{"id":"https://openalex.org/W2004177289","doi":"https://doi.org/10.1002/mar.4220100503","title":"Acculturation and advertising communication strategies: A cross\u2010cultural study of Chinese and Americans","display_name":"Acculturation and advertising communication strategies: A cross\u2010cultural study of Chinese and Americans","publication_year":1993,"publication_date":"1993-09-01","ids":{"openalex":"https://openalex.org/W2004177289","doi":"https://doi.org/10.1002/mar.4220100503","mag":"2004177289"},"language":"en","primary_location":{"id":"doi:10.1002/mar.4220100503","doi":"https://doi.org/10.1002/mar.4220100503","is_oa":false,"landing_page_url":"https://doi.org/10.1002/mar.4220100503","pdf_url":null,"source":{"id":"https://openalex.org/S102896891","display_name":"Psychology and Marketing","issn_l":"0742-6046","issn":["0742-6046","1520-6793"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Psychology &amp; Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089928987","display_name":"Wei\u2010Na Lee","orcid":"https://orcid.org/0000-0002-2471-0547","observed_orcids":["https://orcid.org/0000-0002-2471-0547"]},"institutions":[{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Wei\u2010Na Lee","raw_affiliation_strings":["University of Texas at Austin","University of Texas at Austin#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at Austin","institution_ids":["https://openalex.org/I86519309"]},{"raw_affiliation_string":"University of Texas at Austin#TAB#","institution_ids":["https://openalex.org/I86519309"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5089928987"],"corresponding_institution_ids":["https://openalex.org/I86519309"],"apc_list":{"value":3800,"currency":"USD","value_usd":3800},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":70,"citation_normalized_percentile":{"value":0.22944844,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"10","issue":"5","first_page":"381","last_page":"397"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.4763000011444092,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.4763000011444092,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.24709999561309814,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2013999968767166,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/acculturation","display_name":"acculturation","score":1.0},{"id":"https://openalex.org/keywords/advertising-communication-strategy","display_name":"advertising communication strategy","score":0.8730000257492065},{"id":"https://openalex.org/keywords/cross-cultural-marketing","display_name":"cross-cultural marketing","score":0.8240000009536743},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.8700000047683716},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.7599999904632568},{"id":"https://openalex.org/keywords/us-consumers","display_name":"United States consumers","score":0.9950000047683716},{"id":"https://openalex.org/keywords/cultural-differences","display_name":"cultural differences","score":0.5509999990463257},{"id":"https://openalex.org/keywords/cultural-norms-and-values","display_name":"cultural values and norms","score":0.3540000021457672}],"concepts":[{"id":"https://openalex.org/C90048612","wikidata":"https://www.wikidata.org/wiki/Q192989","display_name":"Acculturation","level":3,"score":0.9540117979049683},{"id":"https://openalex.org/C2777138209","wikidata":"https://www.wikidata.org/wiki/Q231002","display_name":"Nationality","level":3,"score":0.6444820761680603},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6440441012382507},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5317538976669312},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4949876666069031},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.48889341950416565},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4835488498210907},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.45659148693084717},{"id":"https://openalex.org/C168646138","wikidata":"https://www.wikidata.org/wiki/Q11578821","display_name":"Cross-cultural","level":2,"score":0.4352216124534607},{"id":"https://openalex.org/C38749836","wikidata":"https://www.wikidata.org/wiki/Q5193358","display_name":"Cultural group