{"id":"https://openalex.org/W2000387866","doi":"https://doi.org/10.1108/20426761211203265","title":"Influencing positive financial behaviors: the social marketing solution","display_name":"Influencing positive financial behaviors: the social marketing solution","publication_year":2012,"publication_date":"2012-02-04","ids":{"openalex":"https://openalex.org/W2000387866","doi":"https://doi.org/10.1108/20426761211203265","mag":"2000387866"},"language":"en","primary_location":{"id":"doi:10.1108/20426761211203265","doi":"https://doi.org/10.1108/20426761211203265","is_oa":false,"landing_page_url":"https://doi.org/10.1108/20426761211203265","pdf_url":null,"source":{"id":"https://openalex.org/S2764583656","display_name":"Journal of Social Marketing","issn_l":"2042-6763","issn":["2042-6763","2042-6771"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Social Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024216842","display_name":"Nancy Lee","orcid":"https://orcid.org/0000-0002-6663-0713","observed_orcids":["https://orcid.org/0000-0002-6663-0713"]},"institutions":[{"id":"https://openalex.org/I201448701","display_name":"University of Washington","ror":"https://ror.org/00cvxb145","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701"]},{"id":"https://openalex.org/I2613432","display_name":"University of South Florida","ror":"https://ror.org/032db5x82","country_code":"US","type":"education","lineage":["https://openalex.org/I2613432"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Nancy R. Lee","raw_affiliation_strings":["Social Marketing Services, Inc., Seattle, Washington, USA, University of Washington, Seattle, Washington, USA and University of South Florida, Tampa, Florida, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Social Marketing Services, Inc., Seattle, Washington, USA, University of Washington, Seattle, Washington, USA and University of South Florida, Tampa, Florida, USA","institution_ids":["https://openalex.org/I201448701","https://openalex.org/I2613432"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113436660","display_name":"Margaret J. Miller","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1334329717","display_name":"World Bank","ror":"https://ror.org/00ae7jd04","country_code":"US","type":"other","lineage":["https://openalex.org/I1334329717","https://openalex.org/I55633929"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Margaret Miller","raw_affiliation_strings":["Finance and Private Sector Development Department, The World Bank, Washington, DC, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Finance and Private Sector Development Department, The World Bank, Washington, DC, USA","institution_ids":["https://openalex.org/I1334329717"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.3373,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.95070535,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"1","first_page":"70","last_page":"86"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10987","display_name":"Microfinance and Financial Inclusion","score":0.9434000253677368,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10987","display_name":"Microfinance and Financial Inclusion","score":0.9434000253677368,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10517","display_name":"Financial Literacy, Pension, Retirement Analysis","score":0.04529999941587448,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0031999999191612005,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.8939999938011169},{"id":"https://openalex.org/keywords/financial-behavior-change","display_name":"financial behavior change","score":0.9100000262260437},{"id":"https://openalex.org/keywords/financial-inclusion","display_name":"financial inclusion","score":0.7760000228881836},{"id":"https://openalex.org/keywords/savings","display_name":"savings","score":0.3440000116825104},{"id":"https://openalex.org/keywords/microfinance","display_name":"microfinance","score":0.6859999895095825},{"id":"https://openalex.org/keywords/credit-management","display_name":"credit management","score":0.5389999747276306},{"id":"https://openalex.org/keywords/debt-avoidance","display_name":"debt avoidance","score":0.5090000033378601},{"id":"https://openalex.org/keywords/bank-account-opening","display_name":"bank account opening","score":0.6949999928474426},{"id":"https://openalex.org/keywords/insurance","display_name":"insurance","score":0.38100001215934753},{"id":"https://openalex.org/keywords/fraud-prevention","display_name":"fraud prevention","score":0.9079999923706055},{"id":"https://openalex.org/keywords/self-help-groups","display_name":"self-help groups","score":0.765999972820282},{"id":"https://openalex.org/keywords/sex-workers","display_name":"sex workers","score":0.6470000147819519},{"id":"https://openalex.org/keywords/homeless-people","display_name":"homeless people","score":0.503000020980835},{"id":"https://openalex.org/keywords/best-practices","display_name":"best practices","score":0.628000020980835}],"concepts":[{"id":"https://openalex.org/C184356942","wikidata":"https://www.wikidata.org/wiki/Q830382","display_name":"Best