{"id":"https://openalex.org/W2004342926","doi":"https://doi.org/10.1108/eum0000000003892","title":"Strategically employing natural channels in an era of global marketing","display_name":"Strategically employing natural channels in an era of global marketing","publication_year":1995,"publication_date":"1995-12-01","ids":{"openalex":"https://openalex.org/W2004342926","doi":"https://doi.org/10.1108/eum0000000003892","mag":"2004342926"},"language":"en","primary_location":{"id":"doi:10.1108/eum0000000003892","doi":"https://doi.org/10.1108/eum0000000003892","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000003892","pdf_url":null,"source":{"id":"https://openalex.org/S4210186352","display_name":"Journal of Marketing Practice Applied Marketing Science","issn_l":"1355-2538","issn":["1355-2538","1758-7794"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Practice: Applied Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043430673","display_name":"David A. Griffith","orcid":"https://orcid.org/0000-0002-2026-3305","observed_orcids":["https://orcid.org/0000-0002-2026-3305","https://orcid.org/0009-0005-8635-7784"]},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"David A. Griffith","raw_affiliation_strings":["PhD Candidate and Teaching Fellow, at the Kent State University, Kent, Ohio, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PhD Candidate and Teaching Fellow, at the Kent State University, Kent, Ohio, USA","institution_ids":["https://openalex.org/I149910238"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019495491","display_name":"John K. Ryans","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John K. Ryans","raw_affiliation_strings":["Bridgestone Professor of International Business and Professor of Marketing, at the Kent State University, Kent, Ohio, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bridgestone Professor of International Business and Professor of Marketing, at the Kent State University, Kent, Ohio, USA","institution_ids":["https://openalex.org/I149910238"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I149910238"],"apc_list":null,"apc_paid":null,"fwci":0.8817,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.77108434,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"1","issue":"4","first_page":"52","last_page":"69"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.39579999446868896,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.39579999446868896,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.24210000038146973,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.05009999871253967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/natural-channels","display_name":"natural channels","score":0.9179999828338623},{"id":"https://openalex.org/keywords/distribution-channels","display_name":"distribution channels","score":0.800000011920929},{"id":"https://openalex.org/keywords/channel-design","display_name":"channel design","score":0.9900000095367432},{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.7260000109672546},{"id":"https://openalex.org/keywords/strategic-competitiveness","display_name":"strategic competitiveness","score":0.9549999833106995},{"id":"https://openalex.org/keywords/channel-strategy","display_name":"channel strategy","score":0.6320000290870667},{"id":"https://openalex.org/keywords/producer-consumer-relationship","display_name":"producer-consumer relations","score":0.593999981880188}],"concepts":[{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.7808897495269775},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.715050458908081},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.642359733581543},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.586214542388916},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5777983069419861},{"id":"https://openalex.org/C2776094799","wikidata":"https://www.wikidata.org/wiki/Q6576947","display_name":"Marketing channel","level":2,"score":0.47068482637405396},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3392297029495239},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.2467096447944641},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20738723874092102},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.09560403227806091},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eum0000000003892","doi":"https://doi.org/10.1108/eum0000000003892","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000003892","pdf_url":null,"source":{"id":"https://openalex.org/S4210186352","display_name":"Journal of Marketing Practice Applied Marketing Science","issn_l":"1355-2538","issn":["1355-2538","1758-7794"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Practice: Applied Marketing Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/9","score":0.4699999988079071,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W587335951","https://openalex.org/W1487073489","https://openalex.org/W1564708982","https://openalex.org/W1584614950","https://openalex.org/W1592070869","https://openalex.org/W1966824523","https://openalex.org/W1968005149","https://openalex.org/W1974110858","https://openalex.org/W1981516611","https://openalex.org/W1986744520","https://openalex.org/W1988640672","https://openalex.org/W1990217778","https://openalex.org/W1991738592","https://openalex.org/W1993471505","https://openalex.org/W1994046048","https://openalex.org/W1995233339","https://openalex.org/W1996077190","https://openalex.org/W2004432423","https://openalex.org/W2012504890","https://openalex.org/W2012579607","https://openalex.org/W2021172933","https://openalex.org/W2030451985","https://openalex.org/W2031369970","https://openalex.org/W2032316126","https://openalex.org/W2033976772","https://openalex.org/W2037904119","https://openalex.org/W2039209710","https://openalex.org/W2042008766","https://openalex.org/W2044177379","https://openalex.org/W2044577916","https://openalex.org/W2045736192","https://openalex.org/W2046413121","https://openalex.org/W2049936786","https://openalex.org/W2050214635","https://openalex.org/W2051389959","https://openalex.org/W2054410024","https://openalex.org/W2064303950","https://openalex.org/W2066185727","https://openalex.org/W2068792637","https://openalex.org/W2068940627","https://openalex.org/W2076108043","https://openalex.org/W2076155029","https://openalex.org/W2082006326","https://openalex.org/W2088772082","https://openalex.org/W2093190861","https://openalex.org/W2093998754","https://openalex.org/W2115138912","https://openalex.org/W2132330254","https://openalex.org/W2143245350","https://openalex.org/W2264802384","https://openalex.org/W2313992398","https://openalex.org/W2316966198","https://openalex.org/W2318811925","https://openalex.org/W2319078161","https://openalex.org/W2331540277","https://openalex.org/W2332861112","https://openalex.org/W3133642256","https://openalex.org/W6606954101"],"related_works":["https://openalex.org/W2015803689","https://openalex.org/W7058167295","https://openalex.org/W1581614825","https://openalex.org/W581425657","https://openalex.org/W2350050848","https://openalex.org/W642970371","https://openalex.org/W4252079642","https://openalex.org/W1564126293","https://openalex.org/W3124303535","https://openalex.org/W2603407379"],"abstract_inverted_index":{"Explores":[0],"the":[1,6,27,43,68],"natural":[2,44,69],"channel":[3,10,33,45,64,70],"phenomena,":[4],"i.e.":[5],"local":[7],"or":[8],"national":[9],"which":[11,25,31,62],"has":[12],"evolved":[13],"to":[14,50],"serve":[15],"producer":[16],"and":[17],"consumer":[18],"alike.":[19],"Further,":[20],"provides":[21],"a":[22,37,48,56],"descriptive":[23],"construct":[24],"identifies":[26],"forces":[28],"(or":[29],"elements)":[30],"influence":[32],"design.":[34],"Contends":[35],"that":[36],"thorough":[38],"understanding":[39],"(and":[40],"use)":[41],"of":[42,58],"would":[46],"enable":[47],"firm":[49],"enhance":[51],"its":[52],"strategic":[53,59],"competitiveness.":[54],"Proposes":[55],"series":[57],"managerial":[60],"considerations":[61],"refocus":[63],"design":[65],"attention":[66],"on":[67],"concept.":[71]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-01T08:54:57.152042","created_date":"2016-06-24T00:00:00"}
