{"id":"https://openalex.org/W2009105802","doi":"https://doi.org/10.1177/107769909006700403","title":"An Analysis of Japanese Television Commercials","display_name":"An Analysis of Japanese Television Commercials","publication_year":1990,"publication_date":"1990-12-01","ids":{"openalex":"https://openalex.org/W2009105802","doi":"https://doi.org/10.1177/107769909006700403","mag":"2009105802"},"language":"en","primary_location":{"id":"doi:10.1177/107769909006700403","doi":"https://doi.org/10.1177/107769909006700403","is_oa":false,"landing_page_url":"https://doi.org/10.1177/107769909006700403","pdf_url":null,"source":{"id":"https://openalex.org/S5406925305","display_name":"Journalism Quarterly","issn_l":"0196-3031","issn":["0196-3031","0022-5533"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journalism Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006944110","display_name":"Jyotika Ramaprasad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jyotika Ramaprasad","raw_affiliation_strings":["School of Journalism"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065339312","display_name":"Kazumi Hasegawa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kazumi Hasegawa","raw_affiliation_strings":["Department of Communication at Michigan State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication at Michigan State University","institution_ids":["https://openalex.org/I87216513"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.125,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.94813238,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"67","issue":"4","first_page":"1025","last_page":"1033"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.6182000041007996,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.6182000041007996,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.17139999568462372,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.05979999899864197,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.8700000047683716},{"id":"https://openalex.org/keywords/japanese-advertising","display_name":"Japanese advertising","score":0.902999997138977},{"id":"https://openalex.org/keywords/emotional-appeal","display_name":"emotional appeal","score":0.7940000295639038},{"id":"https://openalex.org/keywords/informational-appeals","display_name":"informational appeals","score":0.9169999957084656},{"id":"https://openalex.org/keywords/product-involvement","display_name":"product involvement","score":0.8870000243186951},{"id":"https://openalex.org/keywords/western-influence","display_name":"Western influence","score":0.5320000052452087},{"id":"https://openalex.org/keywords/english-in-advertising","display_name":"English in advertising","score":0.5600000023841858},{"id":"https://openalex.org/keywords/modernism","display_name":"modernism","score":0.4090000092983246}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7157653570175171},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.6719468832015991},{"id":"https://openalex.org/C2779017109","wikidata":"https://www.wikidata.org/wiki/Q745818","display_name":"Prime time","level":2,"score":0.6683722734451294},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6296814680099487},{"id":"https://openalex.org/C71139939","wikidata":"https://www.wikidata.org/wiki/Q910194","display_name":"Modal","level":2,"score":0.5717897415161133},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.46145662665367126},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4545007646083832},{"id":"https://openalex.org/C28160582","wikidata":"https://www.wikidata.org/wiki/Q2914471","display_name":"Appeal to emotion","level":3,"score":0.43560537695884705},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.41351163387298584},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2584491968154907},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.18340429663658142},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.18047383427619934},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.136819988489151},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12349596619606018},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C188027245","wikidata":"https://www.wikidata.org/wiki/Q750446","display_name":"Polymer chemistry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/107769909006700403","doi":"https://doi.org/10.1177/107769909006700403","is_oa":false,"landing_page_url":"https://doi.org/10.1177/107769909006700403","pdf_url":null,"source":{"id":"https://openalex.org/S5406925305","display_name":"Journalism Quarterly","issn_l":"0196-3031","issn":["0196-3031","0022-5533"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journalism Quarterly","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/2","score":0.5099999904632568,"display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7097067817","https://openalex.org/W152427167","https://openalex.org/W7144416474","https://openalex.org/W2072237803","https://openalex.org/W1188560971","https://openalex.org/W2187057892","https://openalex.org/W2498963731","https://openalex.org/W1986308054","https://openalex.org/W3087483222","https://openalex.org/W4412087533"],"abstract_inverted_index":{"Content":[0],"analysis":[1],"of":[2,47,79],"410":[3],"prime":[4],"time":[5],"television":[6,12],"commercials":[7,22,49,81],"sampled":[8],"from":[9],"four":[10],"Japanese":[11,21,100],"stations":[13],"finds":[14],"that,":[15],"at":[16,55],"all":[17],"product":[18,36,69],"involvement":[19],"levels,":[20],"use":[23,52],"the":[24,29,40,58,60,67,80,99],"emotional":[25],"appeal":[26],"more":[27],"than":[28],"informational":[30],"appeal,":[31],"sometimes":[32],"with":[33],"very":[34],"indirect":[35],"selling":[37],"approaches.":[38],"At":[39],"same":[41],"time,":[42],"only":[43],"a":[44,77,89],"small":[45],"percentage":[46],"these":[48],"do":[50],"not":[51],"information":[53],"cues":[54],"all.":[56],"In":[57],"sample,":[59],"modal":[61,68],"length":[62],"was":[63,70,75],"15":[64],"seconds":[65],"and":[66,84,87,94,106],"food/drinks.":[71],"Also,":[72],"Western":[73,92,109],"influence":[74],"evident:":[76],"majority":[78],"used":[82,91],"spoken":[83],"written":[85],"English":[86],"about":[88],"sixth":[90],"music":[93],"non-Japanese":[95],"(particularly":[96],"Western)":[97],"characters;":[98],"attach":[101],"attributes":[102],"such":[103],"as":[104],"modernism":[105],"value":[107],"to":[108],"symbols.":[110]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-09-25T08:18:29.962427","created_date":"2016-06-24T00:00:00"}