{"id":"https://openalex.org/W2005272615","doi":"https://doi.org/10.29049/rjcc.2013.21.2.272","title":"The factors influencing consumers' perceived complexity of online apparel mass customization service usage","display_name":"The factors influencing consumers' perceived complexity of online apparel mass customization service usage","publication_year":2013,"publication_date":"2013-04-01","ids":{"openalex":"https://openalex.org/W2005272615","doi":"https://doi.org/10.29049/rjcc.2013.21.2.272","mag":"2005272615"},"language":"en","primary_location":{"id":"doi:10.29049/rjcc.2013.21.2.272","doi":"https://doi.org/10.29049/rjcc.2013.21.2.272","is_oa":true,"landing_page_url":"https://doi.org/10.29049/rjcc.2013.21.2.272","pdf_url":null,"source":{"id":"https://openalex.org/S2764934155","display_name":"The Research Journal of the Costume Culture","issn_l":"1226-0401","issn":["1226-0401","2383-6334"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":"https://openalex.org/P4361181166","host_organization_name":"Costume Culture Association","host_organization_lineage":["https://openalex.org/P4361181166"],"host_organization_lineage_names":["Costume Culture Association"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Research Journal of the Costume Culture","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.29049/rjcc.2013.21.2.272","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062528946","display_name":"Heekang Moon","orcid":"https://orcid.org/0000-0002-4174-5231","observed_orcids":["https://orcid.org/0000-0002-4174-5231"]},"institutions":[{"id":"https://openalex.org/I110118728","display_name":"Pai Chai University","ror":"https://ror.org/05drcjw53","country_code":"KR","type":"education","lineage":["https://openalex.org/I110118728"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hee-Kang Moon","raw_affiliation_strings":["Pai-Chai Univ"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pai-Chai Univ","institution_ids":["https://openalex.org/I110118728"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046883704","display_name":"Hyun\u2010Hwa Lee","orcid":"https://orcid.org/0000-0002-2044-0308","observed_orcids":["https://orcid.org/0000-0002-2044-0308"]},"institutions":[{"id":"https://openalex.org/I129695118","display_name":"Yuhan University","ror":"https://ror.org/01qj9e285","country_code":"KR","type":"education","lineage":["https://openalex.org/I129695118"]},{"id":"https://openalex.org/I191879574","display_name":"Inha University","ror":"https://ror.org/01easw929","country_code":"KR","type":"education","lineage":["https://openalex.org/I191879574"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"\uc7a5\uc740\uc601","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5012592124","display_name":"Eun-Young Chang","orcid":"https://orcid.org/0000-0002-7282-6640","observed_orcids":["https://orcid.org/0000-0002-7282-6640"]},"institutions":[{"id":"https://openalex.org/I110118728","display_name":"Pai Chai University","ror":"https://ror.org/05drcjw53","country_code":"KR","type":"education","lineage":["https://openalex.org/I110118728"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"\uc774\ud604\ud654","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7844,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.81714431,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"21","issue":"2","first_page":"272","last_page":"286"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.8291000127792358,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.8291000127792358,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07280000299215317,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.031300000846385956,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":0.9739999771118164},{"id":"https://openalex.org/keywords/perceived-complexity","display_name":"perceived complexity","score":0.9409999847412109},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7139999866485596},{"id":"https://openalex.org/keywords/choice-overload","display_name":"choice overload","score":0.7639999985694885},{"id":"https://openalex.org/keywords/number-of-options","display_name":"number of options","score":0.8889999985694885},{"id":"https://openalex.org/keywords/consumer-expertise","display_name":"consumer expertise","score":0.9800000190734863},{"id":"https://openalex.org/keywords/fashion-involvement","display_name":"fashion involvement","score":0.9980000257492065}],"concepts":[{"id":"https://openalex.org/C72414096","wikidata":"https://www.wikidata.org/wiki/Q1367461","display_name":"Mass customization","level":3,"score":0.8718665838241577},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.7431085109710693},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.7358450293540955},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6236419081687927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5886856913566589},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.583401083946228},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5486151576042175},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.5256686806678772},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.501838207244873},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4721046984195709},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36997172236442566},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.23303532600402832},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09881919622421265},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0745522677898407},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.29049/rjcc.2013.21.2.272","doi":"https://doi.org/10.29049/rjcc.2013.21.2.272","is_oa":true,"landing_page_url":"https://doi.org/10.29049/rjcc.2013.21.2.272","pdf_url":null,"source":{"id":"https://openalex.org/S2764934155","display_name":"The Research Journal of the Costume Culture","issn_l":"1226-0401","issn":["1226-0401","2383-6334"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":"https://openalex.org/P4361181166","host_organization_name":"Costume Culture Association","host_organization_lineage":["https://openalex.org/P4361181166"],"host_organization_lineage_names":["Costume