{"id":"https://openalex.org/W2000007169","doi":"https://doi.org/10.1108/17505930910945732","title":"Examining beliefs and attitudes toward online advertising among Chinese consumers","display_name":"Examining beliefs and attitudes toward online advertising among Chinese consumers","publication_year":2009,"publication_date":"2009-03-21","ids":{"openalex":"https://openalex.org/W2000007169","doi":"https://doi.org/10.1108/17505930910945732","mag":"2000007169"},"language":"en","primary_location":{"id":"doi:10.1108/17505930910945732","doi":"https://doi.org/10.1108/17505930910945732","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17505930910945732","pdf_url":null,"source":{"id":"https://openalex.org/S69354472","display_name":"Direct Marketing An International Journal","issn_l":"1750-5933","issn":["1750-5933","1750-5941"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Direct Marketing: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100347119","display_name":"Ying Wang","orcid":"https://orcid.org/0000-0002-5842-2674","observed_orcids":["https://orcid.org/0000-0002-5842-2674"]},"institutions":[{"id":"https://openalex.org/I161203489","display_name":"Youngstown State University","ror":"https://ror.org/038zf2n28","country_code":"US","type":"education","lineage":["https://openalex.org/I161203489"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ying Wang","raw_affiliation_strings":["Department of Marketing, Williamson College of Business Administration, Youngstown State University, Youngstown, Ohio, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Williamson College of Business Administration, Youngstown State University, Youngstown, Ohio, USA","institution_ids":["https://openalex.org/I161203489"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011784914","display_name":"Shaojing Sun","orcid":"https://orcid.org/0000-0003-2189-5336","observed_orcids":["https://orcid.org/0000-0003-2189-5336"]},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shaojing Sun","raw_affiliation_strings":["School of Journalism, Fudan University, Shanghai, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism, Fudan University, Shanghai, China","institution_ids":["https://openalex.org/I24943067"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049801801","display_name":"Weizhen Lei","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weizhen Lei","raw_affiliation_strings":["School of Journalism, Renmin University, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism, Renmin University, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063334345","display_name":"Mark Toncar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I161203489","display_name":"Youngstown State University","ror":"https://ror.org/038zf2n28","country_code":"US","type":"education","lineage":["https://openalex.org/I161203489"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mark Toncar","raw_affiliation_strings":["Department of Marketing, Williamson College of Business Administration, Youngstown State University, Youngstown, Ohio, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Williamson College of Business Administration, Youngstown State University, Youngstown, Ohio, USA","institution_ids":["https://openalex.org/I161203489"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.7066,"has_fulltext":false,"cited_by_count":132,"citation_normalized_percentile":{"value":0.97229941,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"3","issue":"1","first_page":"52","last_page":"66"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8593999743461609,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8593999743461609,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.10000000149011612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.018799999728798866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.984000027179718},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.6690000295639038},{"id":"https://openalex.org/keywords/consumer-beliefs","display_name":"consumer beliefs","score":0.7459999918937683},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.9380000233650208},{"id":"https://openalex.org/keywords/information-seeking","display_name":"information seeking","score":0.8370000123977661},{"id":"https://openalex.org/keywords/credibility","display_name":"credibility","score":0.6389999985694885},{"id":"https://openalex.org/keywords/entertainment","display_name":"entertainment","score":0.46399998664855957},{"id":"https://openalex.org/keywords/online-shopping-frequency","display_name":"online shopping frequency","score":0.9769999980926514},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.6980000138282776},{"id":"https://openalex.org/keywords/cross-cultural-marketing","display_name":"cross-cultural marketing","score":0.8489999771118164}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7445272207260132},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6582274436950684},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6033374071121216},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5753722786903381},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.5711100697517395},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5661516189575195},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5454358458518982},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5293667316436768},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5249947309494019},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5208007097244263},{"id":"https://openalex.org/C158739034","wikidata":"https://www.wikidata.org/wiki/Q1907114","display_name":"Metropolitan