{"id":"https://openalex.org/W199870707","doi":null,"title":"Measuring the Marketing Impacts of Initial Public Offering","display_name":"Measuring the Marketing Impacts of Initial Public Offering","publication_year":2008,"publication_date":"2008-12-01","ids":{"openalex":"https://openalex.org/W199870707","mag":"199870707"},"language":"en","primary_location":{"id":"mag:199870707","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1P3-1666789801/measuring-the-marketing-impacts-of-initial-public","pdf_url":null,"source":{"id":"https://openalex.org/S2765053062","display_name":"The Business renaissance quarterly","issn_l":"1930-7462","issn":["1930-7462"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0098The \u009cBusiness renaissance quarterly","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111789184","display_name":"Jae Hyon Song","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jae H. Song","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077781394","display_name":"Yinsog Rhee","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yinsog Rhee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5010398843","display_name":"Carl R. Adams","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Carl R. Adams","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.04645437,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"4","first_page":"87","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.7099999785423279,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.7099999785423279,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10047","display_name":"Financial Markets and Investment Strategies","score":0.08020000159740448,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0763000026345253,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/initial-public-offerings","display_name":"initial public offerings","score":0.9670000076293945},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.49900001287460327},{"id":"https://openalex.org/keywords/ipo-underpricing","display_name":"IPO underpricing","score":0.6620000004768372},{"id":"https://openalex.org/keywords/information-signaling","display_name":"information signaling","score":0.8429999947547913},{"id":"https://openalex.org/keywords/high-tech-firms","display_name":"high-tech enterprises","score":0.5699999928474426}],"concepts":[{"id":"https://openalex.org/C12559387","wikidata":"https://www.wikidata.org/wiki/Q185142","display_name":"Initial public offering","level":2,"score":0.9162476062774658},{"id":"https://openalex.org/C2780916735","wikidata":"https://www.wikidata.org/wiki/Q669584","display_name":"Prospectus","level":2,"score":0.8736522793769836},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.607244074344635},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.4532027840614319},{"id":"https://openalex.org/C2776034101","wikidata":"https://www.wikidata.org/wiki/Q1509347","display_name":"Commission","level":2,"score":0.437531977891922},{"id":"https://openalex.org/C102177615","wikidata":"https://www.wikidata.org/wiki/Q1627483","display_name":"Public offering","level":3,"score":0.4135773181915283},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.3722631633281708},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3703330159187317},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.364214688539505}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:199870707","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1P3-1666789801/measuring-the-marketing-impacts-of-initial-public","pdf_url":null,"source":{"id":"https://openalex.org/S2765053062","display_name":"The Business renaissance quarterly","issn_l":"1930-7462","issn":["1930-7462"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0098The \u009cBusiness renaissance quarterly","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7097136562","https://openalex.org/W3122852623","https://openalex.org/W3124793729","https://openalex.org/W2310372985","https://openalex.org/W2317546565","https://openalex.org/W2604678942","https://openalex.org/W2751534919","https://openalex.org/W7206549057","https://openalex.org/W2891983212","https://openalex.org/W2268893899"],"abstract_inverted_index":{"Abstract":[0],"An":[1,113,248],"earlier":[2,249],"paper":[3,33,250],"(Song,":[4,251],"Rhee":[5,252],"&":[6,322,355],"Adams,":[7,254],"2001)":[8],"on":[9,57,156,190,256,310,330,484],"initial":[10,114,258],"public":[11,115,149,259],"offering":[12,116,260],"(IPOs)":[13],"demonstrated":[14,262],"that":[15,52,105,238,263,336,390],"IPOs":[16,216,236,264,311,408],"have":[17,217,265,379],"significant":[18,101,266],"marketing":[19,42,49,96,267,288,416],"effects":[20,50,76,97,268,358,389],"in":[21,26,70,79,91,269,274,335,349,409,475,589],"terms":[22,270,590],"of":[23,37,40,47,103,122,147,199,271,297,307,359,387,403,406,415,418,436,454,457,489,494,506,525,547,560,576,591],"an":[24,35,151,211,272,341,431],"increase":[25,273],"revenue":[27,275,398],"from":[28,143,276,292,603],"products":[29,192,277,439,581,602],"and":[30,66,150,168,177,186,193,202,210,228,278