{"id":"https://openalex.org/W2003298287","doi":"https://doi.org/10.1016/j.jcps.2013.03.004","title":"Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation","display_name":"Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation","publication_year":2013,"publication_date":"2013-03-28","ids":{"openalex":"https://openalex.org/W2003298287","doi":"https://doi.org/10.1016/j.jcps.2013.03.004","mag":"2003298287"},"language":"en","primary_location":{"id":"doi:10.1016/j.jcps.2013.03.004","doi":"https://doi.org/10.1016/j.jcps.2013.03.004","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jcps.2013.03.004","pdf_url":null,"source":{"id":"https://openalex.org/S163545350","display_name":"Journal of Consumer Psychology","issn_l":"1057-7408","issn":["1057-7408","1532-7663"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-1","ft50","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Psychology","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017837767","display_name":"Arnaud De Bruyn","orcid":"https://orcid.org/0000-0002-4413-6167","observed_orcids":["https://orcid.org/0000-0002-4413-6167"]},"institutions":[{"id":"https://openalex.org/I124261006","display_name":"\u00c9cole Sup\u00e9rieure des Sciences \u00c9conomiques et Commerciales","ror":"https://ror.org/02dga6j42","country_code":"FR","type":"other","lineage":["https://openalex.org/I124261006"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Arnaud De Bruyn","raw_affiliation_strings":["","Both authors have contributed equally and are listed in alphabetical order","ESSEC Business School, Marketing Department, Avenue Bernard Hirsch, 95000 CERGY, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"","institution_ids":[]},{"raw_affiliation_string":"Both authors have contributed equally and are listed in alphabetical order","institution_ids":[]},{"raw_affiliation_string":"ESSEC Business School, Marketing Department, Avenue Bernard Hirsch, 95000 CERGY, France","institution_ids":["https://openalex.org/I124261006"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081236478","display_name":"Sonja Prokopec","orcid":"https://orcid.org/0000-0003-3149-7219","observed_orcids":["https://orcid.org/0000-0003-3149-7219"]},"institutions":[{"id":"https://openalex.org/I124261006","display_name":"\u00c9cole Sup\u00e9rieure des Sciences \u00c9conomiques et Commerciales","ror":"https://ror.org/02dga6j42","country_code":"FR","type":"other","lineage":["https://openalex.org/I124261006"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Sonja Prokopec","raw_affiliation_strings":["Both authors have contributed equally and are listed in alphabetical order","ESSEC Business School, Marketing Department, Avenue Bernard Hirsch, 95000 CERGY, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Both authors have contributed equally and are listed in alphabetical order","institution_ids":[]},{"raw_affiliation_string":"ESSEC Business School, Marketing Department, Avenue Bernard Hirsch, 95000 CERGY, France","institution_ids":["https://openalex.org/I124261006"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5081236478"],"corresponding_institution_ids":["https://openalex.org/I124261006"],"apc_list":{"value":3570,"currency":"USD","value_usd":3570},"apc_paid":null,"fwci":1.4451,"has_fulltext":false,"cited_by_count":60,"citation_normalized_percentile":{"value":0.83464126,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"23","issue":"4","first_page":"496","last_page":"502"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.8041999936103821,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.8041999936103821,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.0794999971985817,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10646","display_name":"Experimental Behavioral Economics Studies","score":0.062300000339746475,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/anchoring","display_name":"anchoring","score":0.6190000176429749},{"id":"https://openalex.org/keywords/fundraising-appeal","display_name":"fundraising appeal","score":0.49799999594688416},{"id":"https://openalex.org/keywords/donor-behavior","display_name":"donor behavior","score":0.6740000247955322}],"concepts":[{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.9612166881561279},{"id":"https://openalex.org/C2775933685","wikidata":"https://www.wikidata.org/wiki/Q1124860","display_name":"Donation","level":2,"score":0.8581828474998474},{"id":"https://openalex.org/C126691448","wikidata":"https://www.wikidata.org/wiki/Q2028919","display_name":"Magnitude (astronomy)","level":2,"score":0.5905569195747375},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5564941763877869},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5495655536651611},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5044275522232056},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.35395753383636475},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2227032482624054},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.16895106434822083},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14435487985610962},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08606505393981934},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.051641106605529785},{"id":"https://openalex.org/C1276947","wikidata":"https://www.wikidata.org/wiki/Q333","display_name":"Astronomy","level":1,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.jcps.2013.03.004","doi":"https://doi.org/10.1016/j.jcps.2013.03.004","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jcps.2013.03.004","pdf_url":null,"source":{"id":"https://openalex.org/S163545350","display_name":"Journal of Consumer Psychology","issn_l":"1057-7408","issn":["1057-7408","1532-7663"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-1","ft50","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Psychology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W123366752","https://openalex.org/W183340070","https://openalex.org/W1964288542","https://openalex.org/W1970340312","https://openalex.org/W1978125164","https://openalex.org/W2008572809","https://openalex.org/W2011747645","https://openalex.org/W2023096695","https://openalex.org/W2023799651","https://openalex.org/W2025224093","https://openalex.org/W2031040568","https://openalex.org/W2037703777","https://openalex.org/W2046864579","https://openalex.org/W2049952020","https://openalex.org/W2050476244","https://openalex.org/W2052659312","https://openalex.org/W2055274915","https://openalex.org/W2058315371","https://openalex.org/W2061539494","https://openalex.org/W2061774556","https://openalex.org/W2067225959","https://openalex.org/W2076862743","https://openalex.org/W2082720630","https://openalex.org/W2090321376","https://openalex.org/W2093209093","https://openalex.org/W2093373777","https://openalex.org/W2097436361","https://openalex.org/W2097879961","https://openalex.org/W2105103608","https://openalex.org/W2135866707","https://openalex.org/W2136942639","https://openalex.org/W2140286877","https://openalex.org/W2140489376","https://openalex.org/W2164165586","https://openalex.org/W2410524496","https://openalex.org/W2569512353","https://openalex.org/W2896605692","https://openalex.org/W3124622930","https://openalex.org/W3194555744","https://openalex.org/W4247293337","https://openalex.org/W4249258521","https://openalex.org/W4298872162"],"related_works":["https://openalex.org/W2164165586","https://openalex.org/W2795090308","https://openalex.org/W2067225959","https://openalex.org/W7048742690","https://openalex.org/W4300563878","https://openalex.org/W7098467686","https://openalex.org/W4232390736","https://openalex.org/W1035158735","https://openalex.org/W2772951202","https://openalex.org/W2775223775"],"abstract_inverted_index":{"Abstract":[0],"We":[1,20],"examine":[2],"the":[3,9,25,29,35,39,41,43,45,54,57,60,64],"influence":[4],"of":[5,13,37,56,66],"appeal":[6,30,61,95],"scales":[7,96],"on":[8,28,59],"likelihood":[10,36],"and":[11,22],"magnitude":[12,65],"donation":[14,46,99],"in":[15],"a":[16,85],"large":[17],"field":[18],"experiment.":[19],"argue":[21],"show":[23],"that":[24,52,81],"leftmost":[26],"anchor":[27],"scale":[31,62],"most":[32],"strongly":[33],"influences":[34],"donating;":[38],"lower":[40],"anchor,":[42],"higher":[44],"likelihood.":[47],"Furthermore,":[48],"our":[49],"findings":[50],"indicate":[51],"increasing":[53],"steepness":[55],"amounts":[58],"increases":[63],"donations.":[67],"Both":[68],"effects":[69],"are":[70],"stronger":[71],"for":[72,75],"infrequent":[73],"than":[74],"frequent":[76],"donors.":[77],"Our":[78],"results":[79],"demonstrate":[80],"by":[82],"using":[83],"what":[84],"charity":[86],"knows":[87],"about":[88],"past":[89],"donor":[90],"behavior,":[91],"it":[92],"can":[93],"alter":[94],"to":[97],"change":[98],"behavior.":[100]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}
