{"id":"https://openalex.org/W2000354530","doi":"https://doi.org/10.1108/03090560010321947","title":"Structuring the marketing function in complex professional service organizations","display_name":"Structuring the marketing function in complex professional service organizations","publication_year":2000,"publication_date":"2000-06-01","ids":{"openalex":"https://openalex.org/W2000354530","doi":"https://doi.org/10.1108/03090560010321947","mag":"2000354530"},"language":"en","primary_location":{"id":"doi:10.1108/03090560010321947","doi":"https://doi.org/10.1108/03090560010321947","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560010321947","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046980663","display_name":"Angus W. Laing","orcid":"https://orcid.org/0000-0003-0649-1181","observed_orcids":["https://orcid.org/0000-0003-0649-1181"]},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Angus W. Laing","raw_affiliation_strings":["Department of Management Studies, University of Aberdeen, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Studies, University of Aberdeen, UK","institution_ids":["https://openalex.org/I195460627"]}]},{"author_position":"last","author":{"id":null,"display_name":"Lorna McKee","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I195460627","display_name":"University of Aberdeen","ror":"https://ror.org/016476m91","country_code":"GB","type":"education","lineage":["https://openalex.org/I195460627"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Lorna McKee","raw_affiliation_strings":["Department of Management Studies, University of Aberdeen, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Studies, University of Aberdeen, UK","institution_ids":["https://openalex.org/I195460627"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I195460627"],"apc_list":null,"apc_paid":null,"fwci":2.4916,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.92140567,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"34","issue":"5/6","first_page":"576","last_page":"597"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9214000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9214000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.03869999945163727,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.01810000091791153,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/professional-service-firms","display_name":"professional service firms","score":0.9559999704360962}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7270456552505493},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6721423864364624},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6460378766059875},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.6238563060760498},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.6234375238418579},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5587382912635803},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5513060092926025},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5481023788452148},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.5385822653770447},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5106695294380188},{"id":"https://openalex.org/C2780795282","wikidata":"https://www.wikidata.org/wiki/Q1221094","display_name":"Services marketing","level":3,"score":0.5105777382850647},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.5060622096061707},{"id":"https://openalex.org/C189645446","wikidata":"https://www.wikidata.org/wiki/Q350865","display_name":"Mirroring","level":2,"score":0.4141797423362732},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.40465837717056274},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1361599862575531},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/03090560010321947","doi":"https://doi.org/10.1108/03090560010321947","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560010321947","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:eprints.lancs.ac.uk:89874","doi":null,"is_oa":false,"landing_page_url":"https://eprints.lancs.ac.uk/id/eprint/89874/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401916","display_name":"Lancaster EPrints (Lancaster University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67415387","host_organization_name":"Lancaster University","host_organization_lineage":["https://openalex.org/I67415387"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W620861390","https://openalex.org/W621706553","https://openalex.org/W1483279312","https://openalex.org/W1505681713","https://openalex.org/W1534124547","https://openalex.org/W1569918571","https://openalex.org/W1965868677","https://openalex.org/W1972156166","https://openalex.org/W1978831529","https://openalex.org/W1981091788","https://openalex.org/W1984566782","https://openalex.org/W1986025811","https://openalex.org/W1987940166","https://openalex.org/W1991440931","https://openalex.org/W1995561053","https://openalex.org/W1995977200","https://openalex.org/W2004863714","https://openalex.org/W2009401220","https://openalex.org/W2010812063","https://openalex.org/W2015789329","https://openalex.org/W2027174413","https://openalex.org/W2030081984","https://openalex.org/W2030119363","https://openalex.org/W2043947871","https://openalex.org/W2048017350","https://openalex.org/W2055527393","https://openalex.org/W2055673837","https://openalex.org/W2056295947","https://openalex.org/W2059798627","https://openalex.org/W2060495153","https://openalex.org/W2066910321","https://openalex.org/W2073287502","https://openalex.org/W2073381151","https://openalex.org/W2091449554","https://openalex.org/W2096130254","https://openalex.org/W2137247419","https://openalex.org/W2157475582","https://openalex.org/W2320623951","https://openalex.org/W2428566252","https://openalex.org/W2461575362","https://openalex.org/W2480687458","https://openalex.org/W2484272831","https://openalex.org/W2488042350","https://openalex.org/W2559410064","https://openalex.org/W2769824673","https://openalex.org/W2993738433","https://openalex.org/W3216582962","https://openalex.org/W4231608431","https://openalex.org/W4255699659"],"related_works":["https://openalex.org/W1578112071","https://openalex.org/W2414331285","https://openalex.org/W2399365509","https://openalex.org/W143677664","https://openalex.org/W2074701826","https://openalex.org/W2054546210","https://openalex.org/W2001315711","https://openalex.org/W2140544624","https://openalex.org/W2413941720","https://openalex.org/W2474301798"],"abstract_inverted_index":{"The":[0,80],"organization":[1],"of":[2,29,32,100,110,115,131,141],"the":[3,14,19,30,33,56,62,65,68,77,86,89,98,108,111,122,129,142],"corporate":[4,143],"marketing":[5,24,35,53,78,104,123,132,144],"function":[6],"has":[7],"attracted":[8],"increasing":[9],"attention":[10],"from":[11,47,85],"marketers":[12],"in":[13,23,40,55,61,75],"1990s.":[15],"This":[16],"reflects":[17],"both":[18],"significant":[20],"conceptual":[21],"developments":[22],"theory":[25],"and":[26,138],"a":[27,48],"questioning":[28],"role":[31],"centralized":[34],"department":[36],"to":[37,83,96,126,135],"organizations":[38,95],"operating":[39],"post\u2010industrial":[41],"service":[42,94],"economies.":[43],"Drawing":[44],"on":[45],"data":[46],"broader":[49],"research":[50,87],"project":[51,102],"into":[52,121],"activity":[54],"acute":[57],"health":[58],"care":[59],"sector":[60],"United":[63],"Kingdom,":[64],"paper":[66],"examines":[67],"organizational":[69],"solutions":[70],"adopted":[71],"by":[72],"self\u2010governing":[73],"hospitals":[74],"managing":[76],"function.":[79],"core":[81,117],"theme":[82],"emerge":[84],"is":[88,128],"imperative":[90],"for":[91],"such":[92],"professional":[93],"facilitate":[97],"development":[99],"flexible,":[101],"focused":[103],"teams,":[105],"effectively":[106],"mirroring":[107],"notion":[109,130],"buying":[112],"centre,":[113],"capable":[114],"integrating":[116],"technical":[118],"professionals":[119,133],"directly":[120],"process.":[124,145],"Coupled":[125],"this":[127],"having":[134],"abdicate":[136],"ownership,":[137],"even":[139],"dominance,":[140]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}