{"id":"https://openalex.org/W2000715399","doi":"https://doi.org/10.1108/09590551211239846","title":"How store brands build retailer brand image","display_name":"How store brands build retailer brand image","publication_year":2012,"publication_date":"2012-06-01","ids":{"openalex":"https://openalex.org/W2000715399","doi":"https://doi.org/10.1108/09590551211239846","mag":"2000715399"},"language":"en","primary_location":{"id":"doi:10.1108/09590551211239846","doi":"https://doi.org/10.1108/09590551211239846","is_oa":false,"landing_page_url":"https://doi.org/10.1108/09590551211239846","pdf_url":null,"source":{"id":"https://openalex.org/S65353606","display_name":"International Journal of Retail & Distribution Management","issn_l":"0959-0552","issn":["0959-0552","1758-6690"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Retail & Distribution Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hal.science/hal-01803720","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052771236","display_name":"Florence Kr\u00e9mer","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I15057530","display_name":"Universit\u00e9 de Bordeaux","ror":"https://ror.org/057qpr032","country_code":"FR","type":"education","lineage":["https://openalex.org/I15057530"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Florence Kremer","raw_affiliation_strings":["University of Bordeaux, Bordeaux, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bordeaux, Bordeaux, France","institution_ids":["https://openalex.org/I15057530"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025516964","display_name":"Catherine Viot","orcid":"https://orcid.org/0000-0002-4022-4952","observed_orcids":["https://orcid.org/0000-0002-4022-4952"]},"institutions":[{"id":"https://openalex.org/I15057530","display_name":"Universit\u00e9 de Bordeaux","ror":"https://ror.org/057qpr032","country_code":"FR","type":"education","lineage":["https://openalex.org/I15057530"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Catherine Viot","raw_affiliation_strings":["University of Bordeaux \u2013 IAE, Bordeaux, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bordeaux \u2013 IAE, Bordeaux, France","institution_ids":["https://openalex.org/I15057530"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I15057530"],"apc_list":null,"apc_paid":null,"fwci":17.3079,"has_fulltext":false,"cited_by_count":104,"citation_normalized_percentile":{"value":0.98571007,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"40","issue":"7","first_page":"528","last_page":"543"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8192999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8192999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.12729999423027039,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.04899999871850014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.9959999918937683},{"id":"https://openalex.org/keywords/image-transmission","display_name":"image transmission","score":0.8569999933242798},{"id":"https://openalex.org/keywords/retail-branding","display_name":"retail branding","score":0.8050000071525574},{"id":"https://openalex.org/keywords/price-image","display_name":"price image","score":0.7440000176429749},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.890999972820282},{"id":"https://openalex.org/keywords/brand-differentiation","display_name":"brand differentiation","score":0.5659999847412109}],"concepts":[{"id":"https://openalex.org/C2779465856","wikidata":"https://www.wikidata.org/wiki/Q722080","display_name":"Store brand","level":2,"score":0.7784038186073303},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7387129068374634},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6950733065605164},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.662837564945221},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6036742329597473},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6004725694656372},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5673219561576843},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.5289942026138306},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.511590301990509},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.47215795516967773},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4688374102115631},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4613623023033142},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4528624713420868},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4361325204372406},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2576218843460083},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14059022068977356},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06905531883239746},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1108/09590551211239846","doi":"https://doi.org/10.1108/09590551211239846","is_oa":false,"landing_page_url":"https://doi.org/10.1108/09590551211239846","pdf_url":null,"source":{"id":"https://openalex.org/S65353606","display_name":"International Journal of Retail & Distribution Management","issn_l":"0959-0552","issn":["0959-0552","1758-6690"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Retail & Distribution Management","raw_type":"journal-article"},{"id":"mag:2922430424","doi":null,"is_oa":false,"landing_page_url":"https://ideas.repec.org/p/hal/journl/hal-01803720.