{"id":"https://openalex.org/W2007067690","doi":"https://doi.org/10.1177/0276146705280626","title":"Critical Consumer Education: Empowering the Low-Literate Consumer","display_name":"Critical Consumer Education: Empowering the Low-Literate Consumer","publication_year":2005,"publication_date":"2005-12-01","ids":{"openalex":"https://openalex.org/W2007067690","doi":"https://doi.org/10.1177/0276146705280626","mag":"2007067690"},"language":"en","primary_location":{"id":"doi:10.1177/0276146705280626","doi":"https://doi.org/10.1177/0276146705280626","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0276146705280626","pdf_url":null,"source":{"id":"https://openalex.org/S35298862","display_name":"Journal of Macromarketing","issn_l":"0276-1467","issn":["0276-1467","1552-6534"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Macromarketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023547964","display_name":"Natalie Ross Adkins","orcid":"https://orcid.org/0000-0001-8250-2933","observed_orcids":["https://orcid.org/0000-0001-8250-2933"]},"institutions":[{"id":"https://openalex.org/I114493937","display_name":"Creighton University","ror":"https://ror.org/05wf30g94","country_code":"US","type":"education","lineage":["https://openalex.org/I114493937"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Natalie Ross Adkins","raw_affiliation_strings":["Creighton University, College of Business Administration, 2500 California Plaza, Omaha, NE 68178,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Creighton University, College of Business Administration, 2500 California Plaza, Omaha, NE 68178,","institution_ids":["https://openalex.org/I114493937"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005196060","display_name":"Julie L. Ozanne","orcid":"https://orcid.org/0000-0002-5826-8259","observed_orcids":["https://orcid.org/0000-0002-5826-8259"]},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Julie L. Ozanne","raw_affiliation_strings":["R. B. Pamplin College of Business at Virginia Polytechnic Institute & State University, 2016 Pamplin Hall (0236), Blacksburg, VA 24061,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"R. B. Pamplin College of Business at Virginia Polytechnic Institute & State University, 2016 Pamplin Hall (0236), Blacksburg, VA 24061,","institution_ids":["https://openalex.org/I859038795"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":12.7706,"has_fulltext":false,"cited_by_count":83,"citation_normalized_percentile":{"value":0.98051903,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"25","issue":"2","first_page":"153","last_page":"162"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12345","display_name":"Adult and Continuing Education Topics","score":0.5687999725341797,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12345","display_name":"Adult and Continuing Education Topics","score":0.5687999725341797,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.2069000005722046,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10517","display_name":"Financial Literacy, Pension, Retirement Analysis","score":0.02879999950528145,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-education","display_name":"consumer education","score":0.7620000243186951},{"id":"https://openalex.org/keywords/adult-literacy","display_name":"adult literacy","score":0.7649999856948853},{"id":"https://openalex.org/keywords/consumer-literacy","display_name":"consumer literacy","score":0.675000011920929},{"id":"https://openalex.org/keywords/stigma","display_name":"stigma","score":0.4309999942779541},{"id":"https://openalex.org/keywords/shame","display_name":"shame","score":0.9049999713897705},{"id":"https://openalex.org/keywords/empowerment","display_name":"empowerment","score":0.8330000042915344},{"id":"https://openalex.org/keywords/self-esteem","display_name":"self-esteem","score":0.9269999861717224},{"id":"https://openalex.org/keywords/agency","display_name":"agency","score":0.6430000066757202},{"id":"https://openalex.org/keywords/consumer-vulnerability","display_name":"consumer vulnerability","score":0.5640000104904175},{"id":"https://openalex.org/keywords/social-skills","display_name":"social skills","score":0.4729999899864197}],"concepts":[{"id":"https://openalex.org/C20555606","wikidata":"https://www.wikidata.org/wiki/Q868575","display_name":"Empowerment","level":2,"score":0.7029327154159546},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.6386039853096008},{"id":"https://openalex.org/C2778181486","wikidata":"https://www.wikidata.org/wiki/Q27737","display_name":"Consumer education","level":2,"score":0.5973697900772095},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.5679368376731873},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.5464434027671814},{"id":"https://openalex.org/C2781283010","wikidata":"https://www.wikidata.org/wiki/Q152282","display_name":"Shame","level":2,"score":0.5332840085029602},{"id":"https://openalex.org/C44493715","wikidata":"https://www.wikidata.org/wiki/Q1319035","display_name":"Adult education","level":2,"score":0.5265477299690247},{"id":"https://openalex.org/C200323278","wikidata":"https://www.wikidata.org/wiki/Q5186740","display_name":"Critical