{"id":"https://openalex.org/W2008229791","doi":"https://doi.org/10.4018/jcrmm.2013070103","title":"Modernism to Postmodernism","display_name":"Modernism to Postmodernism","publication_year":2013,"publication_date":"2013-07-01","ids":{"openalex":"https://openalex.org/W2008229791","doi":"https://doi.org/10.4018/jcrmm.2013070103","mag":"2008229791"},"language":"en","primary_location":{"id":"doi:10.4018/jcrmm.2013070103","doi":"https://doi.org/10.4018/jcrmm.2013070103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jcrmm.2013070103","pdf_url":null,"source":{"id":"https://openalex.org/S1034618884","display_name":"International Journal of Customer Relationship Marketing and Management","issn_l":"1947-9247","issn":["1947-9247","1947-9255"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Customer Relationship Marketing and Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089743789","display_name":"S. M. Riad Shams","orcid":"https://orcid.org/0000-0001-8007-7400","observed_orcids":["https://orcid.org/0000-0001-8007-7400"]},"institutions":[{"id":"https://openalex.org/I74899385","display_name":"Central Queensland University","ror":"https://ror.org/023q4bk22","country_code":"AU","type":"education","lineage":["https://openalex.org/I74899385"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"S. M. Riad Shams","raw_affiliation_strings":["Faculty of Arts, Business, Informatics & Education, Central Queensland University, Sydney, NSW, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Arts, Business, Informatics & Education, Central Queensland University, Sydney, NSW, Australia","institution_ids":["https://openalex.org/I74899385"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5089743789"],"corresponding_institution_ids":["https://openalex.org/I74899385"],"apc_list":null,"apc_paid":null,"fwci":3.4334,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.92551794,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"4","issue":"3","first_page":"44","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8579000234603882,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8579000234603882,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0737999975681305,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.02410000003874302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/transdisciplinary-research","display_name":"transdisciplinary research","score":0.6340000033378601},{"id":"https://openalex.org/keywords/mode-2-knowledge-production","display_name":"Mode 2 knowledge production","score":0.9580000042915344},{"id":"https://openalex.org/keywords/value-proposition","display_name":"value proposition","score":0.9549999833106995},{"id":"https://openalex.org/keywords/market-competitiveness","display_name":"market competitiveness","score":0.7630000114440918},{"id":"https://openalex.org/keywords/stakeholder-acceptance","display_name":"stakeholder acceptance","score":0.8289999961853027},{"id":"https://openalex.org/keywords/cost-effectiveness","display_name":"cost-effectiveness","score":0.5180000066757202},{"id":"https://openalex.org/keywords/market-trends","display_name":"market trends","score":0.4390000104904175}],"concepts":[{"id":"https://openalex.org/C509535802","wikidata":"https://www.wikidata.org/wiki/Q47783","display_name":"Postmodernism","level":2,"score":0.9243978261947632},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.834144651889801},{"id":"https://openalex.org/C2777152325","wikidata":"https://www.wikidata.org/wiki/Q108163","display_name":"Proposition","level":2,"score":0.7266690731048584},{"id":"https://openalex.org/C201717286","wikidata":"https://www.wikidata.org/wiki/Q938185","display_name":"Rationality","level":2,"score":0.6388526558876038},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6054596304893494},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5579205751419067},{"id":"https://openalex.org/C48677424","wikidata":"https://www.wikidata.org/wiki/Q6888088","display_name":"Mode (computer interface)","level":2,"score":0.46122533082962036},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4488978385925293},{"id":"https://openalex.org/C2776242748","wikidata":"https://www.wikidata.org/wiki/Q2426218","display_name":"Modernism (music)","level":2,"score":0.41279691457748413},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40855833888053894},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3873331546783447},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.17192894220352173},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.16579270362854004},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.1262354850769043},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10475620627403259},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0988287627696991},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jcrmm.2013070103","doi":"https://doi.org/10.4018/jcrmm.2013070103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jcrmm.2013070103","pdf_url":null,"source":{"id":"https://openalex.org/S1034618884","display_name":"International Journal of Customer Relationship Marketing and Management","issn_l":"1947-9247","issn":["1947-9247","1947-9255"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Customer Relationship Marketing and Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jcrmm0:v:4:y:2013:i:3:p:44-56","doi":null,"is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jcrmm.2013070103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W9460681","https://openalex.org/W129870078","https://openalex.org/W150706704","https://openalex.org/W1511029770","https://openalex.org/W1800352160","https://openalex.org/W1967079575","https://openalex.org/W2020584686","https://openalex.org/W2036629859","https://openalex.org/W2064066794","https://openalex.org/W2067720407","https://openalex.org/W2077342334","https://openalex.org/W2083672014","https://openalex.org/W2119995196","https://openalex.org/W2162484441","https://openalex.org/W2266982707","https://openalex.org/W2294361306","https://openalex.org/W3023499496","https://openalex.org/W3142678449","https://openalex.org/W3186861947","https://openalex.org/W4239147188","https://openalex.org/W4245335969","https://openalex.org/W4246832408","https://openalex.org/W4249838717","https://openalex.org/W6630320407"],"related_works":["https://openalex.org/W301895231","https://openalex.org/W4378625527","https://openalex.org/W1605202291","https://openalex.org/W899335970","https://openalex.org/W2154390499","https://openalex.org/W2575246371","https://openalex.org/W4243542639","https://openalex.org/W2286098514","https://openalex.org/W2730041774","https://openalex.org/W6990762993"],"abstract_inverted_index":{"Underlying":[0],"the":[1,7,22,35,38,47,65,75,79,86,120],"4Ps":[2],"marketing":[3,24,49,122],"principle,":[4],"and":[5,42,54,88,101,116,129],"with":[6,85],"transdisciplinary":[8,66,110],"input,":[9],"Relationship":[10],"Marketing":[11],"(RM)":[12],"has":[13,30],"evolved":[14],"as":[15,125],"a":[16,109],"fundamental":[17],"concept":[18],"to":[19,21,33,46,52,82,119],"respond":[20],"postmodern":[23,48,80,121],"management":[25,50,123],"issues.":[26],"A":[27],"literature":[28],"review":[29],"been":[31],"conducted":[32],"recognize":[34],"rationality":[36],"of":[37,40,78,114],"evolvement":[39],"RM":[41,44,63,115],"how":[43],"responds":[45],"issues":[51],"meet":[53],"exceed":[55],"contemporary":[56,87],"market":[57,81,90,97],"needs.":[58],"The":[59],"findings":[60],"reveal":[61],"that":[62],"utilizes":[64],"mode-2":[67,111],"knowledge":[68],"production":[69],"(value":[70],"proposition)":[71],"approach,":[72],"based":[73],"on":[74],"value":[76,112],"perception":[77],"cope":[83],"up":[84],"latent":[89],"trends,":[91],"which":[92],"should":[93],"be":[94],"substantiated":[95],"by":[96],"competitiveness,":[98],"cost":[99],"effectiveness":[100],"social":[102],"(including":[103],"all":[104],"associated":[105],"stakeholders)":[106],"acceptability.":[107],"Such":[108],"proposition":[113],"its":[117],"contribution":[118],"appears":[124],"coherent":[126],"across":[127],"markets":[128],"industries.":[130]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}