{"id":"https://openalex.org/W2000596841","doi":"https://doi.org/10.1016/s1138-5758(10)70008-6","title":"Las asociaciones de la imagen como determinantes de la satisfacci\u00f3n en el sector bancario espa\u00f1ol","display_name":"Las asociaciones de la imagen como determinantes de la satisfacci\u00f3n en el sector bancario espa\u00f1ol","publication_year":2010,"publication_date":"2010-06-01","ids":{"openalex":"https://openalex.org/W2000596841","doi":"https://doi.org/10.1016/s1138-5758(10)70008-6","mag":"2000596841"},"language":"es","primary_location":{"id":"doi:10.1016/s1138-5758(10)70008-6","doi":"https://doi.org/10.1016/s1138-5758(10)70008-6","is_oa":true,"landing_page_url":"https://doi.org/10.1016/s1138-5758(10)70008-6","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1138575810700086/pdf","source":{"id":"https://openalex.org/S1002656045","display_name":"Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa","issn_l":"1138-5758","issn":["1138-5758","2254-6030"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.sciencedirect.com/science/article/pii/S1138575810700086/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046449439","display_name":"Rafael Bravo","orcid":"https://orcid.org/0000-0003-4038-1840","observed_orcids":["https://orcid.org/0000-0003-4038-1840"]},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Rafael Bravo Gil","raw_affiliation_strings":["Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693; Fax: 976761767","Fax: 976761767","Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693; Fax: 976761767","institution_ids":["https://openalex.org/I255234318"]},{"raw_affiliation_string":"Fax: 976761767","institution_ids":[]},{"raw_affiliation_string":"Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693","institution_ids":["https://openalex.org/I255234318"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052940140","display_name":"Jorge Matute","orcid":"https://orcid.org/0000-0002-2402-327X","observed_orcids":["https://orcid.org/0000-0002-2402-327X"]},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Jorge Matute Vallejo","raw_affiliation_strings":["Universidad de Zaragoza, Facultad de Ciencias de la Salud y del Deporte de Huesca, Plaza Universidad 3, 22002, Huesca. Tfno: 974239393; Fax: 976761767","Fax: 976761767","Universidad de Zaragoza, Facultad de Ciencias de la Salud y del Deporte de Huesca, Plaza Universidad 3, 22002, Huesca. Tfno: 974239393"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Zaragoza, Facultad de Ciencias de la Salud y del Deporte de Huesca, Plaza Universidad 3, 22002, Huesca. Tfno: 974239393; Fax: 976761767","institution_ids":["https://openalex.org/I255234318"]},{"raw_affiliation_string":"Fax: 976761767","institution_ids":[]},{"raw_affiliation_string":"Universidad de Zaragoza, Facultad de Ciencias de la Salud y del Deporte de Huesca, Plaza Universidad 3, 22002, Huesca. Tfno: 974239393","institution_ids":["https://openalex.org/I255234318"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021958713","display_name":"Jos\u00e9 Miguel Pina P\u00e9rez","orcid":"https://orcid.org/0000-0002-3422-4542","observed_orcids":["https://orcid.org/0000-0002-3422-4542"]},"institutions":[{"id":"https://openalex.org/I255234318","display_name":"Universidad de Zaragoza","ror":"https://ror.org/012a91z28","country_code":"ES","type":"education","lineage":["https://openalex.org/I255234318"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Jos\u00e9 Miguel Pina P\u00e9rez","raw_affiliation_strings":["Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693; Fax: 976761767","Fax: 976761767","Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693; Fax: 976761767","institution_ids":["https://openalex.org/I255234318"]},{"raw_affiliation_string":"Fax: 976761767","institution_ids":[]},{"raw_affiliation_string":"Universidad de Zaragoza, Facultad de Ciencias Econ\u00f3micas y Empresariales, Gran V\u00eda 2, 50005, Zaragoza. Tfno: 976761000, Ext. 4693","institution_ids":["https://openalex.org/I255234318"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5021958713","https://openalex.org/A5046449439","https://openalex.org/A5052940140"],"corresponding_institution_ids":["https://openalex.org/I255234318"],"apc_list":null,"apc_paid":null,"fwci":1.4793,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.89032077,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"13","issue":"43","first_page":"9","last_page":"35"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/image-association","display_name":"image association","score":0.9010000228881836},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9589999914169312},{"id":"https://openalex.org/keywords/banking","display_name":"banking