{"id":"https://openalex.org/W1999406368","doi":"https://doi.org/10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","title":"Benchmarking consumer perceptions of product quality with price: An exploration","display_name":"Benchmarking consumer perceptions of product quality with price: An exploration","publication_year":1996,"publication_date":"1996-09-01","ids":{"openalex":"https://openalex.org/W1999406368","doi":"https://doi.org/10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","mag":"1999406368"},"language":"en","primary_location":{"id":"doi:10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","doi":"https://doi.org/10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","is_oa":false,"landing_page_url":"https://doi.org/10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","pdf_url":null,"source":{"id":"https://openalex.org/S102896891","display_name":"Psychology and Marketing","issn_l":"0742-6046","issn":["0742-6046","1520-6793"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Psychology and Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031223174","display_name":"Noel Mark No\u00ebl","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210093298","display_name":"Indiana University Northwest","ror":"https://ror.org/00n9fkm63","country_code":"US","type":"education","lineage":["https://openalex.org/I4210093298","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Noel Mark No\u00ebl","raw_affiliation_strings":["Indiana University Northwest, Gary, Indiana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University Northwest, Gary, Indiana","institution_ids":["https://openalex.org/I4210093298"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019500594","display_name":"Nessim Hanna","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102502594","display_name":"Northern Illinois University","ror":"https://ror.org/012wxa772","country_code":"US","type":"education","lineage":["https://openalex.org/I102502594"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Nessim Hanna","raw_affiliation_strings":["Northern Illinois University, De Kalb, Illinois"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Northern Illinois University, De Kalb, Illinois","institution_ids":["https://openalex.org/I102502594"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5031223174"],"corresponding_institution_ids":["https://openalex.org/I4210093298"],"apc_list":{"value":3800,"currency":"USD","value_usd":3800},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.37315719,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":"13","issue":"6","first_page":"591","last_page":"604"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5503000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5503000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.29809999465942383,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07590000331401825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.7910000085830688},{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.8539999723434448},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.9459999799728394},{"id":"https://openalex.org/keywords/magnitude-estimation","display_name":"magnitude estimation","score":0.9559999704360962},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7039999961853027},{"id":"https://openalex.org/keywords/sensory-evaluation","display_name":"sensory evaluation","score":0.6890000104904175},{"id":"https://openalex.org/keywords/benchmarking","display_name":"benchmarking","score":0.6940000057220459},{"id":"https://openalex.org/keywords/competitive-products","display_name":"competitive products","score":0.7409999966621399},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.38199999928474426}],"concepts":[{"id":"https://openalex.org/C86251818","wikidata":"https://www.wikidata.org/wiki/Q816754","display_name":"Benchmarking","level":2,"score":0.8436135053634644},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6889472603797913},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6844158172607422},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6170601844787598},{"id":"https://openalex.org/C185798385","wikidata":"https://www.wikidata.org/wiki/Q1161707","display_name":"Benchmark (surveying)","level":2,"score":0.5250831842422485},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4849379360675812},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4183174669742584},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.3322346806526184},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3004159927368164},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2797923684120178},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2735361158847809},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.19302716851234436},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13378462195396423},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","doi":"https://doi.org/10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","is_oa":false,"landing_page_url":"https://doi.org/10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3","pdf_url":null,"source":{"id":"https://openalex.org/S102896891","display_name":"Psychology and Marketing","issn_l":"0742-6046","issn":["0742-6046","1520-6793"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Psychology and Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W578166409","https://openalex.org/W1491087240","https://openalex.org/W1589728983","https://openalex.org/W2002157008","https://openalex.org/W2007247458","https://openalex.org/W2015868430","https://openalex.org/W2017483902","https://openalex.org/W2017679397","https://openalex.org/W2031279962","https://openalex.org/W2046752514","https://openalex.org/W2073113587","https://openalex.org/W2086000111","https://openalex.org/W2326124096","https://openalex.org/W3107270370","https://openalex.org/W4237446865","https://openalex.org/W6635282467"],"related_works":["https://openalex.org/W2069157822","https://openalex.org/W1991887271","https://openalex.org/W4406851367","https://openalex.org/W2038299887","https://openalex.org/W1572268863","https://openalex.org/W2052275243","https://openalex.org/W7095847154","https://openalex.org/W2316943080","https://openalex.org/W2328606588","https://openalex.org/W6944049102"],"abstract_inverted_index":{"This":[0],"empirical":[1],"study":[2],"illustrates":[3],"an":[4,104],"extension":[5],"of":[6,40,74],"the":[7,62,72,75],"magnitude":[8,76],"estimation":[9,77],"measurement":[10],"procedure,":[11],"coupled":[12],"with":[13,35,88],"a":[14,19,36,89],"repeated-measures":[15],"design,":[16],"to":[17,47,67,92,100,109],"assess":[18],"consumer's":[20],"perceptual":[21],"link":[22],"between":[23],"product":[24,59,80],"quality":[25,49,60,81],"and":[26,50,82],"price.":[27,51],"Respondents":[28],"rated":[29],"14":[30],"competitive":[31,94],"chocolate":[32],"candy":[33],"bars,":[34],"given":[37],"average":[38],"price":[39,63,83],"50\u00a2,":[41],"on":[42],"two":[43],"separate":[44],"sensory":[45],"measures":[46],"evaluate":[48],"The":[52],"results":[53],"indicate":[54],"that":[55],"consumer":[56],"judgments":[57],"about":[58],"influence":[61],"they":[64],"are":[65],"willing":[66],"pay.":[68],"These":[69],"findings":[70],"support":[71],"validity":[73],"procedure":[78],"for":[79,107],"assessments,":[84],"providing":[85],"marketing":[86],"management":[87],"standardized":[90],"benchmark":[91],"compare":[93],"products.":[95],"Extending":[96],"this":[97],"experimental":[98],"methodology":[99],"small":[101],"groups":[102],"provides":[103],"inexpensive":[105],"approach":[106],"marketers":[108],"quantify":[110],"otherwise":[111],"qualitative":[112],"focus-group":[113],"investigations.":[114],"\u00a9":[115],"1996":[116],"John":[117],"Wiley":[118],"&":[119],"Sons,":[120],"Inc.":[121]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}