{"id":"https://openalex.org/W2000220642","doi":"https://doi.org/10.1300/j038v07n03_02","title":"Placing Food Color Experimentation into a Valid Consumer Context","display_name":"Placing Food Color Experimentation into a Valid Consumer Context","publication_year":2001,"publication_date":"2001-09-01","ids":{"openalex":"https://openalex.org/W2000220642","doi":"https://doi.org/10.1300/j038v07n03_02","mag":"2000220642"},"language":"en","primary_location":{"id":"doi:10.1300/j038v07n03_02","doi":"https://doi.org/10.1300/j038v07n03_02","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j038v07n03_02","pdf_url":null,"source":{"id":"https://openalex.org/S39332106","display_name":"Journal of Food Products Marketing","issn_l":"1045-4446","issn":["1045-4446","1540-4102"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Food Products Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082935331","display_name":"Lawrence L. Garber","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I430192","display_name":"Appalachian State University","ror":"https://ror.org/051m4vc48","country_code":"US","type":"education","lineage":["https://openalex.org/I430192"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lawrence L. Garber","raw_affiliation_strings":["John A. Walker College of Business, Appalachian State University, Boone, NC, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"John A. Walker College of Business, Appalachian State University, Boone, NC, USA","institution_ids":["https://openalex.org/I430192"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000852052","display_name":"Eva M. Hyatt","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I430192","display_name":"Appalachian State University","ror":"https://ror.org/051m4vc48","country_code":"US","type":"education","lineage":["https://openalex.org/I430192"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eva M. Hyatt","raw_affiliation_strings":["John A. Walker College of Business, Appalachian State University, Boone, NC, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"John A. Walker College of Business, Appalachian State University, Boone, NC, USA","institution_ids":["https://openalex.org/I430192"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081280207","display_name":"Richard Granville Starr Jr","orcid":"https://orcid.org/0000-0003-2491-2998","observed_orcids":["https://orcid.org/0000-0003-2491-2998"]},"institutions":[{"id":"https://openalex.org/I154130895","display_name":"University of Auckland","ror":"https://ror.org/03b94tp07","country_code":"NZ","type":"education","lineage":["https://openalex.org/I154130895"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Richard G. Starr","raw_affiliation_strings":["University of Auckland, NZ"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Auckland, NZ","institution_ids":["https://openalex.org/I154130895"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":78,"citation_normalized_percentile":{"value":0.43711795,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"7","issue":"3","first_page":"3","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.4487000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.4487000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.225600004196167,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.15539999306201935,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/food-color","display_name":"food color","score":0.9980000257492065},{"id":"https://openalex.org/keywords/food-acceptance","display_name":"food acceptance","score":0.7269999980926514},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9139999747276306},{"id":"https://openalex.org/keywords/consideration-sets","display_name":"consideration sets","score":0.7839999794960022},{"id":"https://openalex.org/keywords/brand-differentiation","display_name":"brand differentiation","score":0.5899999737739563},{"id":"https://openalex.org/keywords/generalizability","display_name":"generalizability","score":0.6299999952316284},{"id":"https://openalex.org/keywords/food-choice","display_name":"food choice","score":0.5220000147819519}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5924001932144165},{"id":"https://openalex.org/C2992166776","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Consumer