{"id":"https://openalex.org/W2007190116","doi":"https://doi.org/10.2307/3069857","title":"The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality","display_name":"The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality","publication_year":2002,"publication_date":"2002-11-01","ids":{"openalex":"https://openalex.org/W2007190116","doi":"https://doi.org/10.2307/3069857","mag":"2007190116"},"language":"en","primary_location":{"id":"doi:10.2307/3069857","doi":"https://doi.org/10.2307/3069857","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3069857","pdf_url":null,"source":{"id":"https://openalex.org/S119035484","display_name":"The Journal of Southern History","issn_l":"0022-4642","issn":["0022-4642","2325-6893"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310316357","host_organization_name":"Southern Historical Association","host_organization_lineage":["https://openalex.org/P4310316357"],"host_organization_lineage_names":["Southern Historical Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Southern History","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109352692","display_name":"Kenneth O\u2019Reilly","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kenneth O'Reilly","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5080617194","display_name":"Tali Mendelberg","orcid":"https://orcid.org/0000-0002-4494-7541","observed_orcids":["https://orcid.org/0000-0002-4494-7541"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tali Mendelberg","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":75.9414,"has_fulltext":false,"cited_by_count":796,"citation_normalized_percentile":{"value":0.9984525,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"68","issue":"4","first_page":"1009","last_page":"1009"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.7461000084877014,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.7461000084877014,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11982","display_name":"Rhetoric and Communication Studies","score":0.06960000097751617,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12765","display_name":"Race, History, and American Society","score":0.06669999659061432,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/race-card","display_name":"race card","score":0.609000027179718},{"id":"https://openalex.org/keywords/racial-appeals","display_name":"racial appeals","score":0.7390000224113464},{"id":"https://openalex.org/keywords/electoral-strategy","display_name":"electoral strategy","score":0.7390000224113464},{"id":"https://openalex.org/keywords/political-communication","display_name":"political communication","score":0.777999997138977},{"id":"https://openalex.org/keywords/political-psychology","display_name":"political psychology","score":0.6690000295639038},{"id":"https://openalex.org/keywords/media-coverage","display_name":"media coverage","score":0.7940000295639038},{"id":"https://openalex.org/keywords/gender","display_name":"gender","score":0.38600000739097595},{"id":"https://openalex.org/keywords/sexual-orientation","display_name":"sexual orientation","score":0.9919999837875366},{"id":"https://openalex.org/keywords/ethnicity","display_name":"ethnicity","score":0.8259999752044678},{"id":"https://openalex.org/keywords/equality-norms","display_name":"equality norms","score":0.3959999978542328}],"concepts":[{"id":"https://openalex.org/C76509639","wikidata":"https://www.wikidata.org/wiki/Q918036","display_name":"Race (biology)","level":2,"score":0.6705145239830017},{"id":"https://openalex.org/C191795146","wikidata":"https://www.wikidata.org/wiki/Q3878446","display_name":"Norm (philosophy)","level":2,"score":0.6065414547920227},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4448278248310089},{"id":"https://openalex.org/C94375191","wikidata":"https://www.wikidata.org/wiki/Q11205","display_name":"Arithmetic","level":1,"score":0.3851732015609741},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.382440984249115},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3819091022014618},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.3710549473762512},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.26561737060546875},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.18183565139770508},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.10578113794326782}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2307/3069857","doi":"https://doi.org/10.2307/3069857","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3069857","pdf_url":null,"source":{"id":"https://openalex.org/S119035484","display_name":"The Journal of Southern History","issn_l":"0022-4642","issn":["0022-4642","2325-6893"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310316357","host_organization_name":"Southern Historical Association","host_organization_lineage":["https://openalex.org/P4310316357"],"host_organization_lineage_names":["Southern Historical Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Southern History","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.7578999996185303}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W181992455","https://openalex.org/W2980088660","https://openalex.org/W2258898111","https://openalex.org/W2032039994","https://openalex.org/W4255847999","https://openalex.org/W1824998010","https://openalex.org/W2133359230","https://openalex.org/W7097289161","https://openalex.org/W105617763","https://openalex.org/W7095924862"],"abstract_inverted_index":{"List":[0,4],"of":[1,5,23,31,44,67,90],"Illustrations":[2],"vii":[3],"Tables":[6],"ix":[7],"Preface":[8],"xi":[9],"PART":[10,53,113],"ONE:":[11],"THE":[12,55],"ORIGIN":[13],"OF":[14,57,116],"IMPLICIT":[15,58,117],"RACIAL":[16,59,118],"APPEALS":[17,60,119],"1":[18],"Chapter":[19,27,40,62,71,86,94,105,121,133],"1.":[20],"A":[21],"Theory":[22],"Racial":[24,32,45,78],"Appeals":[25,38,51],"3":[26],"2.":[28],"The":[29,42,64,88,101,109],"Norm":[30,43],"Inequality":[33],"Electoral":[34,47],"Strategy":[35,48,81],"and":[36,49,75,82,98,130,137],"Explicit":[37,97],"28":[39],"3.":[41],"Equality":[46,138],"Implicit":[50,68,77,91,96,123],"67":[52],"TWO:":[54],"IMPACT":[56],"109":[61],"4.":[63],"Political":[65,135],"Psychology":[66],"Communication":[69,124,136],"111":[70],"5.":[72],"Crafting":[73],"Conveying":[74],"Challenging":[76],"Appeals:":[79],"Campaign":[80],"News":[83],"Coverage":[84],"134":[85],"6.":[87],"Impact":[89],"Messages":[92],"169":[93],"7.":[95],"Counter-Stereotypical":[99],"Messages:":[100],"Welfare":[102],"Experiment":[103,111],"191":[104],"8.":[106],"Psychological":[107],"Mechanisms:":[108],"Norms":[110],"209":[112],"THREE:":[114],"IMPLICATIONS":[115],"237":[120],"9.":[122],"beyond":[125],"Race:":[126],"Gender":[127],"Sexual":[128],"Orientation":[129],"Ethnicity":[131],"239":[132],"10.":[134],"268":[139],"References":[140],"277":[141],"Index":[142],"299":[143]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":46},{"year":2022,"cited_by_count":28},{"year":2021,"cited_by_count":30},{"year":2020,"cited_by_count":49},{"year":2019,"cited_by_count":40},{"year":2018,"cited_by_count":54},{"year":2017,"cited_by_count":48},{"year":2016,"cited_by_count":45},{"year":2015,"cited_by_count":50},{"year":2014,"cited_by_count":38},{"year":2013,"cited_by_count":46},{"year":2012,"cited_by_count":38}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}