{"id":"https://openalex.org/W2000784581","doi":"https://doi.org/10.1016/j.jbusres.2012.02.010","title":"Overcoming institutional distance: Expansion to base-of-the-pyramid markets","display_name":"Overcoming institutional distance: Expansion to base-of-the-pyramid markets","publication_year":2012,"publication_date":"2012-02-24","ids":{"openalex":"https://openalex.org/W2000784581","doi":"https://doi.org/10.1016/j.jbusres.2012.02.010","mag":"2000784581"},"language":"en","primary_location":{"id":"doi:10.1016/j.jbusres.2012.02.010","doi":"https://doi.org/10.1016/j.jbusres.2012.02.010","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2012.02.010","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039271315","display_name":"Sofie Van Den Waeyenberg","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I13469542","display_name":"Vrije Universiteit Brussel","ror":"https://ror.org/006e5kg04","country_code":"BE","type":"education","lineage":["https://openalex.org/I13469542"]}],"countries":["BE"],"is_corresponding":true,"raw_author_name":"Sofie Van den waeyenberg","raw_affiliation_strings":["Vrije Universiteit Brussel, Department of Applied Economics, Pleinlaan 2, 1050 Brussels, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vrije Universiteit Brussel, Department of Applied Economics, Pleinlaan 2, 1050 Brussels, Belgium","institution_ids":["https://openalex.org/I13469542"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029841659","display_name":"Luc Hens","orcid":"https://orcid.org/0000-0003-4881-9317","observed_orcids":["https://orcid.org/0000-0003-4881-9317"]},"institutions":[{"id":"https://openalex.org/I13469542","display_name":"Vrije Universiteit Brussel","ror":"https://ror.org/006e5kg04","country_code":"BE","type":"education","lineage":["https://openalex.org/I13469542"]},{"id":"https://openalex.org/I4402554012","display_name":"Brussels School of Governance - Vesalius College","ror":"https://ror.org/025qq8j12","country_code":"BE","type":"education","lineage":["https://openalex.org/I13469542","https://openalex.org/I4402554012","https://openalex.org/I4405282759"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Luc Hens","raw_affiliation_strings":["Vesalius College, Belgium","Vrije Universiteit Brussel, Department of Applied Economics, Pleinlaan 2, 1050 Brussels, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vesalius College, Belgium","institution_ids":["https://openalex.org/I4402554012"]},{"raw_affiliation_string":"Vrije Universiteit Brussel, Department of Applied Economics, Pleinlaan 2, 1050 Brussels, Belgium","institution_ids":["https://openalex.org/I13469542"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5039271315"],"corresponding_institution_ids":["https://openalex.org/I13469542"],"apc_list":{"value":4440,"currency":"USD","value_usd":4440},"apc_paid":null,"fwci":11.0501,"has_fulltext":false,"cited_by_count":66,"citation_normalized_percentile":{"value":0.97921914,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"65","issue":"12","first_page":"1692","last_page":"1699"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.5590999722480774,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.5590999722480774,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.43140000104904175,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.008999999612569809,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/institutional-distance","display_name":"institutional distance","score":0.8220000267028809},{"id":"https://openalex.org/keywords/base-of-the-pyramid-markets","display_name":"base of the pyramid markets","score":0.996999979019165},{"id":"https://openalex.org/keywords/capability-building","display_name":"capability development","score":0.6669999957084656},{"id":"https://openalex.org/keywords/philips-lighting","display_name":"Philips Lighting","score":0.9440000057220459},{"id":"https://openalex.org/keywords/market-heterogeneity","display_name":"market heterogeneity","score":0.7049999833106995},{"id":"https://openalex.org/keywords/local-partnerships","display_name":"local partnerships","score":0.5960000157356262},{"id":"https://openalex.org/keywords/organizational-structure","display_name":"organizational structure","score":0.7559999823570251},{"id":"https://openalex.org/keywords/knowledge-sharing","display_name":"knowledge sharing","score":0.968999981880188},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.4699999988079071},{"id":"https://openalex.org/keywords/distribution","display_name":"distribution","score":0.8029999732971191}],"concepts":[{"id":"https://openalex.org/C142575187","wikidata":"https://www.wikidata.org/wiki/Q3358290","display_name":"Pyramid (geometry)","level":2,"score":0.85011887550354},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.6205843687057495},{"id":"https://openalex.org/C97509610","wikidata":"https://www.wikidata.org/wiki/Q3141064","display_name":"Internationalization","level":2,"score":0.6030993461608887},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5828803777694702},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5807282328605652},{"id":"https://openalex.org/C61272859","wikidata":"https://www.wikidata.org/wiki/Q7834031","display_name":"Transferability","level":3,"score":0.5567236542701721},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4846654236316681},{"id":"https://openalex.org/C4554734","wikidata":"https://www.wikidata.org/wiki/Q593744","display_name":"Knowledge base","level":2,"score":0.47996068000793457},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.46381446719169617},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3846302032470703},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24217116832733154},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22139671444892883},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.1807764172554016},{"id":"https://openalex.org/C2776943663","wikidata":"https://www.wikidata.org/wiki/Q165687","display_name":"Human capital","level":2,"score":0.16434910893440247},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.10433483123779297},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1016/j.jbusres.2012.02.010","doi":"https://doi.org/10.1016/j.jbusres.2012.02.010","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2012.02.010","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:jbrese:v:65:y:2012:i:12:p:1692-1699","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0148296312000422","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:vubissmart:VUBISSMART:2000:69580","doi":null,"is_oa":false,"landing_page_url":"https://biblio.vub.ac.be/vubir/overcoming-institutional-distance-expansion-to-baseofthepyramid-markets(afe5191f-a119-48e7-93f8-b9c96209871b).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306402573","display_name":"VUBIR (Vrije Universiteit Brussel)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I13469542","host_organization_name":"Vrije Universiteit Brussel","host_organization_lineage":["https://openalex.org/I13469542"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8970999717712402,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"},{"score":0.75,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"sustainable_development_goals_aurora":[{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321730","display_name":"Fonds Wetenschappelijk Onderzoek","ror":"https://ror.org/03qtxy027"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W24310794","https://openalex.org/W36383028","https://openalex.org/W170477796","https://openalex.org/W178714829","https://openalex.org/W603601739","https://openalex.org/W1486518667","https://openalex.org/W1506150625","https://openalex.org/W1538381157","https://openalex.org/W1555263238","https://openalex.org/W1555315399","https://openalex.org/W1586144370","https://openalex.org/W1967210901","https://openalex.org/W1972444434","https://openalex.org/W2022962073","https://openalex.org/W2035686844","https://openalex.org/W2055056256","https://openalex.org/W2063301493","https://openalex.org/W2070349754","https://openalex.org/W2103772864","https://openalex.org/W2129996389","https://openalex.org/W2132724845","https://openalex.org/W2141951329","https://openalex.org/W2143194834","https://openalex.org/W2147155667","https://openalex.org/W2150137766","https://openalex.org/W2178462359","https://openalex.org/W2274382433","https://openalex.org/W2327854817","https://openalex.org/W2346705033","https://openalex.org/W2492390142","https://openalex.org/W2494092739","https://openalex.org/W2606939863","https://openalex.org/W3121396052","https://openalex.org/W4252458873","https://openalex.org/W4253239325","https://openalex.org/W4285719527","https://openalex.org/W4398447095","https://openalex.org/W6633350617","https://openalex.org/W6664142511","https://openalex.org/W6705064092","https://openalex.org/W6723522638"],"related_works":["https://openalex.org/W2213682277","https://openalex.org/W1992776534","https://openalex.org/W3172344430","https://openalex.org/W2058916819","https://openalex.org/W902837247","https://openalex.org/W35324271","https://openalex.org/W1978008732","https://openalex.org/W2152957274","https://openalex.org/W2183166891","https://openalex.org/W2496847731"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":12},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-22T18:32:59.640997","created_date":"2016-06-24T00:00:00"}