{"id":"https://openalex.org/W2003267703","doi":"https://doi.org/10.1177/1524839912469378","title":"Evaluating Social Media\u2019s Capacity to Develop Engaged Audiences in Health Promotion Settings","display_name":"Evaluating Social Media\u2019s Capacity to Develop Engaged Audiences in Health Promotion Settings","publication_year":2012,"publication_date":"2012-12-27","ids":{"openalex":"https://openalex.org/W2003267703","doi":"https://doi.org/10.1177/1524839912469378","mag":"2003267703","pmid":"https://pubmed.ncbi.nlm.nih.gov/23271716"},"language":"en","primary_location":{"id":"doi:10.1177/1524839912469378","doi":"https://doi.org/10.1177/1524839912469378","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1524839912469378","pdf_url":null,"source":{"id":"https://openalex.org/S176903982","display_name":"Health Promotion Practice","issn_l":"1524-8399","issn":["1524-8399","1552-6372"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-c","jufo-1","medline","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Promotion Practice","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020017587","display_name":"Brad L. Neiger","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I100005738","display_name":"Brigham Young University","ror":"https://ror.org/047rhhm47","country_code":"US","type":"education","lineage":["https://openalex.org/I100005738"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Brad L. Neiger","raw_affiliation_strings":["Brigham Young University, Provo, UT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brigham Young University, Provo, UT, USA","institution_ids":["https://openalex.org/I100005738"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065939342","display_name":"Rosemary Thackeray","orcid":"https://orcid.org/0000-0001-6473-0043","observed_orcids":["https://orcid.org/0000-0001-6473-0043"]},"institutions":[{"id":"https://openalex.org/I100005738","display_name":"Brigham Young University","ror":"https://ror.org/047rhhm47","country_code":"US","type":"education","lineage":["https://openalex.org/I100005738"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Rosemary Thackeray","raw_affiliation_strings":["Brigham Young University, Provo, UT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brigham Young University, Provo, UT, USA","institution_ids":["https://openalex.org/I100005738"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111970451","display_name":"Scott H. Burton","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I100005738","display_name":"Brigham Young University","ror":"https://ror.org/047rhhm47","country_code":"US","type":"education","lineage":["https://openalex.org/I100005738"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Scott H. Burton","raw_affiliation_strings":["Brigham Young University, Provo, UT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brigham Young University, Provo, UT, USA","institution_ids":["https://openalex.org/I100005738"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001363421","display_name":"Christophe G. Giraud-Carrier","orcid":"https://orcid.org/0000-0002-4129-3239","observed_orcids":["https://orcid.org/0000-0002-4129-3239"]},"institutions":[{"id":"https://openalex.org/I100005738","display_name":"Brigham Young University","ror":"https://ror.org/047rhhm47","country_code":"US","type":"education","lineage":["https://openalex.org/I100005738"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Christophe G. Giraud-Carrier","raw_affiliation_strings":["Brigham Young University, Provo, UT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brigham Young University, Provo, UT, USA","institution_ids":["https://openalex.org/I100005738"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073345338","display_name":"Michael C. Fagen","orcid":"https://orcid.org/0000-0002-8906-5446","observed_orcids":["https://orcid.org/0000-0002-8906-5446"]},"institutions":[{"id":"https://openalex.org/I39422238","display_name":"University of Illinois Chicago","ror":"https://ror.org/02mpq6x41","country_code":"US","type":"education","lineage":["https://openalex.org/I39422238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michael C. Fagen","raw_affiliation_strings":["University of Illinois at Chicago, IL, USA","#N# 2University of Illinois at Chicago, IL, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Illinois at Chicago, IL, USA","institution_ids":["https://openalex.org/I39422238"]},{"raw_affiliation_string":"#N# 2University of Illinois at Chicago, IL, USA","institution_ids":["https://openalex.org/I39422238"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":4150,"currency":"USD","value_usd":4150},"apc_paid":null,"fwci":15.0162,"has_fulltext":false,"cited_by_count":202,"citation_normalized_percentile":{"value":0.99450033,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"14","issue":"2","first_page":"157","last_page":"162"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-engagement","display_name":"social media engagement","score":0.8880000114440918},{"id":"https://openalex.org/keywords/health-promotion","display_name":"health promotion","score":0.9539999961853027},{"id":"https://openalex.org/keywords/public-health-communication","display_name":"public health communication","score":0.7329999804496765},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.6330000162124634},{"id":"https://openalex.org/keywords/evaluation-indicators","display_name":"evaluation metrics","score":0.699999988079071},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.7680000066757202},{"id":"https://openalex.org/keywords/partnership","display_name":"partnership","score":0.6570000052452087},{"id":"https://openalex.org/keywords/participation","display_name":"participation","score":0.7070000171661377}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7623896598815918},{"id":"https://openalex.org/C185618831","wikidata":"https://www.wikidata.org/wiki/Q1851928","display_name":"Health