{"id":"https://openalex.org/W2004033342","doi":"https://doi.org/10.1108/13522750210414481","title":"\u201cNot in front of your mother!\u201d: online marketing for pharmaceutical products addressing taboo topics","display_name":"\u201cNot in front of your mother!\u201d: online marketing for pharmaceutical products addressing taboo topics","publication_year":2002,"publication_date":"2002-03-01","ids":{"openalex":"https://openalex.org/W2004033342","doi":"https://doi.org/10.1108/13522750210414481","mag":"2004033342"},"language":"en","primary_location":{"id":"doi:10.1108/13522750210414481","doi":"https://doi.org/10.1108/13522750210414481","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13522750210414481","pdf_url":null,"source":{"id":"https://openalex.org/S139289085","display_name":"Qualitative Market Research An International Journal","issn_l":"1352-2752","issn":["1352-2752","1758-7646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Qualitative Market Research: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025574020","display_name":"Ursula Wrobel","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I254029264","display_name":"European University Viadrina","ror":"https://ror.org/02msan859","country_code":"DE","type":"education","lineage":["https://openalex.org/I254029264"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Ursula Wrobel","raw_affiliation_strings":["Ursula Wrobel is based at Europa\u2010Universt\u00e4t Viadrina, Frankfurt (Oder), Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ursula Wrobel is based at Europa\u2010Universt\u00e4t Viadrina, Frankfurt (Oder), Germany","institution_ids":["https://openalex.org/I254029264"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025574020"],"corresponding_institution_ids":["https://openalex.org/I254029264"],"apc_list":null,"apc_paid":null,"fwci":4.4236,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.94480935,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"5","issue":"1","first_page":"19","last_page":"27"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7534000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7534000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.09799999743700027,"subfield":{"id":"https://openalex.org/subfields/3004","display_name":"Pharmacology"},"field":{"id":"https://openalex.org/fields/30","display_name":"Pharmacology, Toxicology and Pharmaceutics"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.04639999940991402,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/taboo-topics","display_name":"taboo topics","score":0.9819999933242798},{"id":"https://openalex.org/keywords/semiotics","display_name":"semiotics","score":0.5040000081062317},{"id":"https://openalex.org/keywords/code-switching","display_name":"code-switching","score":0.7990000247955322},{"id":"https://openalex.org/keywords/visual-and-verbal-communication","display_name":"visual and verbal communication","score":0.7039999961853027},{"id":"https://openalex.org/keywords/web-design","display_name":"web design","score":0.5720000267028809}],"concepts":[{"id":"https://openalex.org/C2776323365","wikidata":"https://www.wikidata.org/wiki/Q171180","display_name":"Taboo","level":2,"score":0.7088947892189026},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5919860601425171},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5685225129127502},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.526221752166748},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.524298369884491},{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.5229212045669556},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.4753256142139435},{"id":"https://openalex.org/C2776760102","wikidata":"https://www.wikidata.org/wiki/Q5139990","display_name":"Code (set theory)","level":3,"score":0.46450090408325195},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4520093500614166},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4476251006126404},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4465923011302948},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.43433690071105957},{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.4158395528793335},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40094131231307983},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.35002902150154114},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.33406224846839905},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.23119118809700012},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.18344056606292725},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15716210007667542},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.11177635192871094},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/13522750210414481","doi":"https://doi.org/10.1108/13522750210414481","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13522750210414481","pdf_url":null,"source":{"id":"https://openalex.org/S139289085","display_name":"Qualitative Market Research An International Journal","issn_l":"1352-2752","issn":["1352-2752","1758-7646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Qualitative Market Research: An International Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W93953650","https://openalex.org/W104082604","https://openalex.org/W1520944543","https://openalex.org/W1558254717","https://openalex.org/W1959758239","https://openalex.org/W2102487455","https://openalex.org/W2331940983","https://openalex.org/W4213365073","https://openalex.org/W7054020685"],"related_works":["https://openalex.org/W2222806803","https://openalex.org/W6983592840","https://openalex.org/W2468879821","https://openalex.org/W1513593705","https://openalex.org/W4318214390","https://openalex.org/W1189731047","https://openalex.org/W6941479013","https://openalex.org/W375909365","https://openalex.org/W3193384594","https://openalex.org/W2097830313"],"abstract_inverted_index":{"The":[0,43],"paper":[1],"borrows":[2],"inspiration":[3],"from":[4],"three":[5,44],"main":[6,45],"sources:":[7],"international":[8],"marketing":[9,19,79,92,100],"research,":[10],"semiotic":[11],"theory":[12],"and":[13,52,61,89,98],"communication":[14,103],"studies.":[15],"It":[16,74],"explores":[17],"online":[18],"for":[20,111],"pharmaceutical":[21],"products":[22],"related":[23],"to":[24,39,68],"taboo":[25],"topics.":[26],"A":[27],"qualitative":[28],"analysis":[29],"of":[30,59,96],"a":[31,50,84],"German":[32],"Web":[33,81],"site":[34],"brings":[35],"out":[36],"strategies":[37,46],"employed":[38],"market":[40],"sensitive":[41],"products.":[42],"are":[47,65],"analysed":[48],"on":[49,108],"visual":[51],"verbal":[53],"level.":[54],"Multicodality,":[55],"code":[56,60],"switching,":[57],"dynamisation":[58],"non\u2010sequential":[62],"data":[63],"structure":[64],"purposefully":[66],"combined":[67],"communicate":[69],"effectively":[70],"with":[71,105],"the":[72],"user.":[73],"is":[75,83],"argued":[76],"that":[77],"product":[78],"via":[80],"sites":[82],"balancing":[85],"act":[86],"between":[87],"globalisation":[88],"localisation;":[90],"global":[91],"aiming":[93],"at":[94,101],"economies":[95],"scale":[97],"local":[99],"context\u2010sensitive":[102],"\u2013":[104],"both":[106],"depending":[107],"each":[109],"other":[110],"their":[112],"own":[113],"success.":[114]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}