{"id":"https://openalex.org/W2005698058","doi":"https://doi.org/10.1016/s0737-6782(02)00152-2","title":"A comparison of quality function deployment and conjoint analysis in new product design","display_name":"A comparison of quality function deployment and conjoint analysis in new product design","publication_year":2002,"publication_date":"2002-09-01","ids":{"openalex":"https://openalex.org/W2005698058","doi":"https://doi.org/10.1016/s0737-6782(02)00152-2","mag":"2005698058"},"language":"en","primary_location":{"id":"doi:10.1016/s0737-6782(02)00152-2","doi":"https://doi.org/10.1016/s0737-6782(02)00152-2","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0737-6782(02)00152-2","pdf_url":null,"source":{"id":"https://openalex.org/S93630570","display_name":"Journal of Product Innovation Management","issn_l":"0737-6782","issn":["0737-6782","1540-5885"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Innovation Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034272595","display_name":"Madeleine Pullman","orcid":"https://orcid.org/0000-0002-5895-5307","observed_orcids":["https://orcid.org/0000-0002-5895-5307"]},"institutions":[{"id":"https://openalex.org/I92446798","display_name":"Colorado State University","ror":"https://ror.org/03k1gpj17","country_code":"US","type":"education","lineage":["https://openalex.org/I92446798"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Madeleine E. Pullman","raw_affiliation_strings":["aColorado State University, Ft. Collins, Colorado 80523 USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"aColorado State University, Ft. Collins, Colorado 80523 USA","institution_ids":["https://openalex.org/I92446798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108531899","display_name":"William L. Moore","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I223532165","display_name":"University of Utah","ror":"https://ror.org/03r0ha626","country_code":"US","type":"education","lineage":["https://openalex.org/I223532165"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"William L. Moore","raw_affiliation_strings":["bDavid Eccles School of Business, University of Utah, Salt Lake City, Utah 84112-9301 USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"bDavid Eccles School of Business, University of Utah, Salt Lake City, Utah 84112-9301 USA","institution_ids":["https://openalex.org/I223532165"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080307546","display_name":"Don G. Wardell","orcid":"https://orcid.org/0000-0002-2325-7162","observed_orcids":["https://orcid.org/0000-0002-2325-7162"]},"institutions":[{"id":"https://openalex.org/I223532165","display_name":"University of Utah","ror":"https://ror.org/03r0ha626","country_code":"US","type":"education","lineage":["https://openalex.org/I223532165"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Don G. Wardell","raw_affiliation_strings":["bDavid Eccles School of Business, University of Utah, Salt Lake City, Utah 84112-9301 USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"bDavid Eccles School of Business, University of Utah, Salt Lake City, Utah 84112-9301 USA","institution_ids":["https://openalex.org/I223532165"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5108531899"],"corresponding_institution_ids":["https://openalex.org/I223532165"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":10.8342,"has_fulltext":false,"cited_by_count":143,"citation_normalized_percentile":{"value":0.9756611,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"19","issue":"5","first_page":"354","last_page":"364"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12945","display_name":"Quality Function Deployment in Product Design","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12945","display_name":"Quality Function Deployment in Product Design","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/quality-function-deployment","display_name":"quality function deployment","score":0.9990000128746033},{"id":"https://openalex.org/keywords/conjoint-analysis","display_name":"conjoint analysis","score":1.0},{"id":"https://openalex.org/keywords/new-product-design","display_name":"new product design","score":0.996999979019165},{"id":"https://openalex.org/keywords/customer-needs","display_name":"customer needs","score":0.6840000152587891},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.5630000233650208}],"concepts":[{"id":"https://openalex.org/C86992474","wikidata":"https://www.wikidata.org/wiki/Q763591","display_name":"Quality function deployment","level":3,"score":0.9576636552810669},{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.8660311698913574},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6304363012313843},{"id":"https://openalex.org/C120823896","wikidata":"https://www.wikidata.org/wiki/Q1043226","display_name":"Product design","level":3,"score":0.5714466571807861},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.5701882839202881},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5395921468734741},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5054154396057129},{"id":"https://openalex.org/C76471051","wikidata":"https://www.wikidata.org/wiki/Q763591","display_name":"House of Quality","level":5,"score":0.49872708320617676},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4750135838985443},{"id":"https://openalex.org/C2778375527","wikidata":"https://www.wikidata.org/wiki/Q20720195","display_name":"Product planning","level":3,"score":0.458670973777771},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4129716753959656},{"id":"https://openalex.org/C13736549","wikidata":"https://www.wikidata.org/wiki/Q4489420","display_name":"Industrial