{"id":"https://openalex.org/W2003162604","doi":"https://doi.org/10.1080/0267257x.1986.9963990","title":"The role and function of the chief marketing executive and the marketing department: A study of medium\u2010sized companies in the UK","display_name":"The role and function of the chief marketing executive and the marketing department: A study of medium\u2010sized companies in the UK","publication_year":1986,"publication_date":"1986-01-01","ids":{"openalex":"https://openalex.org/W2003162604","doi":"https://doi.org/10.1080/0267257x.1986.9963990","mag":"2003162604"},"language":"en","primary_location":{"id":"doi:10.1080/0267257x.1986.9963990","doi":"https://doi.org/10.1080/0267257x.1986.9963990","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0267257x.1986.9963990","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031083378","display_name":"Nigel F. Piercy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]},{"id":"https://openalex.org/I97429440","display_name":"University of Wales","ror":"https://ror.org/01se4f844","country_code":"GB","type":"education","lineage":["https://openalex.org/I97429440"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Nigel Piercy","raw_affiliation_strings":["Senior Lecturer, Department of Business and Economics, University of Wales Institute of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Senior Lecturer, Department of Business and Economics, University of Wales Institute of Science and Technology","institution_ids":["https://openalex.org/I79510175","https://openalex.org/I97429440"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5031083378"],"corresponding_institution_ids":["https://openalex.org/I79510175","https://openalex.org/I97429440"],"apc_list":null,"apc_paid":null,"fwci":14.3543,"has_fulltext":false,"cited_by_count":85,"citation_normalized_percentile":{"value":0.98174157,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"1","issue":"3","first_page":"265","last_page":"289"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8672000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8672000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.06379999965429306,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13235","display_name":"Management Theory and Practice","score":0.013700000010430813,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-department","display_name":"marketing department","score":0.9649999737739563},{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.6370000243186951},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.9850000143051147},{"id":"https://openalex.org/keywords/organizational-structure","display_name":"organizational structure","score":0.6489999890327454},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.42899999022483826},{"id":"https://openalex.org/keywords/medium-sized-enterprises","display_name":"medium-sized enterprises","score":0.8560000061988831},{"id":"https://openalex.org/keywords/manufacturing-firms","display_name":"manufacturing companies","score":0.9430000185966492}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7555975317955017},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6763370633125305},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.6578480005264282},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5672699809074402},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5365388989448547},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.5220432281494141},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5181228518486023},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5066055059432983},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4425501525402069}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/0267257x.1986.9963990","doi":"https://doi.org/10.1080/0267257x.1986.9963990","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0267257x.1986.9963990","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W602879431","https://openalex.org/W654886325","https://openalex.org/W775699333","https://openalex.org/W1512774774","https://openalex.org/W1972306955","https://openalex.org/W1980845405","https://openalex.org/W2325019799","https://openalex.org/W2325942287","https://openalex.org/W2331059285","https://openalex.org/W3134570930","https://openalex.org/W4297081765","https://openalex.org/W4323645357"],"related_works":["https://openalex.org/W4244934808","https://openalex.org/W4243194144","https://openalex.org/W235490294","https://openalex.org/W2021548326","https://openalex.org/W2110341173","https://openalex.org/W152927599","https://openalex.org/W2466121517","https://openalex.org/W4205510852","https://openalex.org/W4237732266","https://openalex.org/W2191530683"],"abstract_inverted_index":{"The":[0],"unification":[1],"of":[2,8,38,53,65,86],"\u201cmarketing\u201d":[3],"functions":[4],"under":[5],"the":[6,21,27,49,54,59,93],"control":[7],"a":[9,63],"chief":[10,55],"marketing":[11,22,32,56,60,88],"executive":[12,57],"has":[13],"long":[14],"been":[15],"regarded":[16],"as":[17],"central":[18],"to":[19,68],"implementing":[20],"concept.":[23],"While":[24],"not":[25],"accepting":[26],"logic":[28],"that":[29,31,70],"suggests":[30],"orientation":[33],"implies":[34],"any":[35],"particular":[36],"set":[37],"organisational":[39],"arrangements,":[40],"this":[41],"article":[42],"examines":[43],"new":[44],"empirical":[45],"data":[46],"concerned":[47],"with":[48],"role":[50],"and":[51,58,92,105],"status":[52],"department,":[61],"in":[62,75,90,96,103,106],"sample":[64],"manufacturing":[66,104],"firms,":[67],"suggest":[69],"they":[71],"function":[72],"very":[73],"differently":[74],"different":[76,94],"companies.":[77],"Such":[78],"distinctions":[79],"have":[80],"important":[81],"implications":[82],"for":[83],"our":[84],"understanding":[85],"how":[87],"operates":[89],"organisations,":[91],"ways":[95],"which":[97],"it":[98],"may":[99],"be":[100],"developed,":[101],"both":[102],"other":[107],"sectors.":[108]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":3}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}