area","level":2,"score":0.47474199533462524},{"id":"https://openalex.org/C2780027415","wikidata":"https://www.wikidata.org/wiki/Q524648","display_name":"Language change","level":2,"score":0.4236808717250824},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.38496994972229004},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3239838778972626},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2097194492816925},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.14269345998764038},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.13952431082725525},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.09645876288414001},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/17505930910945732","doi":"https://doi.org/10.1108/17505930910945732","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17505930910945732","pdf_url":null,"source":{"id":"https://openalex.org/S69354472","display_name":"Direct Marketing An International Journal","issn_l":"1750-5933","issn":["1750-5933","1750-5941"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Direct Marketing: An International Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.8199999928474426,"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W3687882","https://openalex.org/W63792389","https://openalex.org/W1482987806","https://openalex.org/W1504748141","https://openalex.org/W1607125416","https://openalex.org/W1665332082","https://openalex.org/W1955944153","https://openalex.org/W1981462816","https://openalex.org/W1986503043","https://openalex.org/W2003110226","https://openalex.org/W2006589436","https://openalex.org/W2035581582","https://openalex.org/W2037148213","https://openalex.org/W2057172983","https://openalex.org/W2063271080","https://openalex.org/W2071412573","https://openalex.org/W2071666535","https://openalex.org/W2075652164","https://openalex.org/W2078753253","https://openalex.org/W2091744285","https://openalex.org/W2105929975","https://openalex.org/W2160460894","https://openalex.org/W2168857187","https://openalex.org/W2284978922","https://openalex.org/W2286704380","https://openalex.org/W2309026885","https://openalex.org/W2312032554","https://openalex.org/W2325627778","https://openalex.org/W2336965899","https://openalex.org/W2478853701","https://openalex.org/W2502088893","https://openalex.org/W2900927010","https://openalex.org/W2992350718","https://openalex.org/W3047501157","https://openalex.org/W4211024885","https://openalex.org/W4232476263","https://openalex.org/W4412086143"],"related_works":["https://openalex.org/W2051356664","https://openalex.org/W2035343923","https://openalex.org/W2043985024","https://openalex.org/W1490068665","https://openalex.org/W2614851854","https://openalex.org/W2593552319","https://openalex.org/W2027868028","https://openalex.org/W2051844844","https://openalex.org/W1980551964","https://openalex.org/W4387844688"],"abstract_inverted_index":{"Purpose":[0],"The":[1],"purpose":[2],"of":[3,40,49,88,99,127],"this":[4],"paper":[5],"is":[6],"to":[7,31,93,137,159],"investigate":[8],"beliefs":[9],"about":[10,170],"and":[11,20,27,55,76,82,102,135,143,165],"attitudes":[12],"toward":[13],"online":[14,32,103,139],"advertising":[15,140],"(ATOA)":[16],"among":[17],"Chinese":[18,66,152],"consumers":[19,115],"the":[21,122,130],"relationship":[22],"between":[23],"belief":[24,62],"factors,":[25],"ATOA,":[26],"consumers'":[28,67],"behavioral":[29],"responses":[30],"advertising.":[33,128],"Design/methodology/approach":[34],"Data":[35],"were":[36,56,69,85],"collected":[37],"from":[38,112,116],"students":[39],"a":[41,95,117,125,160],"large":[42],"metropolitan":[43],"university":[44],"in":[45,145],"China.":[46],"A":[47],"total":[48],"202":[50],"questionnaires":[51],"provided":[52],"usable":[53],"data":[54],"analyzed":[57],"using":[58],"AMOS.":[59],"Findings":[60],"Five":[61],"factors":[63],"that":[64],"underlie":[65],"ATOA":[68,90,153,158],"identified:":[70],"entertainment,":[71],"information":[72],"seeking,":[73,80],"credibility,":[74],"economy,":[75],"value":[77,83],"corruption.":[78],"Information":[79],"economy":[81],"corruption":[84],"significant":[86,96],"predictors":[87],"ATOA.":[89],"was":[91],"found":[92],"be":[94],"positive":[97],"predictor":[98],"ad":[100],"clicking":[101],"shopping":[104],"frequency.":[105],"Practical":[106],"implications":[107,169],"Global":[108],"marketers":[109],"would":[110],"benefit":[111],"understanding":[113],"how":[114],"booming":[118],"emerging":[119],"market":[120],"perceive":[121],"internet":[123],"as":[124],"source":[126],"Thus,":[129],"study":[131],"will":[132],"enable":[133],"businesses":[134],"organizations":[136],"use":[138],"more":[141],"effectively":[142],"efficiently":[144],"their":[146],"global":[147],"marketing":[148],"efforts.":[149],"Originality/value":[150],"Investigating":[151],"extends":[154],"current":[155],"research":[156],"on":[157],"distinctly":[161],"different":[162],"cultural":[163],"context":[164],"may":[166],"provide":[167],"useful":[168],"expanding":[171],"business":[172],"across":[173],"cultures.":[174]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":12},{"year":2020,"cited_by_count":14},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":10},{"year":2016,"cited_by_count":10},{"year":2015,"cited_by_count":13},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":4}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
