{"id":"https://openalex.org/W2005807934","doi":"https://doi.org/10.1086/209185","title":"Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan","display_name":"Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan","publication_year":1989,"publication_date":"1989-03-01","ids":{"openalex":"https://openalex.org/W2005807934","doi":"https://doi.org/10.1086/209185","mag":"2005807934"},"language":"en","primary_location":{"id":"doi:10.1086/209185","doi":"https://doi.org/10.1086/209185","is_oa":false,"landing_page_url":"https://doi.org/10.1086/209185","pdf_url":null,"source":{"id":"https://openalex.org/S145429826","display_name":"Journal of Consumer Research","issn_l":"0093-5301","issn":["0093-5301","1537-5277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071142295","display_name":"David K. Tse","orcid":"https://orcid.org/0000-0003-3822-247X","observed_orcids":["https://orcid.org/0000-0003-3822-247X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"David K. Tse","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048887562","display_name":"Russell W. Belk","orcid":"https://orcid.org/0000-0001-6674-9792","observed_orcids":["https://orcid.org/0000-0001-6674-9792"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Russell W. Belk","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Nan Zhou","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nan Zhou","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":4224,"currency":"USD","value_usd":4224},"apc_paid":null,"fwci":18.8679,"has_fulltext":false,"cited_by_count":531,"citation_normalized_percentile":{"value":0.98924303,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"15","issue":"4","first_page":"457","last_page":"457"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5131999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5131999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.36329999566078186,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.059300001710653305,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.7039999961853027},{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.8769999742507935},{"id":"https://openalex.org/keywords/hedonistic-values","display_name":"hedonistic values","score":0.8859999775886536},{"id":"https://openalex.org/keywords/american-way-of-life","display_name":"American way of life","score":0.46799999475479126},{"id":"https://openalex.org/keywords/anti-materialism","display_name":"anti-materialism","score":0.8220000267028809},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.7440000176429749},{"id":"https://openalex.org/keywords/hong-kong","display_name":"Hong Kong","score":0.8560000061988831},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.6140000224113464},{"id":"https://openalex.org/keywords/taiwan","display_name":"Taiwan","score":0.9990000128746033}],"concepts":[{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.7549896240234375},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6733267903327942},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.5435753464698792},{"id":"https://openalex.org/C168646138","wikidata":"https://www.wikidata.org/wiki/Q11578821","display_name":"Cross-cultural","level":2,"score":0.4942922592163086},{"id":"https://openalex.org/C2777256092","wikidata":"https://www.wikidata.org/wiki/Q465613","display_name":"People's Republic","level":3,"score":0.44216692447662354},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3351130485534668},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31299328804016113},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.28892281651496887},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.26929372549057007},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.21307414770126343},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.08357065916061401},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.062140822410583496}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1086/209185","doi":"https://doi.org/10.1086/209185","is_oa":false,"landing_page_url":"https://doi.org/10.1086/209185","pdf_url":null,"source":{"id":"https://openalex.org/S145429826","display_name":"Journal of Consumer Research","issn_l":"0093-5301","issn":["0093-5301","1537-5277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W1554927339","https://openalex.org/W1556057683","https://openalex.org/W1560453203","https://openalex.org/W1576381748","https://openalex.org/W1980339611","https://openalex.org/W1986623835","https://openalex.org/W1988384887","https://openalex.org/W1993269294","https://openalex.org/W2004560717","https://openalex.org/W2005891085","https://openalex.org/W2008870881","https://openalex.org/W2030373612","https://openalex.org/W2038271705","https://openalex.org/W2060469493","https://openalex.org/W2067779312","https://openalex.org/W2072666282","https://openalex.org/W2077775978","https://openalex.org/W2090088292","https://openalex.org/W2111964893","https://openalex.org/W2115844120","https://openalex.org/W2125377513","https://openalex.org/W2275275094","https://openalex.org/W2328094565","https://openalex.org/W2333627022","https://openalex.org/W2335769985","https://openalex.org/W2417239946","https://openalex.org/W2603013022","https://openalex.org/W2800205129","https://openalex.org/W2806988935","https://openalex.org/W2999507000"],"related_works":["https://openalex.org/W2518813112","https://openalex.org/W2603154828","https://openalex.org/W1988560902","https://openalex.org/W2598417425","https://openalex.org/W2045431298","https://openalex.org/W1596551507","https://openalex.org/W1978189311","https://openalex.org/W2520889806","https://openalex.org/W6986110665","https://openalex.org/W1581311832"],"abstract_inverted_index":{"Results":[0],"of":[1,5,13,35,81],"a":[2,28,38,89],"longitudinal":[3],"study":[4],"ads":[6,23,43,57,69],"from":[7],"Hong":[8,41,67],"Kong,":[9],"the":[10],"People's":[11],"Republic":[12],"China":[14],"(PRC),":[15],"and":[16,31,49,52],"Taiwan":[17,56],"depict":[18],"distinctive":[19],"consumer":[20],"cultures.":[21],"PRC":[22,75],"emphasize":[24],"utilitarian":[25],"appeals,":[26],"promise":[27,47],"better":[29],"life,":[30],"focus":[32,53],"on":[33,54],"states":[34],"being":[36],"as":[37],"consumption":[39,71],"theme.":[40],"Kong":[42,68],"stress":[44],"hedonistic":[45],"values,":[46],"easier":[48],"American":[50],"lifestyles,":[51],"doing.":[55],"fall":[58],"between":[59],"these":[60],"two":[61],"extremes,":[62],"but":[63],"are":[64],"converging":[65],"toward":[66],"in":[70],"appeals":[72],"over":[73],"time.":[74],"ads,":[76],"presumably":[77],"anchored":[78],"by":[79],"remnants":[80],"an":[82],"anti-materialistic":[83],"political":[84],"ideology,":[85],"seem":[86],"to":[87],"chart":[88],"different":[90],"trend.":[91]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":12},{"year":2020,"cited_by_count":17},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":20},{"year":2017,"cited_by_count":13},{"year":2016,"cited_by_count":11},{"year":2015,"cited_by_count":25},{"year":2014,"cited_by_count":27},{"year":2013,"cited_by_count":22},{"year":2012,"cited_by_count":24}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}