{"id":"https://openalex.org/W2000752890","doi":"https://doi.org/10.1016/j.intmar.2011.06.002","title":"\u201cThe (Real) World is not Enough:\u201d Motivational Drivers and User Behavior in Virtual Worlds","display_name":"\u201cThe (Real) World is not Enough:\u201d Motivational Drivers and User Behavior in Virtual Worlds","publication_year":2011,"publication_date":"2011-08-29","ids":{"openalex":"https://openalex.org/W2000752890","doi":"https://doi.org/10.1016/j.intmar.2011.06.002","mag":"2000752890"},"language":"en","primary_location":{"id":"doi:10.1016/j.intmar.2011.06.002","doi":"https://doi.org/10.1016/j.intmar.2011.06.002","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.intmar.2011.06.002","pdf_url":null,"source":{"id":"https://openalex.org/S92709572","display_name":"Journal of Interactive Marketing","issn_l":"1094-9968","issn":["1094-9968","1520-6653"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046484081","display_name":"Maik Eisenbei\u00df","orcid":"https://orcid.org/0000-0002-0859-3512","observed_orcids":["https://orcid.org/0000-0002-0859-3512"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Maik Eisenbeiss","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015281680","display_name":"Boris Blechschmidt","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Boris Blechschmidt","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112783920","display_name":"Klaus Backhaus","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Klaus Backhaus","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5034345512","display_name":"Philipp Alexander Freund","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Philipp Alexander Freund","raw_affiliation_strings":["Professur f\u00fcr Differentielle Psychologie und Psychologische Diagnostik"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professur f\u00fcr Differentielle Psychologie und Psychologische Diagnostik","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5046484081"],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":32.1118,"has_fulltext":false,"cited_by_count":108,"citation_normalized_percentile":{"value":0.99569303,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"26","issue":"1","first_page":"4","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.8604000210762024,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.8604000210762024,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.07779999822378159,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.03060000017285347,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-worlds","display_name":"virtual worlds","score":1.0},{"id":"https://openalex.org/keywords/user-motivation","display_name":"user motivation","score":0.7139999866485596},{"id":"https://openalex.org/keywords/participation-behavior","display_name":"participation behavior","score":0.9279999732971191},{"id":"https://openalex.org/keywords/social-influence-model","display_name":"social influence model","score":0.8799999952316284},{"id":"https://openalex.org/keywords/socializing","display_name":"socializing","score":0.6729999780654907},{"id":"https://openalex.org/keywords/creativity","display_name":"creativity","score":0.9879999756813049},{"id":"https://openalex.org/keywords/escape","display_name":"escape","score":0.8069999814033508},{"id":"https://openalex.org/keywords/user-heterogeneity","display_name":"user heterogeneity","score":0.8320000171661377},{"id":"https://openalex.org/keywords/use-intensity","display_name":"usage intensity","score":0.7979999780654907},{"id":"https://openalex.org/keywords/spending-patterns","display_name":"spending behavior","score":0.9459999799728394}],"concepts":[{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.6580504179000854},{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.6297454833984375},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6268451809883118},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4758020341396332},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3926031291484833},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.376827597618103},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26432520151138306},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.22586220502853394},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.138838529586792},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.09737646579742432},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0871022641658783},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1016/j.intmar.2011.06.002","doi":"https://doi.org/10.1016/j.intmar.2011.06.002","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.intmar.2011.06.002","pdf_url":null,"source":{"id":"https://openalex.org/S92709572","display_name":"Journal of Interactive Marketing","issn_l":"1094-9968","issn":["1094-9968","1520-6653"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:joinma:v:26:y:2012:i:1:p:4-20","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S1094996811000508","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:pure.leuphana.de:openaire_cris_publications/a5a80aab-1f12-4ef7-816e-500014577471","doi":null,"is_oa":false,"landing_page_url":"http://fis.leuphana.de/de/publications/the-real-world-is-not-enough-motivational-drivers-and-user-behavior-in-virtual-worlds(a5a80aab-1f12-4ef7-816e-500014577471).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306400489","display_name":"Multilingual Matters (Channel View Publications)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Eisenbeiss, M, Blechschmidt, B, Backhaus, K & Freund, P A 2012, '\"The (real) world is not enough:\" Motivational drivers and user behavior in virtual worlds', Journal of Interactive Marketing, vol. 26, no. 1, pp. 