{"id":"https://openalex.org/W2009394457","doi":"https://doi.org/10.1080/10641734.2009.10505265","title":"Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective","display_name":"Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective","publication_year":2009,"publication_date":"2009-09-01","ids":{"openalex":"https://openalex.org/W2009394457","doi":"https://doi.org/10.1080/10641734.2009.10505265","mag":"2009394457"},"language":"en","primary_location":{"id":"doi:10.1080/10641734.2009.10505265","doi":"https://doi.org/10.1080/10641734.2009.10505265","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.2009.10505265","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053431841","display_name":"Jeremy J. Sierra","orcid":"https://orcid.org/0000-0003-3303-4381","observed_orcids":["https://orcid.org/0000-0003-3303-4381"]},"institutions":[{"id":"https://openalex.org/I10052268","display_name":"New Mexico State University","ror":"https://ror.org/00hpz7z43","country_code":"US","type":"education","lineage":["https://openalex.org/I10052268"]},{"id":"https://openalex.org/I13511017","display_name":"Texas State University","ror":"https://ror.org/05h9q1g27","country_code":"US","type":"education","lineage":["https://openalex.org/I13511017"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jeremy J. Sierra","raw_affiliation_strings":["Texas State University, San Marcos, TX, USA; New Mexico State University, USA","New Mexico State University, USA","Texas State University, San Marcos, TX, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Texas State University, San Marcos, TX, USA; New Mexico State University, USA","institution_ids":["https://openalex.org/I10052268","https://openalex.org/I13511017"]},{"raw_affiliation_string":"New Mexico State University, USA","institution_ids":["https://openalex.org/I10052268"]},{"raw_affiliation_string":"Texas State University, San Marcos, TX, USA","institution_ids":["https://openalex.org/I13511017"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012190710","display_name":"Michael Richard Hyman","orcid":"https://orcid.org/0000-0001-6675-8808","observed_orcids":["https://orcid.org/0000-0001-6675-8808"]},"institutions":[{"id":"https://openalex.org/I10052268","display_name":"New Mexico State University","ror":"https://ror.org/00hpz7z43","country_code":"US","type":"education","lineage":["https://openalex.org/I10052268"]},{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michael R. Hyman","raw_affiliation_strings":["New Mexico State University, Las Cruces, NM, USA; Purdue University, USA","New Mexico State University, Las Cruces, NM, USA","Purdue University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"New Mexico State University, Las Cruces, NM, USA; Purdue University, USA","institution_ids":["https://openalex.org/I10052268"]},{"raw_affiliation_string":"New Mexico State University, Las Cruces, NM, USA","institution_ids":["https://openalex.org/I10052268"]},{"raw_affiliation_string":"Purdue University, USA","institution_ids":["https://openalex.org/I219193219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110041947","display_name":"Ivonne M. Torres","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I10052268","display_name":"New Mexico State University","ror":"https://ror.org/00hpz7z43","country_code":"US","type":"education","lineage":["https://openalex.org/I10052268"]},{"id":"https://openalex.org/I44461941","display_name":"University of Houston","ror":"https://ror.org/048sx0r50","country_code":"US","type":"education","lineage":["https://openalex.org/I44461941"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ivonne M. Torres","raw_affiliation_strings":["New Mexico State University, Las Cruces, NM, USA; University of Houston, USA","New Mexico State University, Las Cruces, NM, USA","University of Houston, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"New Mexico State University, Las Cruces, NM, USA; University of Houston, USA","institution_ids":["https://openalex.org/I10052268","https://openalex.org/I44461941"]},{"raw_affiliation_string":"New Mexico State University, Las Cruces, NM, USA","institution_ids":["https://openalex.org/I10052268"]},{"raw_affiliation_string":"University of Houston, USA","institution_ids":["https://openalex.org/I44461941"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":13.4798,"has_fulltext":false,"cited_by_count":78,"citation_normalized_percentile":{"value":0.97957948,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"31","issue":"2","first_page":"41","last_page":"66"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8036999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8036999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.14640000462532043,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.013199999928474426,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-models","display_name":"advertising models","score":0.6290000081062317},{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.6629999876022339},{"id":"https://openalex.org/keywords/social-identity-theory","display_name":"social identity theory","score":0.8759999871253967},{"id":"https://openalex.org/keywords/ethnic-identification","display_name":"ethnic identification","score":0.8600000143051147},{"id":"https://openalex.org/keywords/brand-purchase-intention","display_name":"brand purchase intention","score":0.718999981880188}],"concepts":[{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.8770413398742676},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7834889888763428},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.7709445953369141},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.6144247055053711},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5996055603027344},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5975475907325745},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5821484327316284},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5291236639022827},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5080945491790771},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3098847568035126},{"id":"https://openalex.org/C180872759","wikidata":"https://www.wikidata.org/wiki/Q874405","display_name":"Social