,286,399,440,452,459,461,463,487,501,516,519,527,539,582,597],"services.":[31,279],"This":[32,544,563],"presents":[34,427],"estimate":[36,384],"the":[38,41,48,53,58,71,92,95,119,127,136,148,157,165,200,219,239,257,281,293,299,308,316,337,347,350,360,368,385,393,397,413,419,428,437,476,485,490,492,507,532,550,555,561,568,577,580,586,601],"value":[39,386,414],"effects.":[43],"The":[44,138,183,224,424,573],"substantial":[45],"magnitude":[46],"indicate":[51],"current":[54,294],"academic":[55,295],"view":[56,296],"IPO":[59,72,139,220,240,282,300,338,361,420,429,465,587],"as":[60,301,374,430,442,444,466,571],"a":[61,67,100,123,132,144,160,172,290,302,404,467,558],"financial":[62,181,196,304,351,369,394,511,551],"phenomenon":[63,319],"is":[64,77,118,130,289,333,546],"limited":[65],"broad":[68,145,207],"perspective":[69],"including":[73,513,534],"product":[74,285],"market":[75,352],"useful":[78],"our":[80],"information":[81,155,189,331,432,473,545],"age.":[82],"Considering":[83],"for":[84,109,135,215,315,434,445],"non-US":[85],"firms":[86],"to":[87,106,126,153,175,180,284,343,346,367,378,383,549,567],"offer":[88],"their":[89,592,604],"stocks":[90],"US":[93],"markets,":[94],"can":[98,421,564],"be":[99,107,422,565],"sources":[102],"advantage":[104],"recognized":[108],"international":[110],"firms.":[111],"Introduction":[112],"(IPO)":[117,261],"first":[120],"selling":[121],"company's":[124],"stock":[125,231],"public.":[128],"It":[129],"considered":[131],"major":[133],"milestone":[134],"company.":[137],"provides":[140,340],"equity":[141,517],"capital":[142],"segment":[146],"opportunity":[152,342],"disseminate":[154],"business":[574],"by":[159,234,585],"registration":[161,477],"document":[162,478],"filed":[163],"with":[164],"U.S.":[166],"Securities":[167],"Exchange":[169],"Commission":[170],"(SEC),":[171],"prospectus":[173,187,480,578],"distributed":[174],"investors,":[176],"road":[178],"shows":[179],"institutions.":[182],"SEC":[184],"registration1":[185],"include":[188],"business,":[191],"services,":[194],"management,":[195],"status,":[197],"details":[198],"offering,":[201],"relevant":[203],"risk":[204],"factors.":[205],"Recently,":[206],"Internet":[208],"access":[209],"expanded":[212],"investor":[213],"base":[214],"made":[218],"documentation":[221],"more":[222,243,504],"significant.":[223,375],"additional":[225],"transparency,":[226],"publicity,":[227],"generally":[229],"broader":[230],"ownership":[232],"established":[233],"recent":[235],"suggest":[237],"may":[241],"accomplish":[242],"than":[244],"simply":[245],"raising":[246],"capital.":[247],"fr":[253],"20013)":[255],"Relating":[280],"process":[283,339,362],"services":[287,441,583],"deviation":[291],"treating":[298],"strictly":[303],"event.":[305],"Much":[306],"literature":[309],"explains":[312],"various":[313],"reasons":[314],"under":[317],"pricing":[318],"(Ibbotson,":[320],"Sindelar,":[321],"Ritter,":[323],"1988;":[324],"Chemmanur,":[325],"1993;":[326],"Tinic,":[327],"1988).":[328],"Literature":[329],"signaling":[332],"related":[334,365],"convey":[344],"signals":[345],"participants":[348],"(Lev,":[353],"1992":[354],"1995).":[356],"Historically,":[357],"beyond":[363],"those":[364],"directly":[366],"markets":[370,570],"were":[371],"not":[372],"seen":[373],"That":[376],"appears":[377],"changed.":[380],"We":[381],"need":[382],"these":[388],"occur":[391],"outside":[392],"markets.":[395,552],"Using":[396],"sales":[400],"cost":[401,595],"data":[402],"sample":[405],"50":[407],"high":[410],"technology":[411],"companies,":[412],"impact":[417],"estimated.":[423],"next":[425],"section":[426,575],"event":[433],"consumers":[435],"firm's":[438],"well":[443],"potential":[446],"investors.":[447],"Sections":[448],"following":[449],"are:":[450],"Data":[451,458],"Sources":[453],"Data,":[455],"Analysis":[456],"Results,":[460],"Implications":[462],"Conclusions.":[464],"Product":[468],"Market":[469],"Information":[470],"Event":[471],"Typical":[472],"contained":[474],"or":[479],"includes":[481],"biographical":[482],"material":[483],"officers":[486],"directors":[488,500],"company,":[491,533],"amount":[493],"shares":[495],"each":[496],"insider":[497],"-":[498],"officers,":[499],"shareholders":[502],"owning":[503],"than10%":[505],"securities":[508,518],"owns,":[509],"complete":[510],"statements":[512],"existing":[514],"debts":[515],"how":[520],"they":[521],"are":[522],"capitalized,":[523],"uses":[524],"proceeds,":[526],"any":[528],"legal":[529],"proceedings":[530],"involving":[531],"strikes,":[535],"lawsuits,":[536],"anti-trust":[537],"actions,":[538],"copyright/":[540],"patent":[541],"infringement":[542],"suits.":[543],"interest":[548],"In":[553],"addition,":[554],"documents":[556],"contain":[557],"statement":[559],"business.":[562],"informative":[566],"non-financial":[569],"well.":[572],"describes":[579],"offered":[584],"company":[588],"uniqueness,":[593],"superiority,":[594],"effectiveness,":[596],"essentiality":[598],"thereby":[599],"differentiating":[600],"competitors.":[605],"\u2026":[606]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
