{"id":"https://openalex.org/W2004792309","doi":"https://doi.org/10.1561/1700000027","title":"Experience Marketing: Concepts, Frameworks and Consumer Insights","display_name":"Experience Marketing: Concepts, Frameworks and Consumer Insights","publication_year":2011,"publication_date":"2011-05-17","ids":{"openalex":"https://openalex.org/W2004792309","doi":"https://doi.org/10.1561/1700000027","mag":"2004792309"},"language":"en","primary_location":{"id":"doi:10.1561/1700000027","doi":"https://doi.org/10.1561/1700000027","is_oa":true,"landing_page_url":"https://doi.org/10.1561/1700000027","pdf_url":null,"source":{"id":"https://openalex.org/S997943089","display_name":"Foundations and Trends\u00ae in Marketing","issn_l":"1555-0753","issn":["1555-0753","1555-0761"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310318575","host_organization_name":"Now Publishers","host_organization_lineage":["https://openalex.org/P4310318575","https://openalex.org/P4310319811"],"host_organization_lineage_names":["Now Publishers","Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foundations and Trends\u00ae in Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1561/1700000027","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007966023","display_name":"Bernd H. Schmitt","orcid":"https://orcid.org/0000-0002-5129-0912","observed_orcids":["https://orcid.org/0000-0002-5129-0912"]},"institutions":[{"id":"https://openalex.org/I78577930","display_name":"Columbia University","ror":"https://ror.org/00hj8s172","country_code":"US","type":"education","lineage":["https://openalex.org/I78577930"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Bernd Schmitt","raw_affiliation_strings":["Columbia Business School, Columbia University , New York, 10027,","Columbia Business School Columbia University USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Columbia Business School, Columbia University , New York, 10027,","institution_ids":["https://openalex.org/I78577930"]},{"raw_affiliation_string":"Columbia Business School Columbia University USA","institution_ids":["https://openalex.org/I78577930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5007966023"],"corresponding_institution_ids":["https://openalex.org/I78577930"],"apc_list":null,"apc_paid":null,"fwci":10.1975,"has_fulltext":false,"cited_by_count":429,"citation_normalized_percentile":{"value":0.97284173,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"5","issue":"2","first_page":"55","last_page":"112"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6577000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6577000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.24050000309944153,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.03620000183582306,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/experiential-value","display_name":"experiential value","score":0.8539999723434448},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.574999988079071},{"id":"https://openalex.org/keywords/positive-and-negative-experiences","display_name":"positive and negative experiences","score":0.7379999756813049},{"id":"https://openalex.org/keywords/experiential-attributes","display_name":"experiential attributes","score":0.8809999823570251},{"id":"https://openalex.org/keywords/experience-management","display_name":"experience management","score":0.847000002861023},{"id":"https://openalex.org/keywords/customer-happiness","display_name":"consumer happiness","score":0.7860000133514404}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45864206552505493},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4319772720336914}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1561/1700000027","doi":"https://doi.org/10.1561/1700000027","is_oa":true,"landing_page_url":"https://doi.org/10.1561/1700000027","pdf_url":null,"source":{"id":"https://openalex.org/S997943089","display_name":"Foundations and Trends\u00ae in Marketing","issn_l":"1555-0753","issn":["1555-0753","1555-0761"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310318575","host_organization_name":"Now Publishers","host_organization_lineage":["https://openalex.org/P4310318575","https://openalex.org/P4310319811"],"host_organization_lineage_names":["Now Publishers","Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foundations and Trends\u00ae in Marketing","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1561/1700000027","doi":"https://doi.org/10.1561/1700000027","is_oa":true,"landing_page_url":"https://doi.org/10.1561/1700000027","pdf_url":null,"source":{"id":"https://openalex.org/S997943089","display_name":"Foundations and Trends\u00ae in Marketing","issn_l":"1555-0753","issn":["1555-0753","1555-0761"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310318575","host_organization_name":"Now Publishers","host_organization_lineage":["https://openalex.org/P4310318575","https://openalex.org/P4310319811"],"host_organization_lineage_names":["Now Publishers","Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foundations and Trends\u00ae in Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":123,"referenced_works":["https://openalex.org/W62189951","https://openalex.org/W69301273","https://openalex.org/W179005538","https://openalex.org/W206059506","https://openalex.org/W392074109","https://openalex.org/W569088005","https://openalex.org/W605181958","https://openalex.org/W1493886873","https://openalex.org/W1507434951","https://openalex.org/W1512894772","https://openalex.org/W1530487374","https://openalex.org/W1531500740","https://openalex.org/W1536888678","https://openalex.org/W1546777109","https://openalex.org/W1549587997","https://openalex.org/W1569050516","https://openalex.org/W1580257955","https://openalex.org/W1604909128","https://openalex.org/W1607573915","https://openalex.org/W1608238977","https://openalex.org/W1797347711","https://openalex.org/W1966906413","https://openalex.org/W1966930701","https://openalex.org/W1972557675","https://openalex.org/W1978976775","https://openalex.org/W1980384741","https://openalex.org/W1981390342","https://openalex.org/W1983895294","https://openalex.org/W1984338173","https://openalex.org/W1985191379","https://openalex.org/W1986721142","https://openalex.org/W1987364024","https://openalex.org/W1997481215","https://openalex.org/W2003102429","https://openalex.org/W2005094357","https://openalex.org/W2005419708","https://openalex.org/W2013068849","https://openalex.org/W2016498460","https://openalex.org/W2016813894","https://openalex.org/W2023006574","https://openalex.org/W2023860888","https://openalex.org/W2025460260","https://openalex.org/W2025481627","https://openalex.org/W2028344773","https://openalex.org/W2030672296","https://openalex.org/W2030896530","https://openalex.org/W2036114930","https://openalex.org/W2036389121","https://openalex.org/W2037993836","https://openalex.org/W2038125955","https://openalex.org/W2041527120","https://openalex.org/W2041767207","https://openalex.org/W2045526782","https://openalex.org/W2047431989","https://openalex.org/W2048988518","https://openalex.org/W2050251515","https://openalex.org/W2053133047","https://openalex.org/W2057516773","https://openalex.org/W2057555830","https://openalex.org/W2058029785","https://openalex.org/W2059329554","https://openalex.org/W2069798206","https://openalex.org/W2071035441","https://openalex.org/W2073211713","https://openalex.org/W2076389556","https://openalex.org/W2076733806","https://openalex.org/W2082703650","https://openalex.org/W2088155659","https://openalex.org/W2096341672","https://openalex.org/W2097740601","https://openalex.org/W2097746571","https://openalex.org/W2099342631","https://openalex.org/W2101460989","https://openalex.org/W2107488010","https://openalex.org/W2111560253","https://openalex.org/W2116152173","https://openalex.org/W2119043452","https://openalex.org/W2119628824","https://openalex.org/W2119647950","https://openalex.org/W2122918285","https://openalex.org/W2124405828","https://openalex.org/W2124913338","https://openalex.org/W2125016606","https://openalex.org/W2131928395","https://openalex.org/W2135626055","https://openalex.org/W2135856408","https://openalex.org/W2136114378","https://openalex.org/W2137510376","https://openalex.org/W2139672112","https://openalex.org/W2140205964","https://openalex.org/W2144336601","https://openalex.org/W2150363077","https://openalex.org/W2150375089","https://openalex.org/W2152648683","https://openalex.org/W2154384880","https://openalex.org/W2157310699","https://openalex.org/W2157906015","https://openalex.org/W2160249059","https://openalex.org/W2163553687","https://openalex.org/W2166190112","https://openalex.org/W2168652818","https://openalex.org/W2172288009","https://openalex.org/W2173871073","https://openalex.org/W2174768014","https://openalex.org/W2189109336","https://openalex.org/W2255826711","https://openalex.org/W2259078277","https://openalex.org/W2266639535","https://openalex.org/W2272640135","https://openalex.org/W2316280440","https://openalex.org/W2318391417","https://openalex.org/W2339680942","https://openalex.org/W2486941627","https://openalex.org/W2796073001","https://openalex.org/W2799651096","https://openalex.org/W2886317364","https://openalex.org/W2909363130","https://openalex.org/W2910086590","https://openalex.org/W2949392115","https://openalex.org/W3121958491","https://openalex.org/W3122179470","https://openalex.org/W3125399518","https://openalex.org/W4256173697"],"related_works":["https://openalex.org/W152375512","https://openalex.org/W2609875564","https://openalex.org/W2928194782","https://openalex.org/W3114091272","https://openalex.org/W2116152173","https://openalex.org/W3034124820","https://openalex.org/W2978873930","https://openalex.org/W2893074421","https://openalex.org/W2921140100","https://openalex.org/W2331532367"],"abstract_inverted_index":{"Experience":[0],"is":[1,22],"a":[2],"new":[3],"and":[4,9,27,31,54,57,82,92,101],"exciting":[5],"concept":[6],"marketing":[7,41,102,116],"academia":[8],"practice.":[10],"This":[11],"monograph":[12],"reviews":[13],"the":[14,20,36,50,64],"various":[15],"meanings":[16],"of":[17,39,48,113],"experience":[18,40,58,115],"as":[19,43,75],"term":[21],"used":[23],"in":[24,28],"philosophy,":[25],"psychology,":[26],"consumer":[29,69],"behavior":[30],"marketing.":[32],"I":[33,60,107],"will":[34,61,104,108],"discuss":[35],"key":[37],"concepts":[38],"such":[42,74],"experiential":[44,88],"value,":[45],"different":[46],"types":[47],"experiences,":[49],"distinction":[51],"between":[52],"ordinary":[53],"extraordinary":[55],"experiences":[56,72,77,84,94,103],"touchpoints.":[59],"also":[62],"review":[63],"empirical":[65],"findings":[66],"that":[67],"provide":[68],"insights":[70],"on":[71],"\u2014":[73],"how":[76,87,114],"are":[78,90,95],"remembered,":[79],"whether":[80,93],"positive":[81],"negative":[83],"can":[85,117],"co-exist,":[86],"attributes":[89],"processed":[91],"rational.":[96],"Practical":[97],"frameworks":[98],"for":[99],"managing":[100],"be":[105],"discussed.":[106],"conclude":[109],"with":[110],"an":[111],"exploration":[112],"contribute":[118],"to":[119],"customer":[120],"happiness.":[121]},"counts_by_year":[{"year":2026,"cited_by_count":29},{"year":2025,"cited_by_count":24},{"year":2024,"cited_by_count":35},{"year":2023,"cited_by_count":44},{"year":2022,"cited_by_count":46},{"year":2021,"cited_by_count":40},{"year":2020,"cited_by_count":52},{"year":2019,"cited_by_count":47},{"year":2018,"cited_by_count":38},{"year":2017,"cited_by_count":32},{"year":2016,"cited_by_count":17},{"year":2015,"cited_by_count":13},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-29T09:56:32.521200","created_date":"2016-06-24T00:00:00"}