Culture Association"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Research Journal of the Costume Culture","raw_type":"journal-article"},{"id":"doi:10.7741/rjcc.2013.21.2.272","doi":"https://doi.org/10.7741/rjcc.2013.21.2.272","is_oa":true,"landing_page_url":"https://doi.org/10.7741/rjcc.2013.21.2.272","pdf_url":"http://koreascience.or.kr:80/article/JAKO201314358628713.pdf","source":{"id":"https://openalex.org/S2764934155","display_name":"The Research Journal of the Costume Culture","issn_l":"1226-0401","issn":["1226-0401","2383-6334"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":"https://openalex.org/P4361181166","host_organization_name":"Costume Culture Association","host_organization_lineage":["https://openalex.org/P4361181166"],"host_organization_lineage_names":["Costume Culture Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Research Journal of the Costume Culture","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.29049/rjcc.2013.21.2.272","doi":"https://doi.org/10.29049/rjcc.2013.21.2.272","is_oa":true,"landing_page_url":"https://doi.org/10.29049/rjcc.2013.21.2.272","pdf_url":null,"source":{"id":"https://openalex.org/S2764934155","display_name":"The Research Journal of the Costume Culture","issn_l":"1226-0401","issn":["1226-0401","2383-6334"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":"https://openalex.org/P4361181166","host_organization_name":"Costume Culture Association","host_organization_lineage":["https://openalex.org/P4361181166"],"host_organization_lineage_names":["Costume Culture Association"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Research Journal of the Costume Culture","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320320671","display_name":"National Research Foundation","ror":"https://ror.org/05s0g1g46"},{"id":"https://openalex.org/F4320322120","display_name":"National Research Foundation of Korea","ror":"https://ror.org/013aysd81"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2005272615.pdf","grobid_xml":"https://content.openalex.org/works/W2005272615.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W52169070","https://openalex.org/W92225279","https://openalex.org/W967013999","https://openalex.org/W1524145815","https://openalex.org/W1555844936","https://openalex.org/W1584790270","https://openalex.org/W1978053763","https://openalex.org/W1979522819","https://openalex.org/W1986070354","https://openalex.org/W1999410777","https://openalex.org/W2008527839","https://openalex.org/W2012558621","https://openalex.org/W2018639913","https://openalex.org/W2019794088","https://openalex.org/W2029984039","https://openalex.org/W2030467620","https://openalex.org/W2041946752","https://openalex.org/W2044184844","https://openalex.org/W2049201401","https://openalex.org/W2050716594","https://openalex.org/W2064417899","https://openalex.org/W2067363959","https://openalex.org/W2072889183","https://openalex.org/W2073590460","https://openalex.org/W2077494539","https://openalex.org/W2080186034","https://openalex.org/W2082213477","https://openalex.org/W2085914392","https://openalex.org/W2087267952","https://openalex.org/W2099342631","https://openalex.org/W2099773105","https://openalex.org/W2100801843","https://openalex.org/W2104018553","https://openalex.org/W2120409955","https://openalex.org/W2124607917","https://openalex.org/W2131655859","https://openalex.org/W2146282314","https://openalex.org/W2188256790","https://openalex.org/W2434776979","https://openalex.org/W2734590058","https://openalex.org/W2902225836","https://openalex.org/W3021891781","https://openalex.org/W3125751140","https://openalex.org/W4213041862","https://openalex.org/W4232242847","https://openalex.org/W4240199737","https://openalex.org/W4298140396"],"related_works":["https://openalex.org/W2031819209","https://openalex.org/W4401959711","https://openalex.org/W2050716594","https://openalex.org/W3123180779","https://openalex.org/W7097940536","https://openalex.org/W2963883135","https://openalex.org/W2485864126","https://openalex.org/W2769377436","https://openalex.org/W2032373988","https://openalex.org/W7110506700"],"abstract_inverted_index":{"Mass":[0],"customization":[1,30,37,69,77,106,169],"is":[2,55,151],"a":[3,20,160],"marketing":[4,163],"strategy":[5],"to":[6,35,56,74,109],"meet":[7],"consumer":[8,43,62,129,133,142],"needs":[9,73],"for":[10],"variation":[11],"and":[12,47,71,135,138,179,190],"uniqueness":[13],"of":[14,45,52,87,96,117,119,141,162,177,185],"products.":[15],"Although":[16],"there":[17],"are":[18],"quite":[19],"few":[21],"studies":[22],"quantitatively":[23],"investigated":[24],"the":[25,53,58,97,115,139,172,175,186],"options":[26,120,178],"provided":[27,39],"by":[28,82],"mass":[29,36,68,76,105,168],"process,":[31],"scholarly":[32],"work":[33],"related":[34],"has":[38],"mixed":[40],"results":[41,95],"on":[42,121,128],"perception":[44,64,124],"complexity":[46,63,103,123,181],"their":[48],"responses.":[49],"The":[50,94,183],"purpose":[51,150],"study":[54,98,156,187],"derive":[57],"factors":[59],"that":[60,100,159],"influence":[61],"in":[65,91],"online":[66],"apparel":[67],"process":[70,107],"consumers'":[72,180],"enhance":[75,167],"services.":[78],"Data":[79],"were":[80],"collected":[81],"conducting":[83],"focus":[84],"group":[85],"interviews":[86],"which":[88,165],"29":[89],"participations":[90],"4":[92],"groups.":[93],"suggested":[99],"consumers":[101],"perceived":[102],"through":[104],"due":[108],"too":[110],"many":[111],"choice":[112],"options.":[113],"However,":[114],"effect":[116],"number":[118,176],"respondents'":[122],"was":[125],"different":[126],"depending":[127],"characteristics":[130,140],"such":[131,147],"as":[132,148],"expertise":[134],"fashion":[136],"involvement,":[137],"preference":[143],"development.":[144],"Shopping":[145],"context":[146],"shopping":[149],"another":[152],"moderating":[153],"factor.":[154],"This":[155],"also":[157],"suggests":[158],"variety":[161],"strategies":[164],"can":[166],"services":[170],"affect":[171],"relationship":[173],"between":[174],"perception.":[182],"findings":[184],"provide":[188],"academic":[189],"managerial":[191],"implications.":[192]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}