group","level":2,"score":0.19497275352478027},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1505533754825592},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.06024789810180664},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10641734.2009.10505265","doi":"https://doi.org/10.1080/10641734.2009.10505265","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.2009.10505265","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":96,"referenced_works":["https://openalex.org/W28180160","https://openalex.org/W99716116","https://openalex.org/W576973112","https://openalex.org/W603213406","https://openalex.org/W630727849","https://openalex.org/W1501191088","https://openalex.org/W1587213699","https://openalex.org/W1662240627","https://openalex.org/W1965514675","https://openalex.org/W1971410477","https://openalex.org/W1974907311","https://openalex.org/W1976455197","https://openalex.org/W1978781571","https://openalex.org/W1979259431","https://openalex.org/W1979410730","https://openalex.org/W1983518658","https://openalex.org/W1985111875","https://openalex.org/W1990396874","https://openalex.org/W1991921058","https://openalex.org/W1996032649","https://openalex.org/W2000944080","https://openalex.org/W2003277514","https://openalex.org/W2010453024","https://openalex.org/W2016248390","https://openalex.org/W2020856697","https://openalex.org/W2022645802","https://openalex.org/W2024649498","https://openalex.org/W2024650319","https://openalex.org/W2031158926","https://openalex.org/W2035547311","https://openalex.org/W2039088739","https://openalex.org/W2040530470","https://openalex.org/W2040580391","https://openalex.org/W2040945568","https://openalex.org/W2044590617","https://openalex.org/W2044640583","https://openalex.org/W2047120109","https://openalex.org/W2048135956","https://openalex.org/W2052395480","https://openalex.org/W2053425321","https://openalex.org/W2054300093","https://openalex.org/W2057172983","https://openalex.org/W2057472101","https://openalex.org/W2060099399","https://openalex.org/W2069618020","https://openalex.org/W2071666535","https://openalex.org/W2072296808","https://openalex.org/W2073578197","https://openalex.org/W2077599062","https://openalex.org/W2080725292","https://openalex.org/W2084399600","https://openalex.org/W2087671500","https://openalex.org/W2088160215","https://openalex.org/W2089917229","https://openalex.org/W2093022235","https://openalex.org/W2093771648","https://openalex.org/W2093913819","https://openalex.org/W2095863280","https://openalex.org/W2096635698","https://openalex.org/W2105073934","https://openalex.org/W2106882686","https://openalex.org/W2119721601","https://openalex.org/W2121804548","https://openalex.org/W2123551388","https://openalex.org/W2130995195","https://openalex.org/W2133244974","https://openalex.org/W2136360414","https://openalex.org/W2138149845","https://openalex.org/W2152243954","https://openalex.org/W2166061111","https://openalex.org/W2175044829","https://openalex.org/W2178906412","https://openalex.org/W2279582909","https://openalex.org/W2290324012","https://openalex.org/W2308423040","https://openalex.org/W2325613903","https://openalex.org/W2326248063","https://openalex.org/W2326448563","https://openalex.org/W2328832051","https://openalex.org/W2330225546","https://openalex.org/W2332303326","https://openalex.org/W2332694823","https://openalex.org/W2339025927","https://openalex.org/W2493148631","https://openalex.org/W2771446000","https://openalex.org/W2918058170","https://openalex.org/W2998547417","https://openalex.org/W3015634246","https://openalex.org/W3124706372","https://openalex.org/W4235678817","https://openalex.org/W4236833669","https://openalex.org/W4240682258","https://openalex.org/W4241244867","https://openalex.org/W4244043863","https://openalex.org/W4244455246","https://openalex.org/W4252134212"],"related_works":["https://openalex.org/W2041900335","https://openalex.org/W1537739629","https://openalex.org/W7006756738","https://openalex.org/W2889754827","https://openalex.org/W2330225546","https://openalex.org/W7220592354","https://openalex.org/W3034429863","https://openalex.org/W2077185015","https://openalex.org/W4392371873","https://openalex.org/W4206142397"],"abstract_inverted_index":{"Although":[0],"the":[1,22,29,47,67,91,96],"efficacy":[2],"of":[3,14,25,84],"ads":[4],"with":[5,55,87],"ethnically":[6],"resonant":[7],"cues":[8],"is":[9,31],"well":[10,45],"known,":[11],"further":[12],"examination":[13],"viewers'":[15],"responses":[16],"to":[17,65],"print":[18,57],"ads,":[19,30],"based":[20],"on":[21,75],"apparent":[23,62],"ethnicity":[24],"models":[26],"used":[27],"in":[28,95],"needed.":[32],"From":[33],"a":[34,41,56,60,80],"Social":[35],"Identity":[36],"Theory":[37],"perspective,":[38],"we":[39],"examine":[40],"determinant":[42],"of,":[43,52],"as":[44,46],"direct":[48],"and":[49,79],"indirect":[50],"effects":[51],"ethnic":[53,85],"identification":[54,86],"ad\u2014created":[58],"by":[59],"model's":[61],"ethnicity\u2014on":[63],"intentions":[64],"buy":[66],"featured":[68],"brand.":[69],"Our":[70],"empirical":[71],"results,":[72],"which":[73],"rely":[74],"four":[76],"extant":[77],"scales":[78],"new":[81],"multi-item":[82],"measure":[83],"an":[88],"ad,":[89],"validate":[90],"positive":[92],"relationships":[93],"proposed":[94],"structural":[97],"model.":[98]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":7}],"updated_date":"2026-10-17T09:40:24.721904","created_date":"2016-06-24T00:00:00"}