sector","score":0.6620000004768372},{"id":"https://openalex.org/keywords/bank-image","display_name":"bank image","score":0.5979999899864197},{"id":"https://openalex.org/keywords/perceived-price-fairness","display_name":"perceived price fairness","score":0.6370000243186951},{"id":"https://openalex.org/keywords/social-responsibility","display_name":"social responsibility","score":0.8460000157356262},{"id":"https://openalex.org/keywords/bank-employees","display_name":"bank employees","score":0.6840000152587891},{"id":"https://openalex.org/keywords/bank-location","display_name":"bank location","score":0.8050000071525574},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.4620000123977661},{"id":"https://openalex.org/keywords/traditional-banks","display_name":"traditional banks","score":0.48899999260902405},{"id":"https://openalex.org/keywords/savings-banks","display_name":"savings banks","score":0.9610000252723694}],"concepts":[{"id":"https://openalex.org/C549774020","wikidata":"https://www.wikidata.org/wiki/Q851147","display_name":"Welfare economics","level":1,"score":0.5155372619628906},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5014779567718506},{"id":"https://openalex.org/C2986226071","wikidata":"https://www.wikidata.org/wiki/Q22687","display_name":"Banking industry","level":2,"score":0.4257509708404541},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.40960219502449036},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34112367033958435},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.19455528259277344},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1306319236755371},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.12088015675544739}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/s1138-5758(10)70008-6","doi":"https://doi.org/10.1016/s1138-5758(10)70008-6","is_oa":true,"landing_page_url":"https://doi.org/10.1016/s1138-5758(10)70008-6","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1138575810700086/pdf","source":{"id":"https://openalex.org/S1002656045","display_name":"Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa","issn_l":"1138-5758","issn":["1138-5758","2254-6030"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa","raw_type":"journal-article"},{"id":"pmh:oai:redalyc.org:80713681001","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=80713681001","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa (Espa\u00f1a) Num.43","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.1016/s1138-5758(10)70008-6","doi":"https://doi.org/10.1016/s1138-5758(10)70008-6","is_oa":true,"landing_page_url":"https://doi.org/10.1016/s1138-5758(10)70008-6","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1138575810700086/pdf","source":{"id":"https://openalex.org/S1002656045","display_name":"Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa","issn_l":"1138-5758","issn":["1138-5758","2254-6030"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cuadernos de Econom\u00eda y Direcci\u00f3n de la Empresa","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.48510000109672546}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2000596841.pdf","grobid_xml":"https://content.openalex.org/works/W2000596841.grobid-xml"},"referenced_works_count":82,"referenced_works":["https://openalex.org/W59627891","https://openalex.org/W160454898","https://openalex.org/W189591879","https://openalex.org/W1484021942","https://openalex.org/W1487798881","https://openalex.org/W1491644571","https://openalex.org/W1499170180","https://openalex.org/W1516459450","https://openalex.org/W1567663560","https://openalex.org/W1576501231","https://openalex.org/W1578181533","https://openalex.org/W1606528373","https://openalex.org/W1770731322","https://openalex.org/W1798355401","https://openalex.org/W1816720378","https://openalex.org/W1906706893","https://openalex.org/W1969135163","https://openalex.org/W1977578381","https://openalex.org/W1977818320","https://openalex.org/W1978689681","https://openalex.org/W1979633490","https://openalex.org/W1981471601","https://openalex.org/W1982388708","https://openalex.org/W1983532449","https://openalex.org/W1984734795","https://openalex.org/W1987943466","https://openalex.org/W1990525979","https://openalex.org/W1997468014","https://openalex.org/W2000475395","https://openalex.org/W2006153161","https://openalex.org/W2007890252","https://openalex.org/W2008202927","https://openalex.org/W2009072471","https://openalex.org/W2015990305","https://openalex.org/W2017640419","https://openalex.org/W2017962665","https://openalex.org/W2024460177","https://openalex.org/W2028184439","https://openalex.org/W2036670560","https://openalex.org/W2037215951","https://openalex.org/W2048276024","https://openalex.org/W2048332003","https://openalex.org/W2053067841","https://openalex.org/W2055