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RePEc: Research Papers in Economics","raw_type":null},{"id":"pmh:oai:HAL:hal-01803720v1","doi":null,"is_oa":true,"landing_page_url":"https://hal.science/hal-01803720","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Retail and Distribution Management, 2012, 40 (7), pp.528-543. ⟨10.1108/09590551211239846⟩","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:RePEc:hal:journl:hal-01803720","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-01803720v1/document","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"}],"best_oa_location":{"id":"pmh:oai:HAL:hal-01803720v1","doi":null,"is_oa":true,"landing_page_url":"https://hal.science/hal-01803720","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Retail and Distribution Management, 2012, 40 (7), pp.528-543. ⟨10.1108/09590551211239846⟩","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W606151069","https://openalex.org/W1482633194","https://openalex.org/W1564211670","https://openalex.org/W1564778155","https://openalex.org/W1964799579","https://openalex.org/W1973343172","https://openalex.org/W1974794413","https://openalex.org/W1978396872","https://openalex.org/W1979349344","https://openalex.org/W1983279047","https://openalex.org/W1983440205","https://openalex.org/W1991218014","https://openalex.org/W1996743441","https://openalex.org/W2014307752","https://openalex.org/W2021680792","https://openalex.org/W2045219575","https://openalex.org/W2046200612","https://openalex.org/W2060287326","https://openalex.org/W2061538235","https://openalex.org/W2063169022","https://openalex.org/W2064827527","https://openalex.org/W2079877241","https://openalex.org/W2085139039","https://openalex.org/W2097880494","https://openalex.org/W2115026942","https://openalex.org/W2119768429","https://openalex.org/W2124096062","https://openalex.org/W2132240815","https://openalex.org/W2191673945","https://openalex.org/W2292885896","https://openalex.org/W2331705624","https://openalex.org/W2411762383","https://openalex.org/W2507639229","https://openalex.org/W3137148617","https://openalex.org/W3161922309","https://openalex.org/W4235678817","https://openalex.org/W4241405023"],"related_works":["https://openalex.org/W2145529788","https://openalex.org/W1978396872","https://openalex.org/W2587316444","https://openalex.org/W2013543183","https://openalex.org/W3179794307","https://openalex.org/W1547773714","https://openalex.org/W2241156199","https://openalex.org/W2046200612","https://openalex.org/W2605256114","https://openalex.org/W1974794413"],"abstract_inverted_index":{"Purpose":[0],"The":[1,93,117,132,164,238],"purpose":[2],"of":[3,44,59,67,81,84,120,147,250,265],"this":[4,33],"research":[5],"is":[6,124,206],"to":[7,38,51,63,90,127,192,223,262],"highlight":[8],"the":[9,28,35,42,48,52,65,77,114,121,128,141,224,228,232,248,251,263,266],"role":[10],"store":[11,25,49,68,107,122,138,169,174,187,203,229,233,242],"brands":[12,26,108,139,153,170,230,243],"can":[13,179],"play":[14],"in":[15,76,98,145,185,190,258],"retail":[16],"branding.":[17],"Does":[18],"an":[19],"image":[20,45,70,74,119,144,205],"transfer":[21,46],"take":[22],"place":[23],"between":[24,161],"and":[27,40,71,231],"retailer":[29,53,72,115,129,142,213,252,267],"brand?":[30],"To":[31],"address":[32],"issue,":[34],"authors":[36],"propose":[37],"identify":[39],"test":[41],"dimensions":[43],"from":[47,195,247],"brand":[50,69,73,123,143,188,214],"brand.":[54],"Design/methodology/approach":[55],"A":[56,79],"qualitative":[57],"study":[58],"138":[60],"consumers":[61],"helped":[62],"complete":[64],"attributes":[66],"identified":[75],"literature.":[78],"total":[80],"322":[82],"customers":[83,135],"three":[85],"major":[86],"French":[87],"retailers":[88],"responded":[89],"a":[91,99,110,157,181,259],"questionnaire.":[92],"data":[94],"collected":[95],"were":[96],"tested":[97],"structural":[100],"equation":[101],"model.":[102],"Findings":[103],"Results":[104],"indicate":[105,240],"that":[106,134,201,241],"have":[109],"positive":[111],"impact":[112],"on":[113,167],"image.":[116,131,215,236,268],"price":[118,130,235],"positively":[125],"related":[126],"values":[133,225],"associated":[136],"with":[137,210],"improve":[140],"terms":[146],"its":[148],"values.":[149],"Research":[150],"limitations/implications":[151],"Store":[152],"are":[154],"considered":[155],"as":[156,208],"whole,":[158],"without":[159],"distinction":[160],"product":[162],"categories.":[163],"paper":[165],"focuses":[166],"standard":[168],"only,":[171],"excluding":[172],"\u201cpremium\u201d":[173],"brands.":[175],"Practical":[176],"implications":[177],"Retailers":[178],"find":[180],"rationale":[182],"for":[183],"investing":[184],"their":[186,196,202,211],"range":[189],"order":[191],"differentiate":[193],"themselves":[194],"competitors.":[197],"Managers":[198],"should":[199,220],"ensure":[200],"brands'":[204,234],"seen":[207],"congruent":[209],"own":[212],"In":[216],"particular,":[217],"more":[218],"attention":[219],"be":[221],"paid":[222],"reflected":[226],"by":[227],"Originality/value":[237],"results":[239],"not":[244],"only":[245],"benefit":[246],"strength":[249],"brand,":[253],"but":[254],"they":[255],"also":[256],"contribute,":[257],"reciprocal":[260],"way,":[261],"improvement":[264]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":12},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":10},{"year":2017,"cited_by_count":12},{"year":2016,"cited_by_count":7},{"year":2015,"cited_by_count":10},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":4}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}