{"id":"https://openalex.org/W1999494864","doi":"https://doi.org/10.5850/jksct.2009.33.4.655","title":"Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China","display_name":"Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China","publication_year":2009,"publication_date":"2009-04-30","ids":{"openalex":"https://openalex.org/W1999494864","doi":"https://doi.org/10.5850/jksct.2009.33.4.655","mag":"1999494864"},"language":"en","primary_location":{"id":"doi:10.5850/jksct.2009.33.4.655","doi":"https://doi.org/10.5850/jksct.2009.33.4.655","is_oa":false,"landing_page_url":"https://doi.org/10.5850/jksct.2009.33.4.655","pdf_url":null,"source":{"id":"https://openalex.org/S2764524308","display_name":"Journal of the Korean Society of Clothing and Textiles","issn_l":"1225-1151","issn":["1225-1151","2234-0793"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jufo-1","kci-registered","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4324030528","host_organization_name":"The Korean Society of Clothing and Textiles","host_organization_lineage":["https://openalex.org/P4324030528"],"host_organization_lineage_names":["The Korean Society of Clothing and Textiles"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Korean Society of Clothing and Textiles","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109044326","display_name":"Keum\u2010Hee Hong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Keum-Hee Hong","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5103906812","display_name":"Jing Liu","orcid":"https://orcid.org/0009-0003-8836-1686","observed_orcids":["https://orcid.org/0009-0003-8836-1686"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jing Liu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.1488,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.9271733,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"33","issue":"4","first_page":"655","last_page":"665"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.006099999882280827,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.005100000184029341,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/korean-fashion-brands","display_name":"Korean fashion brands","score":0.9860000014305115},{"id":"https://openalex.org/keywords/purchasing-behavior","display_name":"purchasing behavior","score":0.8550000190734863},{"id":"https://openalex.org/keywords/korean-wave","display_name":"Korean Wave","score":0.8450000286102295},{"id":"https://openalex.org/keywords/fashion-leadership","display_name":"fashion leadership","score":0.9570000171661377},{"id":"https://openalex.org/keywords/brand-evaluation","display_name":"brand evaluation","score":0.4740000069141388},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.7670000195503235},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.7820000052452087},{"id":"https://openalex.org/keywords/household-income","display_name":"household income","score":0.6980000138282776},{"id":"https://openalex.org/keywords/chinese-market","display_name":"Chinese market","score":0.4309999942779541}],"concepts":[{"id":"https://openalex.org/C2778525397","wikidata":"https://www.wikidata.org/wiki/Q494316","display_name":"Korean Wave","level":2,"score":0.709793746471405},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7050703763961792},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.700628399848938},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6534863114356995},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.647781252861023},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5438663363456726},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44047796726226807},{"id":"https://openalex.org/C523419034","wikidata":"https://www.wikidata.org/wiki/Q25372","display_name":"Drama","level":2,"score":0.43605396151542664},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.42921021580696106},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.4240325391292572},{"id":"https://openalex.org/C91672089","wikidata":"https://www.wikidata.org/wiki/Q29583","display_name":"Fashion design","level":3,"score":0.4105370044708252},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38370469212532043},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19492468237876892},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.10374251008033752},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0778142511844635},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5850/jksct.2009.33.4.655","doi":"https://doi.org/10.5850/jksct.2009.33.4.655","is_oa":false,"landing_page_url":"https://doi.org/10.5850/jksct.2009.33.4.655","pdf_url":null,"source":{"id":"https://openalex.org/S2764524308","display_name":"Journal of the Korean Society of Clothing and Textiles","issn_l":"1225-1151","issn":["1225-1151","2234-0793"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jufo-1","kci-registered","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4324030528","host_organization_name":"The Korean Society of Clothing and Textiles","host_organization_lineage":["https://openalex.org/P4324030528"],"host_organization_lineage_names":["The Korean Society of Clothing and Textiles"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Korean Society of Clothing and Textiles","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W2046752514","https://openalex.org/W2330267436","https://openalex.org/W2332694823"],"related_works":["https://openalex.org/W2108942448","https://openalex.org/W2056509619","https://openalex.org/W2159211671","https://openalex.org/W2013044469","https://openalex.org/W2884403235","https://openalex.org/W345827813","https://openalex.org/W2039150152","https://openalex.org/W770123725","https://openalex.org/W2270800204","https://openalex.org/W829572315"],"abstract_inverted_index":{"The":[0,41,54,65,114,143,167],"purpose":[1],"of":[2,15,25,35,86,127,147,188,195],"this":[3],"study":[4],"is":[5],"to":[6,207],"find":[7],"out":[8],"the":[9,23,58,94,128,148,151,176,186,193],"Korean":[10,36,69,72,87,157,164,177],"fashion":[11,39,88,95,115,120,123,131,136,139,153,165,190,199],"brand":[12,89,191],"purchasing":[13],"behavior":[14],"Chinese":[16,29,47,81],"woman":[17],"college":[18,49,83],"students":[19,50],"who":[20,134],"would":[21],"be":[22],"one":[24],"major":[26],"customers":[27],"in":[28,205],"market":[30],"along":[31],"with":[32],"their":[33],"preferences":[34,67,155],"wave":[37,70,178],"and":[38,100,103,138,161,182,192],"leadership.":[40,125],"data":[42,59],"was":[43,90,111,117,150],"collected":[44],"from":[45],"379":[46],"female":[48,82],"on":[51,57,174],"Qingdao,":[52],"China.":[53],"results":[55,168],"based":[56],"analysis":[60],"were":[61,77,130,135,202],"as":[62,119],"follows.":[63],"1.":[64],"students's":[66,84],"for":[68,93,156],"about":[71],"drama,":[73,180],"popular":[74,183],"song,":[75],"films":[76],"relatively":[78],"high.":[79],"2.":[80],"evaluation":[85],"high,":[91],"especially,":[92],"trend,":[96],"design/style,":[97],"color,":[98],"cutting":[99],"sewing,":[101],"fitting,":[102],"material.":[104],"However,":[105],"they":[106],"valued":[107],"that":[108,170],"its":[109],"price":[110],"expensive.":[112],"3.":[113],"leadership":[116],"classified":[118],"innovation":[121],"or":[122],"opinion":[124,140],"9.0%":[126],"respondents":[129,149],"dual":[132,200],"leaders":[133],"innovator":[137],"leader.":[141],"4.":[142],"higher":[144],"family":[145],"income":[146],"better":[152],"leadership,":[154],"wave,":[158],"perceived":[159],"quality":[160],"attitude":[162],"toward":[163],"brand.":[166],"showed":[169],"promotion":[171],"strategy":[172],"focused":[173],"keeping":[175],"through":[179,198],"films,":[181],"song.":[184],"And":[185],"development":[187],"high":[189],"word":[194],"mouth":[196],"marketing":[197],"leader":[201],"also":[203],"needed":[204],"order":[206],"make":[208],"inroads":[209],"into":[210],"China":[211],"market.":[212]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}