{"id":"https://openalex.org/W2002248789","doi":"https://doi.org/10.1057/jors.1996.141","title":"Modelling Cooperative Advertising Decisions in Franchising","display_name":"Modelling Cooperative Advertising Decisions in Franchising","publication_year":1996,"publication_date":"1996-09-01","ids":{"openalex":"https://openalex.org/W2002248789","doi":"https://doi.org/10.1057/jors.1996.141","mag":"2002248789"},"language":"en","primary_location":{"id":"doi:10.1057/jors.1996.141","doi":"https://doi.org/10.1057/jors.1996.141","is_oa":false,"landing_page_url":"https://doi.org/10.1057/jors.1996.141","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036253669","display_name":"Rajiv P. Dant","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I111088046","display_name":"Boston University","ror":"https://ror.org/05qwgg493","country_code":"US","type":"education","lineage":["https://openalex.org/I111088046"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Rajiv P. Dant","raw_affiliation_strings":["Boston University USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Boston University USA","institution_ids":["https://openalex.org/I111088046"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109362088","display_name":"Paul D. Berger","orcid":"https://orcid.org/0000-0003-1204-2390","observed_orcids":["https://orcid.org/0000-0003-1204-2390"]},"institutions":[{"id":"https://openalex.org/I111088046","display_name":"Boston University","ror":"https://ror.org/05qwgg493","country_code":"US","type":"education","lineage":["https://openalex.org/I111088046"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Paul D. Berger","raw_affiliation_strings":["Boston University USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Boston University USA","institution_ids":["https://openalex.org/I111088046"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I111088046"],"apc_list":null,"apc_paid":null,"fwci":6.8071,"has_fulltext":false,"cited_by_count":185,"citation_normalized_percentile":{"value":0.96437423,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"47","issue":"9","first_page":"1120","last_page":"1136"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9028000235557556,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9028000235557556,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.09009999781847,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/franchising","display_name":"franchising","score":0.8989999890327454},{"id":"https://openalex.org/keywords/cooperative-advertising","display_name":"cooperative advertising","score":0.925000011920929},{"id":"https://openalex.org/keywords/vertical-cooperation","display_name":"vertical cooperation","score":0.7350000143051147},{"id":"https://openalex.org/keywords/normative-analysis","display_name":"normative analysis","score":0.7429999709129333},{"id":"https://openalex.org/keywords/stochastic-modeling","display_name":"stochastic modeling","score":0.6510000228881836},{"id":"https://openalex.org/keywords/deterministic-models","display_name":"deterministic models","score":0.6230000257492065}],"concepts":[{"id":"https://openalex.org/C22171661","wikidata":"https://www.wikidata.org/wiki/Q1074380","display_name":"Stochastic game","level":2,"score":0.6151991486549377},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.592654824256897},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.5701212286949158},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5649288892745972},{"id":"https://openalex.org/C2778440429","wikidata":"https://www.wikidata.org/wiki/Q171947","display_name":"Franchise","level":2,"score":0.5451734066009521},{"id":"https://openalex.org/C137549413","wikidata":"https://www.wikidata.org/wiki/Q7053127","display_name":"Normative model of decision-making","level":3,"score":0.518291175365448},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4667541980743408},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4495290517807007},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4421784579753876},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4066585600376129},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3711673617362976},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3446090817451477},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1057/jors.1996.141","doi":"https://doi.org/10.1057/jors.1996.141","is_oa":false,"landing_page_url":"https://doi.org/10.1057/jors.1996.141","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","score":0.44999998807907104,"id":"https://metadata.un.org/sdg/17"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W37913946","https://openalex.org/W51488276","https://openalex.org/W563510854","https://openalex.org/W1505559603","https://openalex.org/W1562891728","https://openalex.org/W1987016659","https://openalex.org/W1992491202","https://openalex.org/W1994765005","https://openalex.org/W2000433729","https://openalex.org/W2007413532","https://openalex.org/W2016594071","https://openalex.org/W2044746402","https://openalex.org/W2047181303","https://openalex.org/W2048096078","https://openalex.org/W2049812685","https://openalex.org/W2126587801","https://openalex.org/W2317921731"],"related_works":["https://openalex.org/W2000192503","https://openalex.org/W2079218138","https://openalex.org/W2049812685","https://openalex.org/W2079280267","https://openalex.org/W29013945","https://openalex.org/W4231856359","https://openalex.org/W1987430526","https://openalex.org/W2155929130","https://openalex.org/W1999899017","https://openalex.org/W2066694905"],"abstract_inverted_index":{"Advertising":[0],"fee":[1],"decisions":[2,48],"in":[3,53,58],"franchise":[4],"systems":[5],"are":[6,102,131],"a":[7,34,50,54],"frequent":[8],"source":[9],"of":[10,23,68,100,112,115],"conflict":[11],"between":[12],"franchisors":[13],"and":[14,41,70,89,104,109],"franchisees.":[15],"Such":[16],"disagreements":[17],"persist":[18],"because":[19],"the":[20,83,87,116],"win-win":[21],"potential":[22],"vertical":[24,45],"cooperative":[25,46,66],"advertising":[26,47,72],"is":[27],"not":[28],"well":[29],"appreciated.":[30],"Our":[31],"paper":[32],"introduces":[33],"formal":[35],"normative":[36],"approach":[37],"for":[38,78],"analyzing,":[39],"understanding":[40],"subsequently":[42],"making":[43],"these":[44],"within":[49],"franchising":[51],"context":[52],"manner":[55],"that":[56,65],"results":[57],"optimal":[59],"system-wide":[60],"returns.":[61],"The":[62],"model":[63,127],"demonstrates":[64],"determination":[67],"franchisor's":[69],"franchisee's":[71],"contributions":[73],"may":[74],"yield":[75],"superior":[76],"payoffs":[77],"both":[79],"exchange":[80],"partners":[81],"than":[82],"total":[84],"payoff":[85],"if":[86],"franchisor":[88],"franchisee":[90],"seek":[91],"to":[92,120],"optimize":[93],"their":[94],"individual":[95],"objective":[96],"functions.":[97],"Three":[98],"types":[99],"models":[101],"developed":[103],"evaluated":[105],"(i.e.":[106],"deterministic,":[107],"stochastic":[108],"under":[110,124],"conditions":[111],"differing":[113],"perceptions":[114],"sales":[117],"response":[118],"functions":[119],"advertising).":[121],"Conclusions":[122],"hold":[123],"all":[125],"three":[126],"variants.":[128],"Industry":[129],"implications":[130],"also":[132],"presented.":[133]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":11},{"year":2017,"cited_by_count":13},{"year":2016,"cited_by_count":11},{"year":2015,"cited_by_count":11},{"year":2014,"cited_by_count":13},{"year":2013,"cited_by_count":14},{"year":2012,"cited_by_count":12}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}