{"id":"https://openalex.org/W2009668484","doi":"https://doi.org/10.1177/1470593112451393","title":"Relationship marketing and the order of simulation","display_name":"Relationship marketing and the order of simulation","publication_year":2012,"publication_date":"2012-09-01","ids":{"openalex":"https://openalex.org/W2009668484","doi":"https://doi.org/10.1177/1470593112451393","mag":"2009668484"},"language":"en","primary_location":{"id":"doi:10.1177/1470593112451393","doi":"https://doi.org/10.1177/1470593112451393","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1470593112451393","pdf_url":null,"source":{"id":"https://openalex.org/S195188575","display_name":"Marketing Theory","issn_l":"1470-5931","issn":["1470-5931","1741-301X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Theory","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111528778","display_name":"Per \u00d8stergaard","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177969490","display_name":"University of Southern Denmark","ror":"https://ror.org/03yrrjy16","country_code":"DK","type":"education","lineage":["https://openalex.org/I177969490"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"Per \u00d8stergaard","raw_affiliation_strings":["University of Southern Denmark, Denmark","University of Southern Denmark, denmark#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Southern Denmark, Denmark","institution_ids":["https://openalex.org/I177969490"]},{"raw_affiliation_string":"University of Southern Denmark, denmark#TAB#","institution_ids":["https://openalex.org/I177969490"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055063477","display_name":"James A. Fitchett","orcid":"https://orcid.org/0000-0002-5796-659X","observed_orcids":["https://orcid.org/0000-0002-5796-659X"]},"institutions":[{"id":"https://openalex.org/I153648349","display_name":"University of Leicester","ror":"https://ror.org/04h699437","country_code":"GB","type":"education","lineage":["https://openalex.org/I153648349"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"James Fitchett","raw_affiliation_strings":["University of Leicester, UK","#N#University of Leicester, UK#N#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Leicester, UK","institution_ids":["https://openalex.org/I153648349"]},{"raw_affiliation_string":"#N#University of Leicester, UK#N#","institution_ids":["https://openalex.org/I153648349"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5111528778"],"corresponding_institution_ids":["https://openalex.org/I177969490"],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":3.6484,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.93349472,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"12","issue":"3","first_page":"233","last_page":"249"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.329800009727478,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.329800009727478,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12942","display_name":"Cultural Studies and Postmodernism","score":0.20649999380111694,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.19619999825954437,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":1.0},{"id":"https://openalex.org/keywords/jean-baudrillard","display_name":"Jean Baudrillard","score":0.9179999828338623},{"id":"https://openalex.org/keywords/simulation","display_name":"simulation","score":0.7289999723434448},{"id":"https://openalex.org/keywords/post-industrial-culture","display_name":"post-industrial culture","score":0.9570000171661377},{"id":"https://openalex.org/keywords/marketing-institutions","display_name":"marketing institutions","score":0.6669999957084656},{"id":"https://openalex.org/keywords/marketing-technology","display_name":"marketing technology","score":0.800000011920929}],"concepts":[{"id":"https://openalex.org/C2776240099","wikidata":"https://www.wikidata.org/wiki/Q327018","display_name":"Interrogation","level":2,"score":0.7852646708488464},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.7230572700500488},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6584942936897278},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5578302145004272},{"id":"https://openalex.org/C2776760102","wikidata":"https://www.wikidata.org/wiki/Q5139990","display_name":"Code (set theory)","level":3,"score":0.5177544951438904},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.42020130157470703},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.4108133018016815},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3843218982219696},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2771211266517639},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2639297842979431},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.2269897758960724},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15163910388946533},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.1024845540523529},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.08898589015007019},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.06641766428947449},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/1470593112451393","doi":"https://doi.org/10.1177/1470593112451393","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1470593112451393","pdf_url":null,"source":{"id":"https://openalex.org/S195188575","display_name":"Marketing