{"id":"https://openalex.org/W2006204134","doi":"https://doi.org/10.1108/jpbm-10-2013-0414","title":"Brand image and customers' willingness to pay a price premium for food brands","display_name":"Brand image and customers' willingness to pay a price premium for food brands","publication_year":2014,"publication_date":"2014-04-14","ids":{"openalex":"https://openalex.org/W2006204134","doi":"https://doi.org/10.1108/jpbm-10-2013-0414","mag":"2006204134"},"language":"en","primary_location":{"id":"doi:10.1108/jpbm-10-2013-0414","doi":"https://doi.org/10.1108/jpbm-10-2013-0414","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-10-2013-0414","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product & Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10554/70024","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064334453","display_name":"Johan Anselmsson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I187531555","display_name":"Lund University","ror":"https://ror.org/012a77v79","country_code":"SE","type":"education","lineage":["https://openalex.org/I187531555"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Johan Anselmsson","raw_affiliation_strings":["School of Economics and Management, Lund University, Lund, Sweden"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Lund University, Lund, Sweden","institution_ids":["https://openalex.org/I187531555"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049398989","display_name":"Niklas Bondesson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I187531555","display_name":"Lund University","ror":"https://ror.org/012a77v79","country_code":"SE","type":"education","lineage":["https://openalex.org/I187531555"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Niklas Vestman Bondesson","raw_affiliation_strings":["School of Economics and Management, Lund University, Lund, Sweden","Department of Business Administration"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Lund University, Lund, Sweden","institution_ids":["https://openalex.org/I187531555"]},{"raw_affiliation_string":"Department of Business Administration","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052528936","display_name":"Ulf Johansson","orcid":"https://orcid.org/0000-0002-9294-5524","observed_orcids":["https://orcid.org/0000-0002-9294-5524"]},"institutions":[{"id":"https://openalex.org/I187531555","display_name":"Lund University","ror":"https://ror.org/012a77v79","country_code":"SE","type":"education","lineage":["https://openalex.org/I187531555"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Ulf Johansson","raw_affiliation_strings":["School of Economics and Management, Lund University, Lund, Sweden","Department of Business Administration"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Lund University, Lund, Sweden","institution_ids":["https://openalex.org/I187531555"]},{"raw_affiliation_string":"Department of Business Administration","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I187531555"],"apc_list":null,"apc_paid":null,"fwci":37.4306,"has_fulltext":false,"cited_by_count":323,"citation_normalized_percentile":{"value":0.99619881,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"23","issue":"2","first_page":"90","last_page":"102"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8295999765396118,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8295999765396118,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.15410000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.003700000001117587,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9900000095367432},{"id":"https://openalex.org/keywords/price-premium","display_name":"price premium","score":0.9520000219345093},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.7730000019073486},{"id":"https://openalex.org/keywords/social-image","display_name":"social image","score":0.6729999780654907},{"id":"https://openalex.org/keywords/brand-uniqueness","display_name":"brand uniqueness","score":0.7630000114440918},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9860000014305115},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.8569999933242798},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.847000002861023},{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.6119999885559082},{"id":"https://openalex.org/keywords/grocery-retailing","display_name":"grocery retail","score":0.7860000133514404},{"id":"https://openalex.org/keywords/price-competition","display_name":"price