{"id":"https://openalex.org/W2000733147","doi":"https://doi.org/10.1177/027614679501500105","title":"Peddling the Bicycle in the 1890s: Mass Marketing Shifts into High Gear","display_name":"Peddling the Bicycle in the 1890s: Mass Marketing Shifts into High Gear","publication_year":1995,"publication_date":"1995-03-01","ids":{"openalex":"https://openalex.org/W2000733147","doi":"https://doi.org/10.1177/027614679501500105","mag":"2000733147"},"language":"en","primary_location":{"id":"doi:10.1177/027614679501500105","doi":"https://doi.org/10.1177/027614679501500105","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027614679501500105","pdf_url":null,"source":{"id":"https://openalex.org/S35298862","display_name":"Journal of Macromarketing","issn_l":"0276-1467","issn":["0276-1467","1552-6534"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Macromarketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060901938","display_name":"Ross D. Petty","orcid":"https://orcid.org/0000-0001-9323-4743","observed_orcids":["https://orcid.org/0000-0001-9323-4743"]},"institutions":[{"id":"https://openalex.org/I96062909","display_name":"Babson College","ror":"https://ror.org/01f0syq13","country_code":"US","type":"education","lineage":["https://openalex.org/I96062909"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Ross D. Petty","raw_affiliation_strings":["Division of Accounting and Law at Babson College in Babson Park, Massachusetts"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Division of Accounting and Law at Babson College in Babson Park, Massachusetts","institution_ids":["https://openalex.org/I96062909"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5060901938"],"corresponding_institution_ids":["https://openalex.org/I96062909"],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.2734932,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"15","issue":"1","first_page":"32","last_page":"46"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.9038000106811523,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.9038000106811523,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.09229999780654907,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bicycle-industry","display_name":"bicycle industry","score":0.9760000109672546},{"id":"https://openalex.org/keywords/mass-marketing","display_name":"mass marketing","score":0.9409999847412109},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.47200000286102295},{"id":"https://openalex.org/keywords/advertising-research","display_name":"advertising research","score":0.550000011920929},{"id":"https://openalex.org/keywords/promotion-practices","display_name":"promotion methods","score":0.5450000166893005},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.6539999842643738},{"id":"https://openalex.org/keywords/trade-fairs","display_name":"trade fairs","score":0.6169999837875366},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9580000042915344},{"id":"https://openalex.org/keywords/1890","display_name":"1890s","score":0.777999997138977}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7021695971488953},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5388014316558838},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.533804714679718},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.47084876894950867}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/027614679501500105","doi":"https://doi.org/10.1177/027614679501500105","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027614679501500105","pdf_url":null,"source":{"id":"https://openalex.org/S35298862","display_name":"Journal of Macromarketing","issn_l":"0276-1467","issn":["0276-1467","1552-6534"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Macromarketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5299999713897705,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W586485312","https://openalex.org/W612137387","https://openalex.org/W628370869","https://openalex.org/W629176875","https://openalex.org/W1485827470","https://openalex.org/W1524828372","https://openalex.org/W1540925501","https://openalex.org/W1547637718","https://openalex.org/W1551664866","https://openalex.org/W1978583215","https://openalex.org/W1992075880","https://openalex.org/W2048439333","https://openalex.org/W2056502046","https://openalex.org/W2057325840","https://openalex.org/W2117946514","https://openalex.org/W2317758873","https://openalex.org/W2322227595","https://openalex.org/W2328023625","https://openalex.org/W2331397685","https://openalex.org/W2334517783","https://openalex.org/W2569866635","https://openalex.org/W2912622586","https://openalex.org/W4231441006","https://openalex.org/W4243778803","https://openalex.org/W4248792241","https://openalex.org/W4299998335","https://openalex.org/W4301973101","https://openalex.org/W4319589138"],"related_works":["https://openalex.org/W3094767238","https://openalex.org/W3195192462","https://openalex.org/W3095619052","https://openalex.org/W4251751487","https://openalex.org/W4307745893","https://openalex.org/W310401205","https://openalex.org/W7097074809","https://openalex.org/W2463023712","https://openalex.org/W2763010383","https://openalex.org/W600113065"],"abstract_inverted_index":{"While":[0],"the":[1,14,35,76,85,88],"bicycle":[2,33,86],"industry":[3,60],"has":[4,18],"been":[5,20,98],"recognized":[6,22],"for":[7,23],"its":[8,30],"contribution":[9],"to":[10,28,50,100],"mass":[11,25],"production":[12],"in":[13,45],"late":[15,89],"1800s,":[16],"it":[17],"not":[19],"generally":[21],"developing":[24,40,47],"marketing":[26],"techniques":[27,49,95],"sell":[29],"products.":[31],"The":[32,59],"advanced":[34],"practice":[36],"of":[37,87,102],"advertising":[38],"by":[39],"competitive":[41],"content,":[42],"using":[43,93],"images":[44],"posters,":[46],"research":[48],"determine":[51],"effectiveness,":[52],"and":[53,70,79],"supporting":[54],"a":[55],"new":[56,63],"media,":[57],"magazines.":[58],"also":[61],"developed":[62],"promotional":[64],"techniques,":[65],"including":[66],"sponsoring":[67],"racing":[68],"teams":[69],"obtaining":[71],"celebrity":[72],"endorsements.":[73],"It":[74],"perfected":[75],"trade":[77],"show":[78],"annual":[80],"model":[81],"changes.":[82],"Most":[83],"significantly,":[84],"1800s":[90],"was":[91],"marketed":[92],"segmentation":[94],"that":[96],"have":[97],"thought":[99],"be":[101],"more":[103],"recent":[104],"origin.":[105]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
