{"id":"https://openalex.org/W2000495142","doi":"https://doi.org/10.1080/0267257x.1990.9964106","title":"The application of marketing to British politics","display_name":"The application of marketing to British politics","publication_year":1990,"publication_date":"1990-01-01","ids":{"openalex":"https://openalex.org/W2000495142","doi":"https://doi.org/10.1080/0267257x.1990.9964106","mag":"2000495142"},"language":"en","primary_location":{"id":"doi:10.1080/0267257x.1990.9964106","doi":"https://doi.org/10.1080/0267257x.1990.9964106","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0267257x.1990.9964106","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060620056","display_name":"Gareth Smith","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I143804889","display_name":"Loughborough University","ror":"https://ror.org/04vg4w365","country_code":"GB","type":"education","lineage":["https://openalex.org/I143804889"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Gareth Smith","raw_affiliation_strings":["Department of Management Studies, Loughborough"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Studies, Loughborough","institution_ids":["https://openalex.org/I143804889"]}]},{"author_position":"last","author":{"id":null,"display_name":"John Saunders","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I143804889","display_name":"Loughborough University","ror":"https://ror.org/04vg4w365","country_code":"GB","type":"education","lineage":["https://openalex.org/I143804889"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"John Saunders","raw_affiliation_strings":["Department of Management Studies, Loughborough"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Studies, Loughborough","institution_ids":["https://openalex.org/I143804889"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I143804889"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":95,"citation_normalized_percentile":{"value":0.24009402,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"5","issue":"3","first_page":"295","last_page":"306"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.005799999926239252,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/political-marketing","display_name":"political marketing","score":0.9459999799728394},{"id":"https://openalex.org/keywords/british-politics","display_name":"British politics","score":0.9200000166893005},{"id":"https://openalex.org/keywords/voting-behavior","display_name":"voting behavior","score":0.8009999990463257},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8939999938011169},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9919999837875366},{"id":"https://openalex.org/keywords/clustering","display_name":"clustering","score":0.9399999976158142},{"id":"https://openalex.org/keywords/political-parties","display_name":"political parties","score":0.9190000295639038}],"concepts":[{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.7575938701629639},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.731148362159729},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6742905378341675},{"id":"https://openalex.org/C520049643","wikidata":"https://www.wikidata.org/wiki/Q189760","display_name":"Voting","level":3,"score":0.6255321502685547},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5434901118278503},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36541467905044556},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3094845414161682},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/0267257x.1990.9964106","doi":"https://doi.org/10.1080/0267257x.1990.9964106","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0267257x.1990.9964106","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},{"id":"pmh:hdl:10068/498111","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10068/498111","pdf_url":null,"source":{"id":"https://openalex.org/S4377196900","display_name":"OpenGrey (Institut de l'Information Scientifique et Technique)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1295345811","host_organization_name":"Institut de l'Information Scientifique et Technique","host_organization_lineage":["https://openalex.org/I1295345811"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"R - Report"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W577661416","https://openalex.org/W1494942473","https://openalex.org/W1533726682","https://openalex.org/W1603086384","https://openalex.org/W1977825494","https://openalex.org/W2012123033","https://openalex.org/W2066176015","https://openalex.org/W2071712397","https://openalex.org/W2078704902","https://openalex.org/W2101823332","https://openalex.org/W2313412401","https://openalex.org/W2319814205","https://openalex.org/W2331182059","https://openalex.org/W2332315326","https://openalex.org/W2796583340","https://openalex.org/W2808225218","https://openalex.org/W4213077526","https://openalex.org/W4246933143","https://openalex.org/W4300132280"],"related_works":["https://openalex.org/W1989375069","https://openalex.org/W4231835140","https://openalex.org/W2042209512","https://openalex.org/W2417987503","https://openalex.org/W7216601903","https://openalex.org/W2969319434","https://openalex.org/W2090542548","https://openalex.org/W2345765594","https://openalex.org/W4255730397","https://openalex.org/W4238483987"],"abstract_inverted_index":{"This":[0],"article":[1],"looks":[2],"at":[3],"some":[4,93],"very":[5],"basic":[6],"questions":[7],"concerning":[8],"Marketing's":[9],"application":[10],"to":[11,37,54,82],"British":[12],"politics.":[13],"Firstly":[14],"it":[15,28,44],"identifies":[16],"the":[17,30,41,89,95,103],"degree":[18],"of":[19,32,87,94],"influence":[20],"which":[21],"marketing":[22,33,61],"has":[23],"in":[24,35,40],"this":[25,92],"area.":[26],"Secondly":[27],"discusses":[29],"efficacy":[31],"activity":[34],"politics":[36],"date":[38],"and":[39,51,60,102],"future.":[42],"Next":[43],"links":[45],"voting":[46],"behaviour":[47,50],"with":[48],"buyer":[49],"market":[52],"segmentation":[53],"highlight":[55],"areas":[56],"where":[57],"gaps":[58],"exist":[59],"expertise":[62],"could":[63],"be":[64],"usefully":[65],"transferred.":[66],"A":[67],"practical":[68],"example":[69],"is":[70,76],"then":[71],"provided":[72],"as":[73],"Cluster":[74],"Analysis":[75],"used":[77],"on":[78],"relevant":[79],"attitudinal":[80],"data":[81],"produce":[83],"a":[84],"novel":[85],"way":[86],"segmenting":[88],"electorate.":[90],"From":[91],"implications":[96],"for":[97],"political":[98],"parties":[99],"are":[100],"discussed":[101],"future":[104],"research":[105],"possibilities":[106],"considered.":[107]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