selection","level":3,"score":0.432804673910141},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3840405344963074},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3622792959213257},{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.2880108654499054},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19550421833992004},{"id":"https://openalex.org/C70036468","wikidata":"https://www.wikidata.org/wiki/Q131288","display_name":"Immigration","level":2,"score":0.17096573114395142},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1320534646511078},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.08976268768310547},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/mar.4220100503","doi":"https://doi.org/10.1002/mar.4220100503","is_oa":false,"landing_page_url":"https://doi.org/10.1002/mar.4220100503","pdf_url":null,"source":{"id":"https://openalex.org/S102896891","display_name":"Psychology and Marketing","issn_l":"0742-6046","issn":["0742-6046","1520-6793"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Psychology &amp; Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W227170230","https://openalex.org/W227482024","https://openalex.org/W371109823","https://openalex.org/W601918389","https://openalex.org/W605200057","https://openalex.org/W1528799929","https://openalex.org/W1532949875","https://openalex.org/W1968817351","https://openalex.org/W1970929454","https://openalex.org/W1976559812","https://openalex.org/W1979577864","https://openalex.org/W1982518631","https://openalex.org/W1987588385","https://openalex.org/W1997401445","https://openalex.org/W2003038531","https://openalex.org/W2009122901","https://openalex.org/W2015305884","https://openalex.org/W2023116690","https://openalex.org/W2024649498","https://openalex.org/W2026797263","https://openalex.org/W2039088739","https://openalex.org/W2052509289","https://openalex.org/W2056365180","https://openalex.org/W2063266478","https://openalex.org/W2067779312","https://openalex.org/W2083298369","https://openalex.org/W2093420864","https://openalex.org/W2095920171","https://openalex.org/W2097470474","https://openalex.org/W2108705671","https://openalex.org/W2113162942","https://openalex.org/W2115844120","https://openalex.org/W2148242403","https://openalex.org/W2155837644","https://openalex.org/W2158600944","https://openalex.org/W2313155068","https://openalex.org/W2318887294","https://openalex.org/W2324246857","https://openalex.org/W2326557948","https://openalex.org/W2330374622","https://openalex.org/W2334422880","https://openalex.org/W2410168372","https://openalex.org/W2480738058","https://openalex.org/W2889528583","https://openalex.org/W2902225836","https://openalex.org/W4213346824","https://openalex.org/W4238765878","https://openalex.org/W4250022604","https://openalex.org/W4381622798","https://openalex.org/W6674719249"],"related_works":["https://openalex.org/W965103258","https://openalex.org/W7000196573","https://openalex.org/W4230241501","https://openalex.org/W1976375927","https://openalex.org/W2068806486","https://openalex.org/W2072375778","https://openalex.org/W2766925490","https://openalex.org/W2465457331","https://openalex.org/W7096219917","https://openalex.org/W2350311473"],"abstract_inverted_index":{"Abstract":[0],"The":[1],"development":[2],"of":[3,23,46,60,74,77,89,91,98,110,127],"a":[4,21,33,68,119],"world":[5],"economy":[6],"produces":[7],"more":[8,10],"and":[9,40,87,112,129],"marketing":[11],"efforts":[12,55],"that":[13],"cross":[14],"cultural":[15,62,93,101],"boundaries.":[16],"Sometimes":[17],"these":[18],"boundaries":[19],"are":[20,28,42,135],"function":[22],"nationality;":[24],"other":[25,100],"times":[26],"they":[27],"defined":[29],"by":[30],"culture":[31],"in":[32,53,84,118],"broader":[34],"sense.":[35],"In":[36],"any":[37],"case,":[38],"marketers":[39],"advertisers":[41],"becoming":[43],"increasingly":[44],"aware":[45],"the":[47,72,75,82,96,99,106,125],"need":[48],"to":[49,56,67],"be":[50],"culturally":[51],"conscious":[52],"their":[54],"communicate":[57],"with":[58],"people":[59],"various":[61],"origins.":[63],"Effective":[64],"communication":[65],"depends,":[66],"large":[69],"extent,":[70],"on":[71,124],"understanding":[73],"dynamics":[76],"culture.":[78],"Acculturation":[79],"therefore":[80],"describes":[81],"changes":[83],"attitudes,":[85],"values,":[86],"behaviors":[88],"members":[90],"one":[92],"group":[94],"toward":[95,115],"norms":[97],"group.":[102],"This":[103],"article":[104],"examines":[105],"relationship":[107],"between":[108],"levels":[109],"acculturation":[111,128],"consumer":[113],"attitudes":[114],"advertising\u2010related":[116],"variables":[117],"cross\u2010cultural":[120],"empirical":[121,130],"study.":[122],"Based":[123],"discussion":[126],"results,":[131],"useful":[132],"managerial":[133],"implications":[134],"also":[136],"provided.":[137],"\u00a9":[138],"1993":[139],"John":[140],"Wiley":[141],"&":[142],"Sons,":[143],"Inc.":[144]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":8}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