competition","score":0.5130000114440918}],"concepts":[{"id":"https://openalex.org/C2778268174","wikidata":"https://www.wikidata.org/wiki/Q7242628","display_name":"Price premium","level":3,"score":0.8414589166641235},{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.6405544281005859},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6122512221336365},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6081175804138184},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5608279705047607},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5269278287887573},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4817412197589874},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.4613625407218933},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4170127213001251},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39303824305534363},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3364717662334442},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.21135291457176208},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/jpbm-10-2013-0414","doi":"https://doi.org/10.1108/jpbm-10-2013-0414","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-10-2013-0414","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product & Brand Management","raw_type":"journal-article"},{"id":"pmh:oai:lup.lub.lu.se:d8c5309c-2f06-426f-b2e5-ac7493ac5ff2","doi":null,"is_oa":false,"landing_page_url":"https://lup.lub.lu.se/record/4611329","pdf_url":null,"source":{"id":"https://openalex.org/S4306400536","display_name":"Lund University Publications (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISSN: 1061-0421","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repository.javeriana.edu.co:10554/70024","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10554/70024","pdf_url":null,"source":{"id":"https://openalex.org/S4306401317","display_name":"Repositorio Institucional (Pontificia Universidad Javeriana)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I233745408","host_organization_name":"Pontificia Universidad Javeriana","host_organization_lineage":["https://openalex.org/I233745408"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of marketing analytics; Vol. 15 (2023)","raw_type":"http://purl.org/coar/version/c_ab4af688f83e57aa"}],"best_oa_location":{"id":"pmh:oai:repository.javeriana.edu.co:10554/70024","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10554/70024","pdf_url":null,"source":{"id":"https://openalex.org/S4306401317","display_name":"Repositorio Institucional (Pontificia Universidad Javeriana)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I233745408","host_organization_name":"Pontificia Universidad Javeriana","host_organization_lineage":["https://openalex.org/I233745408"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of marketing analytics; Vol. 15 (2023)","raw_type":"http://purl.org/coar/version/c_ab4af688f83e57aa"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":84,"referenced_works":["https://openalex.org/W119190955","https://openalex.org/W590384493","https://openalex.org/W658726998","https://openalex.org/W1482981104","https://openalex.org/W1504784111","https://openalex.org/W1564778155","https://openalex.org/W1584809656","https://openalex.org/W1594945480","https://openalex.org/W1964702802","https://openalex.org/W1967603357","https://openalex.org/W1968502675","https://openalex.org/W1972985427","https://openalex.org/W1974794413","https://openalex.org/W1975121623","https://openalex.org/W1975572963","https://openalex.org/W1976937305","https://openalex.org/W1979907230","https://openalex.org/W1983364918","https://openalex.org/W1984724806","https://openalex.org/W1987018604","https://openalex.org/W1988447536","https://openalex.org/W1993067272","https://openalex.org/W2008629964","https://openalex.org/W2018033645","https://openalex.org/W2018079957","https://openalex.org/W2018518603","https://openalex.org/W2022294077","https://openalex.org/W2023816161","https://openalex.org/W2028300002","https://openalex.org/W2030421780","https://openalex.org/W2031843260","https://openalex.org/W2033585437","https://openalex.org/W2034144744","https://openalex.org/W2042969934","https://openalex.org/W2046752514","https://openalex.org/W2050473106","https://openalex.org/W2052412509","https://openalex.org/W2052648304","https://openalex.org/W2054347393","https://openalex.org/W2056928132","https://openalex.org/W2061695977","https://openalex.org/W2068837517","https://openalex.org/W2070382976","https://openalex.org/W2071562692","https://openalex.org/W2071814908","https://openalex.org/W2073270