research","level":2,"score":0.5183252096176147},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5045057535171509},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.49828529357910156},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4576410949230194},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4094223380088806},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32024306058883667},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3062759339809418},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24282845854759216},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14154517650604248},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1300/j038v07n03_02","doi":"https://doi.org/10.1300/j038v07n03_02","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j038v07n03_02","pdf_url":null,"source":{"id":"https://openalex.org/S39332106","display_name":"Journal of Food Products Marketing","issn_l":"1045-4446","issn":["1045-4446","1540-4102"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Food Products Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Zero hunger","score":0.49000000953674316,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W56208494","https://openalex.org/W630924275","https://openalex.org/W1972804380","https://openalex.org/W1980332117","https://openalex.org/W1993341965","https://openalex.org/W1999518616","https://openalex.org/W2005419717","https://openalex.org/W2005488935","https://openalex.org/W2023656516","https://openalex.org/W2027585065","https://openalex.org/W2029165215","https://openalex.org/W2032592691","https://openalex.org/W2052511026","https://openalex.org/W2053204041","https://openalex.org/W2060770786","https://openalex.org/W2066011935","https://openalex.org/W2068427777","https://openalex.org/W2083976062","https://openalex.org/W2084243415","https://openalex.org/W2086200954","https://openalex.org/W2086627847","https://openalex.org/W2099568632","https://openalex.org/W2102948444","https://openalex.org/W2105415214","https://openalex.org/W2116499741","https://openalex.org/W2154960757","https://openalex.org/W2266639535","https://openalex.org/W2277565043","https://openalex.org/W2315418445","https://openalex.org/W2322770591","https://openalex.org/W2323194726","https://openalex.org/W2331171826","https://openalex.org/W2332198910","https://openalex.org/W2335454984","https://openalex.org/W2349608465","https://openalex.org/W2410667401","https://openalex.org/W2750621155","https://openalex.org/W2766820086","https://openalex.org/W2798952821","https://openalex.org/W2897934030","https://openalex.org/W2902225836","https://openalex.org/W3007096189","https://openalex.org/W3137119352","https://openalex.org/W4300846677"],"related_works":["https://openalex.org/W2277565043","https://openalex.org/W21657566","https://openalex.org/W2019790274","https://openalex.org/W3112796753","https://openalex.org/W4320003784","https://openalex.org/W2903452069","https://openalex.org/W4390974013","https://openalex.org/W3171110946","https://openalex.org/W4246249442","https://openalex.org/W2346596568"],"abstract_inverted_index":{"Empirical":[0],"research":[1,32,106],"examining":[2],"the":[3,13,72,91,107],"effects":[4],"of":[5],"food":[6,9,14,37,48,68,74,98,108,124,146],"color":[7,75,99,109,125],"on":[8],"acceptability":[10],"comes":[11],"from":[12,42],"science":[15],"literature,":[16,76],"but":[17],"its":[18,78,128,142],"applicability":[19],"for":[20,80,127,141],"predicting":[21],"consumer":[22,81],"purchase":[23],"decisions":[24],"is":[25,39],"limited.":[26],"By":[27],"design":[28],"or":[29],"intent,":[30],"that":[31,36,51,57],"does":[33],"not":[34],"consider":[35,122],"choice":[38],"typically":[40],"made":[41],"a":[43,86,112],"consideration":[44],"set":[45],"filled":[46],"with":[47,118],"brand":[49,135],"alternatives":[50],"are":[52],"close":[53],"to":[54,67,89,116,150],"parity,":[55],"and":[56,59,84,133,138],"product":[58],"flavor":[60],"information":[61],"come":[62],"in":[63,65,94,103],"modes":[64],"addition":[66],"color.":[69],"We":[70],"review":[71],"existing":[73],"recount":[77],"limitations":[79],"behavior":[82],"research,":[83],"provide":[85],"conceptual":[87],"framework":[88],"guide":[90],"future":[92],"empiricist":[93],"conducting":[95],"externally":[96],"valid":[97],"research.":[100],"Further,":[101],"whereas":[102],"most":[104],"prior":[105],"manipulation":[110],"includes":[111],"novel":[113,123],"level":[114],"merely":[115],"contrast":[117],"expected":[119,151],"color,":[120],"we":[121],"directly,":[126],"potential":[129],"as":[130],"an":[131],"attention-getting":[132],"differentiating":[134],"communications":[136],"tool,":[137],"present":[139],"strategies":[140],"effective":[143],"presentation":[144],"despite":[145],"color's":[147],"strong":[148],"link":[149],"flavor.":[152]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":14},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