4-20. https://doi.org/10.1016/j.intmar.2011.06.002","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":125,"referenced_works":["https://openalex.org/W6711707","https://openalex.org/W203695064","https://openalex.org/W597455586","https://openalex.org/W602184375","https://openalex.org/W630727849","https://openalex.org/W1483679835","https://openalex.org/W1485641469","https://openalex.org/W1489699437","https://openalex.org/W1511827303","https://openalex.org/W1518335884","https://openalex.org/W1539648202","https://openalex.org/W1540483997","https://openalex.org/W1541719647","https://openalex.org/W1580338888","https://openalex.org/W1616693626","https://openalex.org/W1622968268","https://openalex.org/W1791587663","https://openalex.org/W1799750435","https://openalex.org/W1963527413","https://openalex.org/W1965547714","https://openalex.org/W1974907311","https://openalex.org/W1977880816","https://openalex.org/W1980085292","https://openalex.org/W1985321835","https://openalex.org/W1987450023","https://openalex.org/W1988205006","https://openalex.org/W1989362746","https://openalex.org/W1990703528","https://openalex.org/W1994373531","https://openalex.org/W1995561053","https://openalex.org/W2003763401","https://openalex.org/W2004255104","https://openalex.org/W2009474431","https://openalex.org/W2011744324","https://openalex.org/W2013332262","https://openalex.org/W2015163015","https://openalex.org/W2017897883","https://openalex.org/W2020559865","https://openalex.org/W2024990688","https://openalex.org/W2033106155","https://openalex.org/W2037883762","https://openalex.org/W2040148252","https://openalex.org/W2040780635","https://openalex.org/W2041967743","https://openalex.org/W2044950274","https://openalex.org/W2045761344","https://openalex.org/W2049281067","https://openalex.org/W2055044126","https://openalex.org/W2056966949","https://openalex.org/W2057737749","https://openalex.org/W2066816848","https://openalex.org/W2068127360","https://openalex.org/W2068915985","https://openalex.org/W2069585723","https://openalex.org/W2071141511","https://openalex.org/W2072262144","https://openalex.org/W2076764417","https://openalex.org/W2077952013","https://openalex.org/W2078600182","https://openalex.org/W2080732127","https://openalex.org/W2081155210","https://openalex.org/W2081762885","https://openalex.org/W2083389453","https://openalex.org/W2084223473","https://openalex.org/W2084957023","https://openalex.org/W2089162151","https://openalex.org/W2094694112","https://openalex.org/W2094768102","https://openalex.org/W2097174428","https://openalex.org/W2098505100","https://openalex.org/W2098621558","https://openalex.org/W2098768504","https://openalex.org/W2099697766","https://openalex.org/W2101916494","https://openalex.org/W2103952433","https://openalex.org/W2104570897","https://openalex.org/W2106096361","https://openalex.org/W2108873129","https://openalex.org/W2114007117","https://openalex.org/W2118363134","https://openalex.org/W2122225159","https://openalex.org/W2123454140","https://openalex.org/W2123700829","https://openalex.org/W2130253300","https://openalex.org/W2132559268","https://openalex.org/W2134661145","https://openalex.org/W2137222547","https://openalex.org/W2138189240","https://openalex.org/W2139944515","https://openalex.org/W2140272307","https://openalex.org/W2143318268","https://openalex.org/W2145507836","https://openalex.org/W2149608872","https://openalex.org/W2150376909","https://openalex.org/W2153991478","https://openalex.org/W2155525103","https://openalex.org/W2156688199","https://openalex.org/W2157543468","https://openalex.org/W2159289164","https://openalex.org/W2159516798","https://openalex.org/W2161783275","https://openalex.org/W2166838101","https://openalex.org/W2167070134","https://openalex.org/W2168415553","https://openalex.org/W2169240853","https://openalex.org/W2171460817","https://openalex.org/W2301615048","https://openalex.org/W2314670649","https://openalex.org/W2323132578","https://openalex.org/W2416712761","https://openalex.org/W2489895582","https://openalex.org/W2504777691","https://openalex.org/W2608560640","https://openalex.org/W3012479489","https://openalex.org/W3015634246","https://openalex.org/W3021353408","https://openalex.org/W3122508723","https://openalex.org/W3124620852","https://openalex.org/W4211068185","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4243904742","https://openalex.org/W4247759841","https://openalex.org/W4285719527","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W1993352770","https://openalex.org/W2096802587","https://openalex.org/W1494011614","https://openalex.org/W2010976296","https://openalex.org/W1489545404","https://openalex.org/W2980707315","https://openalex.org/W2001212403","https://openalex.org/W1535584257","https://openalex.org/W2076042687","https://openalex.org/W1541590199"],"abstract_inverted_index":{"Virtual":[0],"worlds":[1],"(VWs)":[2],"have":[3,130],"become":[4],"increasingly":[5],"prominent":[6],"during":[7],"the":[8,58],"past":[9],"decade,":[10],"populated":[11],"by":[12,60,102],"individual":[13,89],"users":[14],"and":[15,42,75,85,107,137],"more":[16],"recently,":[17],"even":[18],"\u201creal":[19],"world\u201d":[20],"firms.":[21],"To":[22],"effectively":[23],"use":[24,40],"a":[25,30,62,71,103],"VW":[26,81,135],"for":[27,33,92,133],"business":[28,140],"purposes,":[29],"relevant":[31],"question":[32],"those":[34],"firms":[35],"pertains":[36],"to":[37,66],"why":[38],"people":[39],"VWs":[41],"which":[43],"motivational":[44,78,105],"drivers":[45,79],"might":[46],"influence":[47,64],"their":[48,119],"participation":[49,68],"behavior.":[50],"This":[51],"study":[52],"offers":[53],"an":[54],"early":[55],"analysis":[56],"of":[57,80],"topic":[59],"extending":[61],"social":[63],"model":[65],"explain":[67],"behavior":[69],"in":[70,118,141],"new,":[72],"marketing-relevant":[73],"context":[74],"identify":[76],"specific":[77],"participation.":[82],"Socializing,":[83],"creativity,":[84],"escape":[86],"emerge":[87],"as":[88],"drivers.":[90],"Accounting":[91],"user":[93],"heterogeneity":[94],"also":[95],"reveals":[96],"four":[97],"latent":[98],"segments,":[99],"each":[100],"characterized":[101],"distinct":[104],"driver,":[106],"one":[108],"segment":[109],"that":[110],"reflects":[111],"mixed":[112],"motives.":[113],"The":[114],"segments":[115],"differ":[116],"substantially":[117],"descriptive":[120],"characteristics":[121],"(e.g.,":[122],"usage":[123],"intensity,":[124],"overall":[125],"spending":[126],"behavior).":[127],"These":[128],"results":[129],"significant":[131],"implications":[132],"research,":[134],"operators,":[136],"companies":[138],"doing":[139],"VWs.":[142]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":11},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":10},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":13},{"year":2013,"cited_by_count":13},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}