049","https://openalex.org/W2076017813","https://openalex.org/W2076417444","https://openalex.org/W2076803565","https://openalex.org/W2076804783","https://openalex.org/W2083501720","https://openalex.org/W2085397321","https://openalex.org/W2085854876","https://openalex.org/W2086642814","https://openalex.org/W2117948452","https://openalex.org/W2126763138","https://openalex.org/W2148398440","https://openalex.org/W2161246478","https://openalex.org/W2172342170","https://openalex.org/W2174122102","https://openalex.org/W2266639535","https://openalex.org/W2273910723","https://openalex.org/W2285544539","https://openalex.org/W2292857248","https://openalex.org/W2324176846","https://openalex.org/W2333925990","https://openalex.org/W2335204083","https://openalex.org/W2411794872","https://openalex.org/W2467075473","https://openalex.org/W2799201776","https://openalex.org/W2944516005","https://openalex.org/W2993787263","https://openalex.org/W3120472381","https://openalex.org/W3122585423","https://openalex.org/W3122708299","https://openalex.org/W3125806059","https://openalex.org/W3147133440","https://openalex.org/W4214525186","https://openalex.org/W4231580914","https://openalex.org/W4231769304","https://openalex.org/W4246333527","https://openalex.org/W4285719527","https://openalex.org/W6770878436","https://openalex.org/W7074555947"],"related_works":["https://openalex.org/W4246064216","https://openalex.org/W2593374765","https://openalex.org/W2023816161","https://openalex.org/W3024717619","https://openalex.org/W4252818420","https://openalex.org/W2765583557","https://openalex.org/W2296630300","https://openalex.org/W2112070462","https://openalex.org/W6990663500","https://openalex.org/W2370187542"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,39,77,129,165],"The":[2,40,78,103,130],"aim":[3],"is":[4,42,83,182],"to":[5,11,33,67,135,144,156,204,217],"understand":[6],"customers'":[7,65],"willingness,":[8],"or":[9],"unwillingness,":[10],"pay":[12,68],"a":[13,35,45,69,84,146],"price":[14,36,70,88,101,107,141,152,175,220],"premium":[15,71,108,142,153],"in":[16,31,52,154],"the":[17,96,137,169,185,198],"market":[18],"for":[19,72,171,201],"consumer":[20,73],"packaged":[21,74],"food":[22,53],"and":[23,54,57,98,113,125,143,162,174,179,194],"what":[24,150],"kind":[25],"of":[26,48,87,106,139,149],"images":[27,50],"brands":[28],"can":[29],"use":[30],"order":[32],"achieve":[34],"premium.":[37,102],"Design/methodology/approach":[38],"study":[41,209],"based":[43],"on":[44,60,187,192],"quantitative":[46],"survey":[47,79],"brand":[49,133],"found":[51],"branding":[55,214],"literature":[56,186],"their":[58],"impact":[59],"loyalty":[61],"as":[62,64,160,197],"well":[63],"willingness":[66],"food.":[75],"Findings":[76],"shows":[80],"that":[81],"quality":[82,161,193],"significant":[85,118],"determinant":[86],"premium,":[89],"but":[90],"adding":[91],"other":[92,212],"image":[93],"dimensions":[94,159,216],"doubles":[95],"predictability":[97],"understanding":[99,148],"about":[100],"strongest":[104],"determinants":[105,119],"are":[109,120],"social":[110,122],"image,":[111],"uniqueness":[112],"home":[114],"country":[115],"origin.":[116],"Other":[117],"corporate":[121],"responsibility":[123],"(CSR)":[124],"awareness.":[126],"Practical":[127],"implications":[128],"results":[131],"help":[132],"managers":[134],"recognise":[136],"importance":[138],"incorporating":[140],"develop":[145],"better":[147],"drives":[151],"addition":[155],"more":[157,213],"traditional":[158],"loyalty.":[163],"Originality/value":[164],"In":[166],"grocery":[167],"retailing,":[168],"competition":[170,189],"customers,":[172],"margins":[173],"premiums":[176],"between":[177],"manufacturer":[178],"private":[180],"labels":[181],"fierce.":[183],"Traditionally,":[184],"this":[188],"has":[190],"focused":[191],"product":[195],"improvements":[196],"main":[199],"tool":[200],"creating":[202],"distance":[203,218],"low":[205],"priced":[206],"competition.":[207,221],"This":[208],"looks":[210],"into":[211],"related":[215],"from":[219]},"counts_by_year":[{"year":2026,"cited_by_count":15},{"year":2025,"cited_by_count":21},{"year":2024,"cited_by_count":42},{"year":2023,"cited_by_count":36},{"year":2022,"cited_by_count":39},{"year":2021,"cited_by_count":37},{"year":2020,"cited_by_count":45},{"year":2019,"cited_by_count":25},{"year":2018,"cited_by_count":27},{"year":2017,"cited_by_count":19},{"year":2016,"cited_by_count":9},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":2}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2016-06-24T00:00:00"}