Theory","issn_l":"1470-5931","issn":["1470-5931","1741-301X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Theory","raw_type":"journal-article"},{"id":"pmh:oai:sdu.dk:openaire_cris_publications/4048bc15-d66c-4f16-821d-59fe1d788cf4","doi":null,"is_oa":false,"landing_page_url":"https://portal.findresearcher.sdu.dk/da/publications/4048bc15-d66c-4f16-821d-59fe1d788cf4","pdf_url":null,"source":{"id":"https://openalex.org/S4306400423","display_name":"University of Southern Denmark Research Portal (University of Southern Denmark)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I177969490","host_organization_name":"University of Southern Denmark","host_organization_lineage":["https://openalex.org/I177969490"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u00d8stergaard, P & Fitchett, J 2013, 'Relationship marketing and the order of simulation', Marketing Theory, vol. 12, no. 3, pp. 233-249. https://doi.org/10.1177/1470593112451393","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.4399999976158142,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W18687376","https://openalex.org/W19150561","https://openalex.org/W53194859","https://openalex.org/W58694452","https://openalex.org/W126489639","https://openalex.org/W166398305","https://openalex.org/W198633365","https://openalex.org/W422263596","https://openalex.org/W648108851","https://openalex.org/W656088856","https://openalex.org/W1499369611","https://openalex.org/W1515223652","https://openalex.org/W1588812431","https://openalex.org/W1607011946","https://openalex.org/W1937155619","https://openalex.org/W1973844561","https://openalex.org/W1978198030","https://openalex.org/W1979415452","https://openalex.org/W1985979823","https://openalex.org/W1988557231","https://openalex.org/W1991670833","https://openalex.org/W2019884495","https://openalex.org/W2027852056","https://openalex.org/W2036194940","https://openalex.org/W2040247369","https://openalex.org/W2041660848","https://openalex.org/W2043618734","https://openalex.org/W2044776966","https://openalex.org/W2047491386","https://openalex.org/W2047742679","https://openalex.org/W2048949092","https://openalex.org/W2051588238","https://openalex.org/W2053583812","https://openalex.org/W2057325840","https://openalex.org/W2065404242","https://openalex.org/W2073805364","https://openalex.org/W2074677505","https://openalex.org/W2077820623","https://openalex.org/W2078162183","https://openalex.org/W2099812626","https://openalex.org/W2113136459","https://openalex.org/W2122910380","https://openalex.org/W2124060395","https://openalex.org/W2126435507","https://openalex.org/W2135526934","https://openalex.org/W2137080088","https://openalex.org/W2137695020","https://openalex.org/W2147802066","https://openalex.org/W2148219776","https://openalex.org/W2153035268","https://openalex.org/W2155364569","https://openalex.org/W2163380916","https://openalex.org/W2168506487","https://openalex.org/W2169549457","https://openalex.org/W2171139080","https://openalex.org/W2297901714","https://openalex.org/W2318042838","https://openalex.org/W2318181140","https://openalex.org/W2331940983","https://openalex.org/W2504714805","https://openalex.org/W2993365609","https://openalex.org/W4236219926","https://openalex.org/W4236659107","https://openalex.org/W4243542639","https://openalex.org/W4251079800","https://openalex.org/W4252811132","https://openalex.org/W4297081765","https://openalex.org/W4301752817"],"related_works":["https://openalex.org/W2083486650","https://openalex.org/W1596583966","https://openalex.org/W142952224","https://openalex.org/W2004063916","https://openalex.org/W7048557209","https://openalex.org/W2168506487","https://openalex.org/W7095916900","https://openalex.org/W1964543551","https://openalex.org/W7204490249","https://openalex.org/W7097120665"],"abstract_inverted_index":{"This":[0],"paper":[1],"applies":[2],"Jean":[3],"Baudrillard\u2019s":[4,40],"order":[5],"of":[6,13,20,28,42,57,69],"simulacra":[7],"to":[8,54,78],"further":[9],"investigate":[10],"the":[11,29,35,67,90,105],"paradigm":[12],"relationship":[14],"marketing":[15,107,110],"(RM).":[16],"A":[17],"brief":[18],"overview":[19],"RM":[21],"is":[22],"given,":[23],"followed":[24],"by":[25],"a":[26,48,85],"summary":[27],"main":[30],"critical":[31,79],"perspectives":[32],"taken":[33],"towards":[34],"approach.":[36],"We":[37],"argue":[38],"that":[39,87],"theories":[41],"simulation":[43,70],"and":[44,64,81,96,109],"post-industrial":[45],"culture":[46,68],"provide":[47],"useful":[49],"analytical":[50],"approach":[51],"through":[52],"which":[53,98],"resolve":[55],"some":[56],"these":[58],"critiques.":[59],"Relationships":[60],"are":[61,76,84,102],"simultaneously":[62],"\u2018real\u2019":[63],"\u2018imagined\u2019.":[65],"In":[66],"all":[71],"cultural":[72],"forms,":[73],"including":[74],"relationships,":[75],"open":[77],"analysis":[80],"interrogation.":[82],"They":[83],"construct":[86],"results":[88],"from":[89],"complex":[91],"interplay":[92],"between":[93],"signs,":[94],"code":[95],"programme,":[97],"for":[99],"our":[100],"purposes":[101],"manifest":[103],"as":[104],"market,":[106],"institutions":[108],"technologies.":[111]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
