{"id":"https://openalex.org/W2007659141","doi":"https://doi.org/10.1177/097226290901300404","title":"Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments","display_name":"Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments","publication_year":2009,"publication_date":"2009-10-01","ids":{"openalex":"https://openalex.org/W2007659141","doi":"https://doi.org/10.1177/097226290901300404","mag":"2007659141"},"language":"en","primary_location":{"id":"doi:10.1177/097226290901300404","doi":"https://doi.org/10.1177/097226290901300404","is_oa":false,"landing_page_url":"https://doi.org/10.1177/097226290901300404","pdf_url":null,"source":{"id":"https://openalex.org/S2765024836","display_name":"Vision The Journal of Business Perspective","issn_l":"0972-2629","issn":["0972-2629","2249-5304"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Vision: The Journal of Business Perspective","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090892315","display_name":"Komal Nagar","orcid":"https://orcid.org/0000-0002-3005-2448","observed_orcids":["https://orcid.org/0000-0002-3005-2448"]},"institutions":[{"id":"https://openalex.org/I145846420","display_name":"University of Jammu","ror":"https://ror.org/02retg991","country_code":"IN","type":"education","lineage":["https://openalex.org/I145846420"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Komal Nagar","raw_affiliation_strings":["Business School, University of Jammu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, University of Jammu","institution_ids":["https://openalex.org/I145846420"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5090892315"],"corresponding_institution_ids":["https://openalex.org/I145846420"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":6.2214,"has_fulltext":false,"cited_by_count":57,"citation_normalized_percentile":{"value":0.9572622,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"13","issue":"4","first_page":"35","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.7639999985694885},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.925000011920929},{"id":"https://openalex.org/keywords/brand-switching","display_name":"brand switching","score":0.9800000190734863},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5289999842643738},{"id":"https://openalex.org/keywords/free-gifts","display_name":"free gifts","score":0.8050000071525574},{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.8999999761581421},{"id":"https://openalex.org/keywords/washing-powder","display_name":"washing powder","score":0.949999988079071},{"id":"https://openalex.org/keywords/shampoo","display_name":"shampoo","score":0.9980000257492065},{"id":"https://openalex.org/keywords/economic-status","display_name":"economic status","score":0.7919999957084656},{"id":"https://openalex.org/keywords/promotional-mix","display_name":"promotion mix","score":0.5270000100135803}],"concepts":[{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7374862432479858},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7245177030563354},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.7148288488388062},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6958832144737244},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6262502670288086},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6071748733520508},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.55012047290802},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5490936040878296},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5432279706001282},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5195063352584839},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.5077608823776245},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.4776833653450012},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/097226290901300404","doi":"https://doi.org/10.1177/097226290901300404","is_oa":false,"landing_page_url":"https://doi.org/10.1177/097226290901300404","pdf_url":null,"source":{"id":"https://openalex.org/S2765024836","display_name":"Vision The Journal of Business Perspective","issn_l":"0972-2629","issn":["0972-2629","2249-5304"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Vision: The Journal of Business Perspective","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:sae:vision:v:13:y:2009:i:4:p:35-48","doi":null,"is_oa":false,"landing_page_url":"https://journals.sagepub.com/doi/10.1177/097226290901300404","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W108203724","https://openalex.org/W560555217","https://openalex.org/W640203151","https://openalex.org/W642348633","https://openalex.org/W1483644518","https://openalex.org/W1494613997","https://openalex.org/W1499170180","https://openalex.org/W1530487374","https://openalex.org/W1534668841","https://openalex.org/W1969045005","https://openalex.org/W1971472674","https://openalex.org/W1973717603","https://openalex.org/W1980671409","https://openalex.org/W2032345243","https://openalex.org/W2034478381","https://openalex.org/W2038879670","https://openalex.org/W2040203738","https://openalex.org/W2047633563","https://openalex.org/W2061659318","https://openalex.org/W2065974524","https://openalex.org/W2071792947","https://openalex.org/W2079562346","https://openalex.org/W2083833236","https://openalex.org/W2087316481","https://openalex.org/W2102467277","https://openalex.org/W2135387426","https://openalex.org/W2166475989","https://openalex.org/W2312449831","https://openalex.org/W2313356241","https://openalex.org/W2317742855","https://openalex.org/W2318583211","https://openalex.org/W2320672278","https://openalex.org/W2324114108","https://openalex.org/W2333783222","https://openalex.org/W2461072339","https://openalex.org/W2499704126","https://openalex.org/W2589062757","https://openalex.org/W2973112306","https://openalex.org/W3212080727","https://openalex.org/W4237295166","https://openalex.org/W4240915221","https://openalex.org/W4301377693"],"related_works":["https://openalex.org/W7038518351","https://openalex.org/W4396869506","https://openalex.org/W4309729118","https://openalex.org/W2975526699","https://openalex.org/W2327012211","https://openalex.org/W3016423319","https://openalex.org/W7220626836","https://openalex.org/W1893836346","https://openalex.org/W2065963165","https://openalex.org/W79539124"],"abstract_inverted_index":{"Sales":[0],"promotions":[1,73,92,107,154],"are":[2],"generally":[3],"looked":[4],"at":[5],"as":[6,46,145,162],"tools":[7],"that":[8,15,42,65,151,193],"undermines":[9],"the":[10,32,51,68,76,84,87,102,135,159,165,170,183],"brand;":[11],"yet":[12],"a":[13,28,198],"tool":[14],"is":[16,61],"necessarily":[17],"meant":[18,54],"to":[19,55,71,74,100,164],"speed":[20],"up":[21,27],"sales.":[22,59],"Consumer":[23,117],"sales":[24,72,91,106,153,175],"promotion":[25,52],"take":[26],"large":[29],"share":[30],"of":[31,50,67,86,89,104,132,173,187],"total":[33],"marketing":[34],"expenditure":[35],"despite":[36],"which":[37],"it":[38,190],"remains":[39],"an":[40,47],"area":[41],"still":[43],"attracts":[44],"attention":[45],"essential":[48],"component":[49],"mix":[53],"increase":[56],"short":[57],"term":[58],"It":[60],"therefore":[62],"not":[63,197],"surprising":[64],"most":[66],"marketers":[69],"resort":[70],"attract":[75],"competitor's":[77],"market":[78],"share.":[79],"The":[80,148],"present":[81],"paper":[82],"reports":[83],"results":[85],"effects":[88],"consumer":[90,105,152,174],"on":[93,108,158,182],"427":[94],"consumers.":[95,167,188],"This":[96],"study":[97,149],"has":[98],"attempted":[99],"explore":[101],"effect":[103],"loyal":[109,138,166],"and":[110,121,140],"non-loyal":[111,141],"consumers":[112,139,142],"in":[113],"two":[114,127],"Fast":[115],"Moving":[116],"Goods-":[118],"washing":[119],"powders":[120],"shampoos.":[122],"Consumers":[123],"were":[124],"classified":[125],"into":[126],"categories":[128],"by":[129],"their":[130],"degree":[131],"loyalty":[133],"towards":[134],"brand:":[136],"brand":[137,146,160,184,203],"(also":[143],"known":[144],"switchers).":[147],"found":[150,192],"have":[155,179],"more":[156,180],"influence":[157,181],"switchers":[161],"compared":[163],"Also,":[168],"among":[169],"various":[171],"forms":[172],"promotions,":[176],"free":[177],"gifts":[178],"switching":[185],"behaviour":[186],"Further,":[189],"was":[191,196],"economic":[194],"status":[195],"defining":[199],"factor":[200],"effecting":[201],"consumer's":[202],"loyalty.":[204]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}