practice","level":2,"score":0.6245176196098328},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6211172938346863},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5550751090049744},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5262086987495422},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.49262648820877075},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4586254954338074},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.45299434661865234},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4433022141456604},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32176920771598816},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14143097400665283},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.10441651940345764},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/20426761211203265","doi":"https://doi.org/10.1108/20426761211203265","is_oa":false,"landing_page_url":"https://doi.org/10.1108/20426761211203265","pdf_url":null,"source":{"id":"https://openalex.org/S2764583656","display_name":"Journal of Social Marketing","issn_l":"2042-6763","issn":["2042-6763","2042-6771"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Social Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8928999900817871,"display_name":"No poverty","id":"https://metadata.un.org/sdg/1"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W631346388","https://openalex.org/W1553821517","https://openalex.org/W2147391517","https://openalex.org/W3121749729"],"related_works":["https://openalex.org/W2904181965","https://openalex.org/W7015345131","https://openalex.org/W2988491340","https://openalex.org/W2582930112","https://openalex.org/W2972193198","https://openalex.org/W7100345957","https://openalex.org/W4414145565","https://openalex.org/W2066382613","https://openalex.org/W2316569478","https://openalex.org/W4415696849"],"abstract_inverted_index":{"Purpose":[0],"Influencing":[1],"positive":[2],"financial":[3,71,113,216,241],"behaviors":[4,21,117],"is":[5,45],"the":[6,30,54,59,74,101,148,184,229,233],"natural":[7],"next":[8],"frontier":[9],"for":[10,34,73,136,204],"social":[11,105,208],"marketers":[12],"to":[13,46,57,69,110,122,170,177,183,189,213,237,250],"\u201cget":[14],"serious":[15],"about\u201d,":[16],"as":[17,36,38],"there":[18],"are":[19,86,223],"clear":[20],"that,":[22],"once":[23],"adopted":[24],"by":[25],"target":[26,160,257],"populations,":[27],"will":[28],"improve":[29],"quality":[31],"of":[32,42,53,145,232,254],"life":[33],"individuals":[35],"well":[37],"society.":[39],"The":[40,78,197],"purpose":[41],"this":[43,84],"paper":[44,85,198],"describe":[47],"a":[48,104,112,124,239,252],"study":[49],"conducted":[50],"on":[51,88,191],"behalf":[52],"Consultive":[55],"Group":[56],"Assist":[58],"Poor":[60],"(CGAP),":[61],"an":[62],"independent":[63],"policy":[64],"and":[65,153,156,211,259],"research":[66,90],"center":[67],"dedicated":[68],"advancing":[70],"access":[72],"world's":[75],"poor.":[76],"Design/methodology/approach":[77],"seven":[79,200],"best":[80,201,235],"practices":[81,202],"presented":[82],"in":[83,92,168,172,175,181,186,194],"based":[87],"original":[89],"undertaken":[91],"2009\u20102010":[93],"which":[94],"examined":[95],"more":[96],"than":[97],"100":[98],"cases":[99,246],"around":[100,155],"world":[102],"where":[103],"marketing":[106,209],"approach":[107],"was":[108],"used":[109],"influence":[111,214,238],"behavior.":[114,242],"Findings":[115],"Relevant":[116],"identified,":[118],"including":[119],"those":[120],"related":[121],"establishing":[123],"bank":[125],"account,":[126],"increasing":[127],"savings,":[128],"using":[129],"credit":[130],"wisely,":[131],"avoiding":[132],"over":[133],"indebtedness,":[134],"applying":[135,207],"micro":[137],"finance":[138],"loans,":[139],"adopting":[140],"new":[141],"technologies,":[142],"reducing":[143],"chances":[144],"fraud,":[146],"choosing":[147],"right":[149],"insurance,":[150],"reporting":[151],"abuse,":[152],"shopping":[154],"comparing":[157],"offers.":[158],"Potential":[159],"audiences":[161],"were":[162],"broad,":[163],"ranging":[164],"from":[165],"sex":[166],"workers":[167],"India,":[169],"farmers":[171],"\u201cself\u2010help\u201d":[173],"groups":[174],"Kenya,":[176],"girls":[178],"aged":[179],"10\u201018":[180],"Mongolia,":[182],"homeless":[185],"San":[187],"Francisco,":[188],"households":[190],"tea":[192],"estates":[193],"India.":[195],"Originality/value":[196],"describes":[199],"essential":[203],"success":[205],"when":[206],"principles":[210],"techniques":[212],"desired":[215],"behaviors.":[217],"For":[218],"each":[219],"practice,":[220],"case":[221],"examples":[222],"then":[224],"presented,":[225],"ones":[226],"that":[227],"demonstrate":[228],"successful":[230],"application":[231],"highlighted":[234],"practice":[236],"specific":[240],"In":[243],"total,":[244],"ten":[245],"have":[247],"been":[248],"chosen":[249],"provide":[251],"range":[253],"countries,":[255],"behaviors,":[256],"audiences,":[258],"strategies.":[260]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}