyang University of Technology","ror":"https://ror.org/04xwksx09","country_code":"TW","type":"education","lineage":["https://openalex.org/I126145234"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Jung Hsu","raw_affiliation_strings":["Department of Information Management, Chaoyang University of Technology, 168 Gifeng E. Rd, Wufeng, Taichung County, Taiwan, ROC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, Chaoyang University of Technology, 168 Gifeng E. Rd, Wufeng, Taichung County, Taiwan, ROC","institution_ids":["https://openalex.org/I126145234"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5112519470"],"corresponding_institution_ids":["https://openalex.org/I162838928"],"apc_list":{"value":3500,"currency":"USD","value_usd":3500},"apc_paid":null,"fwci":17.3189,"has_fulltext":false,"cited_by_count":95,"citation_normalized_percentile":{"value":0.98470126,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"27","issue":"1","first_page":"35","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6898999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6898999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.1265999972820282,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.08579999953508377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9179999828338623},{"id":"https://openalex.org/keywords/decision-support-system","display_name":"decision support system","score":0.9210000038146973},{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.7710000276565552},{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.859000027179718},{"id":"https://openalex.org/keywords/sales-promotion-strategy","display_name":"sales promotion strategy","score":0.6840000152587891},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.6940000057220459},{"id":"https://openalex.org/keywords/consumer-behavior-analysis","display_name":"customer behavior analysis","score":0.6830000281333923},{"id":"https://openalex.org/keywords/product-life-cycle","display_name":"product life cycle","score":0.7839999794960022},{"id":"https://openalex.org/keywords/business-life-cycle","display_name":"firm life cycle","score":0.9729999899864197},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.7929999828338623},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.671999990940094}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6932182312011719},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.6777729392051697},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6227176785469055},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5894098877906799},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.5403291583061218},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.44450753927230835},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.42725786566734314},{"id":"https://openalex.org/C75949130","wikidata":"https://www.wikidata.org/wiki/Q848010","display_name":"Database transaction","level":2,"score":0.4210337996482849},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.41183188557624817},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3926847577095032},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3902600407600403},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16939714550971985},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.10323232412338257},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.eswa.2003.12.017","doi":"https://doi.org/10.1016/j.eswa.2003.12.017","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.eswa.2003.12.017","pdf_url":null,"source":{"id":"https://openalex.org/S13144211","display_name":"Expert Systems with Applications","issn_l":"0957-4174","issn":["0957-4174","1873-6793"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","ccf-c","cwts-core","dongbi-c","doyens","fnege-3","jufo-2","ki-jl-2","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Expert Systems with Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Responsible consumption and production","score":0.49000000953674316,"id":"https://metadata.un.org/sdg/12"}],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321040","display_name":"National Science Council","ror":"https://ror.org/02kv4zf79"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W208128215","https://openalex.org/W1484413656","https://openalex.org/W1493526108","https://openalex.org/W1503428541","https://openalex.org/W1506285740","https://openalex.org/W1518186130","https://openalex.org/W1539209891","https://openalex.org/W1557634037","https://openalex.org/W1562891728","https://openalex.org/W1570159982","https://openalex.org/W1583981513","https://openalex.org/W1679913846","https://openalex.org/W1964057981","https://openalex.org/W1966553486","https://openalex.org/W1971784203","https://openalex.org/W1973812756","https://openalex.org/W1999047234","https://openalex.org/W2031636842","https://openalex.org/W2052168378","https://openalex.org/W2066590388","https://openalex.org/W2106304233","https://openalex.org/W2124591829","https://openalex.org/W2140190241","https://openalex.org/W2148968814","https://openalex.org/W2149991234","https://openalex.org/W2151002788","https://openalex.org/W2158454296","https://openalex.org/W2168943551","https://openalex.org/W2319660501","https://openalex.org/W2326300416","https://openalex.org/W2329397635","https://openalex.org/W2751998548","https://openalex.org/W2912565176","https://openalex.org/W2999729612","https://openalex.org/W4211007335"],"related_works":["https://openalex.org/W2185429975","https://openalex.org/W2527327132","https://openalex.org/W2570599079","https://openalex.org/W2571973633","https://openalex.org/W6995774321","https://openalex.org/W7099991869","https://openalex.org/W7028451121","https://openalex.org/W2009112918","https://openalex.org/W2546286555","https://openalex.org/W2166710099"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":11}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}