{"id":"https://openalex.org/W2002803433","doi":"https://doi.org/10.1007/s12208-009-0043-8","title":"Marketing through sport: a case of a religious organization","display_name":"Marketing through sport: a case of a religious organization","publication_year":2010,"publication_date":"2010-01-07","ids":{"openalex":"https://openalex.org/W2002803433","doi":"https://doi.org/10.1007/s12208-009-0043-8","mag":"2002803433"},"language":"en","primary_location":{"id":"doi:10.1007/s12208-009-0043-8","doi":"https://doi.org/10.1007/s12208-009-0043-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12208-009-0043-8","pdf_url":null,"source":{"id":"https://openalex.org/S98232940","display_name":"International Review on Public and Nonprofit Marketing","issn_l":"1865-1984","issn":["1865-1984","1865-1992"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Review on Public and Nonprofit Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084921635","display_name":"Seungbum Lee","orcid":"https://orcid.org/0000-0002-7614-3345","observed_orcids":["https://orcid.org/0000-0002-7614-3345"]},"institutions":[{"id":"https://openalex.org/I110152177","display_name":"University of Akron","ror":"https://ror.org/02kyckx55","country_code":"US","type":"education","lineage":["https://openalex.org/I110152177"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Seungbum Lee","raw_affiliation_strings":["University of Akron, Memorial Hall Rm 119, Akron, OH, 44325-5103, USA","University of Akron, Akron, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Akron, Memorial Hall Rm 119, Akron, OH, 44325-5103, USA","institution_ids":["https://openalex.org/I110152177"]},{"raw_affiliation_string":"University of Akron, Akron, USA","institution_ids":["https://openalex.org/I110152177"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5084921635"],"corresponding_institution_ids":["https://openalex.org/I110152177"],"apc_list":{"value":3290,"currency":"USD","value_usd":3290},"apc_paid":null,"fwci":3.8006,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.93847207,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"7","issue":"1","first_page":"87","last_page":"96"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5497999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5497999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.17309999465942383,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.06840000301599503,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.7940000295639038},{"id":"https://openalex.org/keywords/religious-organizations","display_name":"religious organizations","score":0.847000002861023},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.6980000138282776},{"id":"https://openalex.org/keywords/unification-church","display_name":"Unification Church","score":0.7549999952316284},{"id":"https://openalex.org/keywords/nonprofit-competition","display_name":"nonprofit competition","score":0.8159999847412109},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5960000157356262}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.803547739982605},{"id":"https://openalex.org/C96146094","wikidata":"https://www.wikidata.org/wiki/Q609057","display_name":"Unification","level":2,"score":0.7316770553588867},{"id":"https://openalex.org/C2994117223","wikidata":"https://www.wikidata.org/wiki/Q1530022","display_name":"Religious organization","level":2,"score":0.6498353481292725},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6174402832984924},{"id":"https://openalex.org/C136815107","wikidata":"https://www.wikidata.org/wiki/Q154242","display_name":"Nothing","level":2,"score":0.5488097667694092},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4672560393810272},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4399263858795166},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.43202173709869385},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34041476249694824},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3275710344314575},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3081119656562805},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22295641899108887},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.1488509178161621},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.06698712706565857},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s12208-009-0043-8","doi":"https://doi.org/10.1007/s12208-009-0043-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12208-009-0043-8","pdf_url":null,"source":{"id":"https://openalex.org/S98232940","display_name":"International Review on Public and Nonprofit Marketing","issn_l":"1865-1984","issn":["1865-1984","1865-1992"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Review on Public and Nonprofit Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W129151365","https://openalex.org/W156091510","https://openalex.org/W426346457","https://openalex.org/W586295351","https://openalex.org/W586305886","https://openalex.org/W600404980","https://openalex.org/W1480407218","https://openalex.org/W1514459530","https://openalex.org/W1515113972","https://openalex.org/W1530487374","https://openalex.org/W1531245820","https://openalex.org/W1531935109","https://openalex.org/W1545284295","https://openalex.org/W1547284353","https://openalex.org/W1575645812","https://openalex.org/W1579153688","https://openalex.org/W1605414336","https://openalex.org/W1975124206","https://openalex.org/W1978274897","https://openalex.org/W1989942403","https://openalex.org/W1993761609","https://openalex.org/W1999416818","https://openalex.org/W2001979428","https://openalex.org/W2004716031","https://openalex.org/W2005876946","https://openalex.org/W2008897512","https://openalex.org/W2031728652","https://openalex.org/W2044477784","https://openalex.org/W2061847732","https://openalex.org/W2064982479","https://openalex.org/W2112482016","https://openalex.org/W2196056898","https://openalex.org/W2266639535","https://openalex.org/W2293637094","https://openalex.org/W2313171758","https://openalex.org/W2313211302","https://openalex.org/W2313696855","https://openalex.org/W2320672278","https://openalex.org/W2323779881","https://openalex.org/W2323976737","https://openalex.org/W2324692470","https://openalex.org/W2327603336","https://openalex.org/W2329090731","https://openalex.org/W2330531443","https://openalex.org/W2941535465","https://openalex.org/W2966120658","https://openalex.org/W3044483861","https://openalex.org/W4211262613","https://openalex.org/W4214601636","https://openalex.org/W4299354611"],"related_works":["https://openalex.org/W2126363325","https://openalex.org/W2023784351","https://openalex.org/W1584639326","https://openalex.org/W2171150631","https://openalex.org/W4375864785","https://openalex.org/W2356018472","https://openalex.org/W2038904656","https://openalex.org/W76207911","https://openalex.org/W2954629170","https://openalex.org/W2914209313"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}