promotion","level":3,"score":0.7372012138366699},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.7353804111480713},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6643937826156616},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5110403299331665},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.5098696947097778},{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.48030251264572144},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.4281558692455292},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3723679184913635},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33609312772750854},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3022623658180237},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.2970430254936218},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18916082382202148},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.16842028498649597},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.13273417949676514},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1194232702255249},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.08086410164833069},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D003256","descriptor_name":"Community Participation","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D003256","descriptor_name":"Community Participation","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D003256","descriptor_name":"Community Participation","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D011634","descriptor_name":"Public Health","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D011634","descriptor_name":"Public Health","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D011634","descriptor_name":"Public Health","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D058015","descriptor_name":"Health Communication","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":false},{"descriptor_ui":"D058015","descriptor_name":"Health Communication","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":false},{"descriptor_ui":"D058015","descriptor_name":"Health Communication","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":false},{"descriptor_ui":"D061108","descriptor_name":"Social Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D061108","descriptor_name":"Social Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D061108","descriptor_name":"Social Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":2,"locations":[{"id":"doi:10.1177/1524839912469378","doi":"https://doi.org/10.1177/1524839912469378","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1524839912469378","pdf_url":null,"source":{"id":"https://openalex.org/S176903982","display_name":"Health Promotion Practice","issn_l":"1524-8399","issn":["1524-8399","1552-6372"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-c","jufo-1","medline","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Promotion Practice","raw_type":"journal-article"},{"id":"pmid:23271716","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/23271716","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health promotion practice","raw_type":"Evaluation Study"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.9391000270843506,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"sustainable_development_goals_aurora":[{"score":0.5299999713897705,"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1481794207","https://openalex.org/W1531024792","https://openalex.org/W1966479879","https://openalex.org/W1986277547","https://openalex.org/W2001278490","https://openalex.org/W2084299172","https://openalex.org/W2121583048","https://openalex.org/W2141736630"],"related_works":["https://openalex.org/W2001278490","https://openalex.org/W2130363090","https://openalex.org/W2774013303","https://openalex.org/W6887654962","https://openalex.org/W2511116096","https://openalex.org/W2316441425","https://openalex.org/W2293997187","https://openalex.org/W7169789226","https://openalex.org/W2338243627","https://openalex.org/W2955899834"],"abstract_inverted_index":{"Use":[0],"of":[1,17,27,40,54,101],"social":[2,41,55,65,93,102],"media":[3,56,66,94,103],"in":[4,13,21,50,57,82,96,104],"health":[5,9,58,97,105],"promotion":[6,106],"and":[7,68,85,116],"public":[8],"continues":[10],"to":[11,75],"grow":[12],"popularity,":[14],"though":[15],"most":[16],"what":[18],"is":[19],"reported":[20],"literature":[22],"represents":[23],"one-way":[24],"messaging":[25],"devoid":[26],"attributes":[28],"associated":[29],"with":[30],"engagement,":[31,46,67],"a":[32,72],"core":[33],"attribute,":[34],"if":[35],"not":[36],"the":[37,52,78],"central":[38],"purpose,":[39],"media.":[42],"This":[43],"article":[44],"defines":[45],"describes":[47],"its":[48],"value":[49],"maximizing":[51],"potential":[53],"promotion,":[59],"proposes":[60],"an":[61],"evaluation":[62,111],"hierarchy":[63,79],"for":[64,92],"uses":[69],"Twitter":[70],"as":[71,89],"case":[73],"study":[74],"illustrate":[76],"how":[77],"might":[80],"function":[81],"practice.":[83],"Partnership":[84],"participation":[86],"are":[87],"proposed":[88],"culminating":[90],"outcomes":[91],"use":[95,100],"promotion.":[98],"As":[99],"moves":[107],"toward":[108],"this":[109],"end,":[110],"metrics":[112],"that":[113],"verify":[114],"progress":[115],"inform":[117],"subsequent":[118],"strategies":[119],"will":[120],"become":[121],"increasingly":[122],"important.":[123]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":15},{"year":2021,"cited_by_count":17},{"year":2020,"cited_by_count":21},{"year":2019,"cited_by_count":20},{"year":2018,"cited_by_count":11},{"year":2017,"cited_by_count":22},{"year":2016,"cited_by_count":13},{"year":2015,"cited_by_count":16},{"year":2014,"cited_by_count":17},{"year":2013,"cited_by_count":8}],"updated_date":"2026-10-24T09:50:30.924529","created_date":"2016-06-24T00:00:00"}
