{"id":"https://openalex.org/W2000008059","doi":"https://doi.org/10.1108/eum0000000000569","title":"Organisational Dimensions of Global Marketing","display_name":"Organisational Dimensions of Global Marketing","publication_year":1989,"publication_date":"1989-05-01","ids":{"openalex":"https://openalex.org/W2000008059","doi":"https://doi.org/10.1108/eum0000000000569","mag":"2000008059"},"language":"en","primary_location":{"id":"doi:10.1108/eum0000000000569","doi":"https://doi.org/10.1108/eum0000000000569","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000000569","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031944151","display_name":"Hans Raff\u00e9e","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hans Raff\u00e9e","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5041972130","display_name":"Ralf Thomas Kreutzer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ralf T. Kreutzer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.4101,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.89538913,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"23","issue":"5","first_page":"43","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0940999984741211,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14503","display_name":"Globalization, Economics, and Policies","score":0.006399999838322401,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":1.0},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.6970000267028809},{"id":"https://openalex.org/keywords/standardization","display_name":"standardization","score":0.7879999876022339},{"id":"https://openalex.org/keywords/organizational-forms","display_name":"organizational forms","score":0.8140000104904175},{"id":"https://openalex.org/keywords/internal-processes","display_name":"internal processes","score":0.6039999723434448}],"concepts":[{"id":"https://openalex.org/C2780465195","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"Global marketing","level":2,"score":0.7597370147705078},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.740302324295044},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6791605949401855},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.6658957004547119},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5914485454559326},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5595725774765015},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5540659427642822},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5524168610572815},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5465845465660095},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4480147063732147},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.4363046884536743},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.4328140616416931},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.42751482129096985},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.4130100607872009},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.37444061040878296}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eum0000000000569","doi":"https://doi.org/10.1108/eum0000000000569","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000000569","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","score":0.5,"id":"https://metadata.un.org/sdg/17"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1970151063","https://openalex.org/W97995084","https://openalex.org/W101786591","https://openalex.org/W4386731527","https://openalex.org/W1986218681","https://openalex.org/W7064209851","https://openalex.org/W1500053131","https://openalex.org/W2092073508","https://openalex.org/W4390683357","https://openalex.org/W1565179721"],"abstract_inverted_index":{"A":[0],"comprehensive":[1],"concept":[2],"of":[3,71],"global":[4,9,43,72],"marketing":[5,10,15,35,44,73],"is":[6,12,16],"developed":[7],"and":[8],"philosophy":[11,29],"outlined.":[13],"Global":[14],"far":[17,50],"more":[18],"than":[19],"standardising":[20],"communication":[21],"activities.":[22],"On":[23],"the":[24,27,34,41],"one":[25],"hand,":[26],"globalising":[28],"has":[30],"an":[31],"influence":[32],"on":[33,40],"mix":[36],"as":[37,49,51],"a":[38],"whole;":[39],"other,":[42],"can":[45],"also":[46],"be":[47],"executed":[48],"internal":[52],"processes":[53],"are":[54,64,74],"concerned.":[55],"To":[56],"realise":[57],"these":[58],"standardisation":[59],"activities,":[60],"special":[61],"organisational":[62,67],"forms":[63],"necessary.":[65],"Various":[66],"possibilities":[68],"allowing":[69],"incorporation":[70],"described":[75],"here.":[76]},"counts_by_year":[{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2016-06-24T00:00:00"}