engineering","level":1,"score":0.38364920020103455},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.32854628562927246},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3245121240615845},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18266218900680542},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17695698142051697},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17488372325897217},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13620707392692566},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0965801477432251},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.08764034509658813},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.07774615287780762},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.07385677099227905},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.06840327382087708},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/s0737-6782(02)00152-2","doi":"https://doi.org/10.1016/s0737-6782(02)00152-2","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0737-6782(02)00152-2","pdf_url":null,"source":{"id":"https://openalex.org/S93630570","display_name":"Journal of Product Innovation Management","issn_l":"0737-6782","issn":["0737-6782","1540-5885"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Innovation Management","raw_type":"journal-article"},{"id":"doi:10.1111/1540-5885.1950354","doi":"https://doi.org/10.1111/1540-5885.1950354","is_oa":false,"landing_page_url":"https://doi.org/10.1111/1540-5885.1950354","pdf_url":null,"source":{"id":"https://openalex.org/S93630570","display_name":"Journal of Product Innovation Management","issn_l":"0737-6782","issn":["0737-6782","1540-5885"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Innovation Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4399999976158142}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W2622685","https://openalex.org/W188634789","https://openalex.org/W1553667218","https://openalex.org/W1578960547","https://openalex.org/W1589103605","https://openalex.org/W1976606761","https://openalex.org/W1993438923","https://openalex.org/W2065599285","https://openalex.org/W2075904323","https://openalex.org/W2079585197","https://openalex.org/W2081872119","https://openalex.org/W2110057059","https://openalex.org/W2112271228","https://openalex.org/W2121959576","https://openalex.org/W2129353317","https://openalex.org/W2143746743","https://openalex.org/W2150678942","https://openalex.org/W2162671695","https://openalex.org/W2331171826","https://openalex.org/W2333337008","https://openalex.org/W4247557722","https://openalex.org/W6634666184"],"related_works":["https://openalex.org/W1541660635","https://openalex.org/W1543798232","https://openalex.org/W956481510","https://openalex.org/W3164899574","https://openalex.org/W2347202021","https://openalex.org/W2176750836","https://openalex.org/W2126983240","https://openalex.org/W346487598","https://openalex.org/W2093597102","https://openalex.org/W4246753122"],"abstract_inverted_index":{"In":[0],"this":[1],"work,":[2],"we":[3,155],"compare":[4,73],"two":[5,174],"product":[6,40,94,197,203],"design":[7,21,47,115,248],"approaches,":[8,54],"quality":[9],"function":[10],"deployment":[11],"(QFD)":[12],"and":[13,87,120],"conjoint":[14,67,189,240],"analysis,":[15,68],"by":[16],"applying":[17],"each":[18,64,166],"to":[19,59,72,83,89,106,129,169,230,243,247],"the":[20,29,45,50,55,61,74,100,108,127,132,138,170,173,178,213],"of":[22,44,63,131,140,147,183],"a":[23,36,184,220],"new":[24],"all-purpose":[25],"climbing":[26],"harness":[27],"for":[28,196],"beginning/intermediate":[30],"ability":[31,229,242],"climber":[32],"that":[33,80,92,110,161,188,223],"would":[34,206],"complement":[35],"leading":[37],"manufacturer's":[38],"existing":[39],"line.":[41],"While":[42],"many":[43],"optimal":[46,179],"features":[48,77,86,116,198],"were":[49],"same":[51],"under":[52],"both":[53,118],"differences":[56],"allow":[57],"us":[58],"highlight":[60,107],"strengths":[62],"approach.":[65],"With":[66],"it":[69,186],"was":[70,104],"easier":[71],"most":[75],"preferred":[76],"(i.e.,":[78],"ones":[79],"maximized":[81],"sales)":[82],"profit":[84],"maximizing":[85],"also":[88,136],"develop":[90],"designs":[91],"optimize":[93],"line":[95],"sales":[96],"or":[97,114,181,233],"profits.":[98],"On":[99],"other":[101],"hand,":[102],"QFD":[103,135,200],"able":[105],"fact":[109],"certain":[111],"engineering":[112],"characteristics":[113],"had":[117],"positive":[119],"negative":[121],"aspects.":[122],"This":[123],"tradeoff":[124],"could":[125],"point":[126],"way":[128],"\u201cout":[130],"box\u201d":[133],"solutions.":[134],"highlighted":[137],"importance":[139,182],"starting":[141],"explicitly":[142],"with":[143,239],"customer":[144,209],"needs,":[145],"regardless":[146],"which":[148],"method":[149],"is":[150],"used.":[151],"Rather":[152],"than":[153],"competing,":[154],"view":[156],"them":[157],"as":[158],"complementary":[159],"approaches":[160,175],"should":[162,224,236],"be":[163,226,237],"conducted":[164],"simultaneously;":[165],"providing":[167],"feedback":[168],"other.":[171],"When":[172],"differed":[176],"on":[177],"level":[180],"feature,":[185],"appeared":[187],"analysis":[190],"better":[191],"captured":[192,201],"customers'":[193],"current":[194],"preferences":[195],"while":[199],"what":[202],"developers":[204],"thought":[205],"best":[207],"satisfy":[208],"needs.":[210],"Looking":[211],"at":[212],"problem":[214],"through":[215],"these":[216],"different":[217],"lenses":[218],"provides":[219],"useful":[221],"dialogue":[222],"not":[225],"missed.":[227],"QFD's":[228],"generate":[231],"creative":[232],"novel":[234],"solutions":[235],"combined":[238],"analysis'":[241],"forecast":[244],"market":[245],"reaction":[246],"changes.":[249],"\u00a9":[250],"2002":[251],"Elsevier":[252],"Science":[253],"Inc.":[254],"All":[255],"rights":[256],"reserved.":[257]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":8}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}