{"id":"https://openalex.org/W2004121804","doi":"https://doi.org/10.3917/mav.019.0037","title":"L'ethnomarketing au service de la prospective : une application au secteur de la distribution","display_name":"L'ethnomarketing au service de la prospective : une application au secteur de la distribution","publication_year":2008,"publication_date":"2008-11-01","ids":{"openalex":"https://openalex.org/W2004121804","doi":"https://doi.org/10.3917/mav.019.0037","mag":"2004121804"},"language":"fr","primary_location":{"id":"doi:10.3917/mav.019.0037","doi":"https://doi.org/10.3917/mav.019.0037","is_oa":true,"landing_page_url":"https://doi.org/10.3917/mav.019.0037","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=MAV_019_0037&download=1","source":{"id":"https://openalex.org/S162232022","display_name":"Management & Avenir","issn_l":"1768-5958","issn":["1768-5958","1969-6574"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":"https://openalex.org/P4362561686","host_organization_name":"Management Prospective Ed.","host_organization_lineage":["https://openalex.org/P4362561686"],"host_organization_lineage_names":["Management Prospective Ed."],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management & Avenir","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=MAV_019_0037&download=1","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000511326","display_name":"Olivier Badot","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Olivier Badot","raw_affiliation_strings":["Professeur ESCP-EAP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professeur ESCP-EAP","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111426160","display_name":"Jean-Fran\u00e7ois Lemoine","orcid":"https://orcid.org/0000-0001-5439-2300","observed_orcids":["https://orcid.org/0000-0001-5439-2300"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jean-Fran\u00e7ois Lemoine","raw_affiliation_strings":["Professeur des Universit\u00e9sIEMN-IAE de Nantes, LEMNAESSCA Angers, CREDO"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professeur des Universit\u00e9sIEMN-IAE de Nantes, LEMNAESSCA Angers, CREDO","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.1773,"has_fulltext":true,"cited_by_count":40,"citation_normalized_percentile":{"value":0.92490597,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"n\u00b0 19","issue":"5","first_page":"37","last_page":"47"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8672000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8672000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.059700001031160355,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.020500000566244125,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ethnomarketing","display_name":"ethnomarketing","score":0.9810000061988831},{"id":"https://openalex.org/keywords/retail-distribution","display_name":"retail distribution","score":0.5799999833106995},{"id":"https://openalex.org/keywords/shopping-centers","display_name":"shopping centers","score":0.6729999780654907},{"id":"https://openalex.org/keywords/future-scenarios","display_name":"future scenarios","score":0.7009999752044678},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.3889999985694885}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3845970034599304},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.36904168128967285},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.34341830015182495}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3917/mav.019.0037","doi":"https://doi.org/10.3917/mav.019.0037","is_oa":true,"landing_page_url":"https://doi.org/10.3917/mav.019.0037","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=MAV_019_0037&download=1","source":{"id":"https://openalex.org/S162232022","display_name":"Management & Avenir","issn_l":"1768-5958","issn":["1768-5958","1969-6574"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":"https://openalex.org/P4362561686","host_organization_name":"Management Prospective Ed.","host_organization_lineage":["https://openalex.org/P4362561686"],"host_organization_lineage_names":["Management Prospective Ed."],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management & Avenir","raw_type":"journal-article"},{"id":"pmh:oai:cairn.info:MAV_019_0037","doi":null,"is_oa":false,"landing_page_url":"https://www.cairn.info/article.php?ID_ARTICLE=MAV_019_0037","pdf_url":null,"source":{"id":"https://openalex.org/S4406923042","display_name":"Cairn.info","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405258322","host_organization_name":"Cairn.info","host_organization_lineage":["https://openalex.org/I4405258322"],"host_organization_lineage_names":[],"type":"other"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Management & Avenir | 19 | 5 | 2008-11-01 | p. 37-47 | 1768-5958","raw_type":null}],"best_oa_location":{"id":"doi:10.3917/mav.019.0037","doi":"https://doi.org/10.3917/mav.019.0037","is_oa":true,"landing_page_url":"https://doi.org/10.3917/mav.019.0037","pdf_url":"https://www.cairn.info/load_pdf.php?ID_ARTICLE=MAV_019_0037&download=1","source":{"id":"https://openalex.org/S162232022","display_name":"Management & Avenir","issn_l":"1768-5958","issn":["1768-5958","1969-6574"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-4"],"host_organization":"https://openalex.org/P4362561686","host_organization_name":"Management Prospective Ed.","host_organization_lineage":["https://openalex.org/P4362561686"],"host_organization_lineage_names":["Management Prospective Ed."],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management & Avenir","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2004121804.pdf","grobid_xml":"https://content.openalex.org/works/W2004121804.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W207196020","https://openalex.org/W2115628168","https://openalex.org/W2321655149","https://openalex.org/W3121408496"],"related_works":["https://openalex.org/W4406029791","https://openalex.org/W2008482249","https://openalex.org/W1512219119","https://openalex.org/W2169345179","https://openalex.org/W3083029693","https://openalex.org/W373480516","https://openalex.org/W3033543654","https://openalex.org/W7058037845","https://openalex.org/W2916487430","https://openalex.org/W7028465880"],"abstract_inverted_index":{"R\u00e9sum\u00e9":[0],"Cet":[1],"article":[2],"se":[3],"propose":[4],"de":[5,11,22,47],"montrer":[6],"le":[7],"r\u00f4le":[8],"et":[9,37,53],"l\u2019apport":[10],"la":[12,16,30],"d\u00e9marche":[13],"ethnomarketing":[14],"\u00e0":[15,29,40],"prospective":[17],"appliqu\u00e9e.":[18],"Apr\u00e8s":[19],"une":[20],"pr\u00e9sentation":[21],"cette":[23,25],"d\u00e9marche,":[24],"derni\u00e8re":[26],"est":[27],"appliqu\u00e9e":[28],"distribution":[31],"avec":[32],"l\u2019\u00e9tude":[33],"d\u2019un":[34],"centre":[35],"commercial":[36],"d\u2019une":[38],"cha\u00eene":[39],"succursales":[41],"multiples.":[42],"Il":[43],"en":[44],"ressort":[45],"l\u2019esquisse":[46],"futuribles":[48],"pour":[49],"les":[50,54],"sites":[51],"\u00e9tudi\u00e9s":[52],"formules":[55],"concern\u00e9es.":[56]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}