literacy","level":3,"score":0.4966927170753479},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.46933355927467346},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.45320039987564087},{"id":"https://openalex.org/C2985709905","wikidata":"https://www.wikidata.org/wiki/Q1319035","display_name":"Adult literacy","level":3,"score":0.4251483380794525},{"id":"https://openalex.org/C119883117","wikidata":"https://www.wikidata.org/wiki/Q679789","display_name":"Information literacy","level":2,"score":0.4230929911136627},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4018847346305847},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4009612500667572},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35692155361175537},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.3121369481086731},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2792649567127228},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.21455398201942444},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17124667763710022},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12724334001541138},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.09984642267227173},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0276146705280626","doi":"https://doi.org/10.1177/0276146705280626","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0276146705280626","pdf_url":null,"source":{"id":"https://openalex.org/S35298862","display_name":"Journal of Macromarketing","issn_l":"0276-1467","issn":["0276-1467","1552-6534"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Macromarketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.5676000118255615},{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.5}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W41505390","https://openalex.org/W48654019","https://openalex.org/W165950315","https://openalex.org/W201589211","https://openalex.org/W209682063","https://openalex.org/W1490760059","https://openalex.org/W1499061017","https://openalex.org/W1568170572","https://openalex.org/W1580342767","https://openalex.org/W1967965991","https://openalex.org/W1976374219","https://openalex.org/W1978257525","https://openalex.org/W1981759308","https://openalex.org/W1991066347","https://openalex.org/W2022768097","https://openalex.org/W2030924037","https://openalex.org/W2034328075","https://openalex.org/W2039084554","https://openalex.org/W2039887752","https://openalex.org/W2045269804","https://openalex.org/W2047209347","https://openalex.org/W2047982742","https://openalex.org/W2056141321","https://openalex.org/W2060335548","https://openalex.org/W2093765148","https://openalex.org/W2096177121","https://openalex.org/W2099493633","https://openalex.org/W2104901137","https://openalex.org/W2105871806","https://openalex.org/W2115577372","https://openalex.org/W2117356399","https://openalex.org/W2144410981","https://openalex.org/W2145754528","https://openalex.org/W2179592656","https://openalex.org/W2315061412","https://openalex.org/W2323074043","https://openalex.org/W2329342908","https://openalex.org/W2942819878","https://openalex.org/W2956144940","https://openalex.org/W4213367093","https://openalex.org/W4237350101","https://openalex.org/W4255481675","https://openalex.org/W4301889653"],"related_works":["https://openalex.org/W7097185520","https://openalex.org/W2145754528","https://openalex.org/W2039887752","https://openalex.org/W2587527640","https://openalex.org/W2586609556","https://openalex.org/W2099493633","https://openalex.org/W114186339","https://openalex.org/W3004697364","https://openalex.org/W2122905675","https://openalex.org/W2089045828"],"abstract_inverted_index":{"Consumer":[0],"education":[1,111],"programs":[2,51,132],"assume":[3,52],"that":[4],"consumers":[5,15,42],"have":[6],"the":[7,25,34,37,85,88,97,120],"right":[8],"to":[9,19,83,91,113],"full":[10],"product":[11],"information,":[12],"and":[13,43,59,78,80,105,133,143],"well-informed":[14],"will":[16],"be":[17],"able":[18],"get":[20,92],"their":[21,93],"needs":[22,94],"met":[23,95],"in":[24,96,129],"marketplace.":[26,98],"Adults":[27],"with":[28],"limited":[29],"literacy":[30,38,50,54,58,70,101,130],"abilities,":[31],"however,":[32],"enter":[33],"marketplace":[35],"without":[36],"resources":[39,79],"of":[40,75,87,109,122,140],"other":[41],"are":[44,103],"potentially":[45],"more":[46,124],"vulnerable.":[47],"Many":[48],"adult":[49,53,69,137],"students":[55],"lack":[56],"both":[57],"consumer":[60,100,110,126],"skills.":[61],"The":[62],"results":[63],"from":[64],"an":[65,81,106],"interpretative":[66],"study":[67],"suggest":[68],"learners":[71],"combine":[72],"a":[73,123],"range":[74],"social":[76],"skills":[77],"ability":[82],"manage":[84],"shame":[86],"low-literacy":[89],"stigma":[90],"Four":[99],"profiles":[102],"discussed,":[104],"alternative":[107],"form":[108],"tailored":[112],"each":[114],"profile":[115],"is":[116],"proposed.":[117],"We":[118],"discuss":[119],"role":[121],"critical":[125],"educational":[127],"approach":[128],"assistance":[131],"its":[134],"impact":[135],"on":[136],"learners\u2019":[138],"feelings":[139],"self-esteem,":[141],"empowerment,":[142],"agency.":[144]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":9},{"year":2012,"cited_by_count":9}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}