949247","https://openalex.org/W2056699027","https://openalex.org/W2057023890","https://openalex.org/W2057501015","https://openalex.org/W2058307636","https://openalex.org/W2059284263","https://openalex.org/W2060482351","https://openalex.org/W2060855982","https://openalex.org/W2071535931","https://openalex.org/W2075964274","https://openalex.org/W2080017599","https://openalex.org/W2082744426","https://openalex.org/W2083393660","https://openalex.org/W2087051711","https://openalex.org/W2088861238","https://openalex.org/W2090935856","https://openalex.org/W2091182873","https://openalex.org/W2091563575","https://openalex.org/W2091843200","https://openalex.org/W2094145830","https://openalex.org/W2098418305","https://openalex.org/W2105601395","https://openalex.org/W2108415630","https://openalex.org/W2109358427","https://openalex.org/W2120753320","https://openalex.org/W2120907018","https://openalex.org/W2128972805","https://openalex.org/W2150410658","https://openalex.org/W2150449980","https://openalex.org/W2157697859","https://openalex.org/W2192556578","https://openalex.org/W2248993417","https://openalex.org/W2266639535","https://openalex.org/W2292885896","https://openalex.org/W2329745760","https://openalex.org/W2333930280","https://openalex.org/W3015634246","https://openalex.org/W3159330160","https://openalex.org/W4210631499"],"related_works":["https://openalex.org/W3184775602","https://openalex.org/W1149094264","https://openalex.org/W1538965115","https://openalex.org/W2999488081","https://openalex.org/W2165944757","https://openalex.org/W1964645601","https://openalex.org/W7217334855","https://openalex.org/W2796718347","https://openalex.org/W6992168342","https://openalex.org/W7218320049"],"abstract_inverted_index":{"This":[0],"paper":[1],"analyses":[2],"the":[3,10,15,21,40,52,55,66,84,95,98,108],"influence":[4,93],"that":[5,54],"image":[6],"associations":[7,96],"have":[8],"in":[9,114],"perceptions":[11],"and":[12,28,37,51],"satisfaction":[13,38],"with":[14,39,77],"Spanish":[16,85],"bank":[17,64],"industry.":[18,87],"For":[19],"that,":[20],"role":[22],"of":[23,34,59,80,83,92,94,110],"location,":[24],"personnel,":[25],"social":[26,156],"responsibility":[27],"perceived":[29],"price":[30],"fairness":[31],"as":[32],"determinants":[33],"global":[35,167],"impression":[36],"entity":[41],"is":[42,57,75],"examined.":[43],"Moreover,":[44],"it":[45],"also":[46],"studies":[47],"if":[48],"socio-demographic":[49],"variables":[50],"fact":[53],"client":[56],"customer":[58],"a":[60,78],"traditional":[61],"or":[62],"saving":[63],"moderate":[65],"relationships.":[67],"To":[68],"fill":[69],"these":[70],"aims,":[71],"structural":[72],"equation":[73],"modeling":[74],"employed":[76],"sample":[79],"300":[81,217],"clients":[82],"banking":[86],"Results":[88],"show":[89],"different":[90],"paths":[91],"over":[97],"satisfaction.":[99],"Besides,":[100],"differences":[101],"among":[102],"segments":[103],"are":[104],"found,":[105],"what":[106],"highlights":[107],"importance":[109],"offering":[111],"differentiate":[112],"services":[113],"this":[115],"market.":[116],"Este":[117],"trabajo":[118],"analiza":[119],"la":[120,126,134,140,150,154,158,165,170,173,208,238,249],"influencia":[121,233],"que":[122,187],"las":[123,130,180,199,235],"asociaciones":[124,236],"de":[125,136,139,149,164,169,186,196,210,216,219,226,232,234,251],"imagen":[127],"tienen":[128],"en":[129,133,160,213,255],"percepciones":[131],"y":[132,157,168,183,221],"satisfacci\u00f3n":[135,171],"los":[137,204],"clientes":[138,218],"banca":[141],"espa\u00f1ola.":[142],"Para":[143,202],"ello":[144],"se":[145,177,206,241],"examina":[146],"el":[147,152,184,188],"papel":[148],"localizaci\u00f3n,":[151],"personal,":[153],"responsabilidad":[155],"justicia":[159],"precios":[161],"como":[162],"determinantes":[163],"impresi\u00f3n":[166],"con":[172,191],"entidad":[174],"financiera.":[175],"Adem\u00e1s,":[176,240],"estudia":[178],"si":[179],"caracter\u00edsticas":[181],"demogr\u00e1ficas":[182],"hecho":[185],"cliente":[189],"trabaje":[190],"un":[192],"banco":[193],"o":[194],"caja":[195],"ahorros":[197],"moderan":[198],"relaciones":[200],"planteadas.":[201],"alcanzar":[203],"objetivos":[205],"utiliza":[207],"metodolog\u00eda":[209],"ecuaciones":[211],"estructurales":[212],"una":[214],"muestra":[215],"bancos":[220],"cajas":[222],"espa\u00f1olas.":[223],"Los":[224],"resultados":[225],"este":[227,256],"estudio":[228],"evidencian":[229],"distintos":[230],"patrones":[231],"sobre":[237],"satisfacci\u00f3n.":[239],"observan":[242],"diferencias":[243],"entre":[244],"segmentos,":[245],"lo":[246],"cual":[247],"subraya":[248],"importancia":[250],"ofrecer":[252],"servicios":[253],"diferenciados":[254],"mercado.":[257]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}