{"id":"https://openalex.org/W1997829481","doi":"https://doi.org/10.2753/joa0091-3367370202","title":"Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects","display_name":"Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects","publication_year":2008,"publication_date":"2008-06-19","ids":{"openalex":"https://openalex.org/W1997829481","doi":"https://doi.org/10.2753/joa0091-3367370202","mag":"1997829481"},"language":"en","primary_location":{"id":"doi:10.2753/joa0091-3367370202","doi":"https://doi.org/10.2753/joa0091-3367370202","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367370202","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073898417","display_name":"L. Lagerwerf","orcid":"https://orcid.org/0000-0002-6921-8767","observed_orcids":["https://orcid.org/0000-0002-6921-8767"]},"institutions":[{"id":"https://openalex.org/I865915315","display_name":"Vrije Universiteit Amsterdam","ror":"https://ror.org/008xxew50","country_code":"NL","type":"education","lineage":["https://openalex.org/I865915315"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Luuk Lagerwerf","raw_affiliation_strings":["Communication Science Department, VU University Amsterdam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Communication Science Department, VU University Amsterdam","institution_ids":["https://openalex.org/I865915315"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023662896","display_name":"Anoe Meijers","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anoe Meijers","raw_affiliation_strings":["Men's Underwear & Wellness products, Utrecht, the Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Men's Underwear & Wellness products, Utrecht, the Netherlands","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.6272,"has_fulltext":false,"cited_by_count":65,"citation_normalized_percentile":{"value":0.9170583,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"37","issue":"2","first_page":"19","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11148","display_name":"Language, Metaphor, and Cognition","score":0.9545999765396118,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11148","display_name":"Language, Metaphor, and Cognition","score":0.9545999765396118,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.020500000566244125,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.0031999999191612005,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/visual-metaphor","display_name":"visual metaphor","score":0.6990000009536743},{"id":"https://openalex.org/keywords/advertising-comprehension","display_name":"advertising comprehension","score":0.6700000166893005},{"id":"https://openalex.org/keywords/rhetorical-figures","display_name":"rhetorical devices","score":0.9330000281333923},{"id":"https://openalex.org/keywords/need-for-cognition","display_name":"need for cognition","score":0.9430000185966492},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.7509999871253967},{"id":"https://openalex.org/keywords/educational-attainment","display_name":"educational attainment","score":0.5070000290870667}],"concepts":[{"id":"https://openalex.org/C84976871","wikidata":"https://www.wikidata.org/wiki/Q2015673","display_name":"Openness to experience","level":2,"score":0.933505654335022},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6527366042137146},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6441136598587036},{"id":"https://openalex.org/C511192102","wikidata":"https://www.wikidata.org/wiki/Q5156948","display_name":"Comprehension","level":2,"score":0.6239901781082153},{"id":"https://openalex.org/C192562157","wikidata":"https://www.wikidata.org/wiki/Q316694","display_name":"Rhetorical question","level":2,"score":0.5106557011604309},{"id":"https://openalex.org/C53371666","wikidata":"https://www.wikidata.org/wiki/Q1778408","display_name":"Need for cognition","level":3,"score":0.48253676295280457},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.47958722710609436},{"id":"https://openalex.org/C2778311575","wikidata":"https://www.wikidata.org/wiki/Q18534","display_name":"Metaphor","level":2,"score":0.45528730750083923},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4184659719467163},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4137711524963379},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.1844395101070404},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11035460233688354},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.2753/joa0091-3367370202","doi":"https://doi.org/10.2753/joa0091-3367370202","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367370202","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},{"id":"pmh:oai:research.vu.nl:openaire_cris_publications/33c982b4-289a-4f8b-b05b-a4422a1c31fe","doi":null,"is_oa":false,"landing_page_url":"https://research.vu.nl/en/publications/33c982b4-289a-4f8b-b05b-a4422a1c31fe","pdf_url":null,"source":{"id":"https://openalex.org/S4306401107","display_name":"VU Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I865915315","host_organization_name":"Vrije Universiteit Amsterdam","host_organization_lineage":["https://openalex.org/I865915315"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Lagerwerf, L & Meijers, A 2008, 'Openness in metaphorical and straightforward advertisements: Appreciation effects', Journal of Advertising, vol. 37, no. 2, pp. 19-30. https://doi.org/10.2753/JOA0091-3367370202","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:vu:oai:research.vu.nl:publications/33c982b4-289a-4f8b-b05b-a4422a1c31fe","doi":null,"is_oa":false,"landing_page_url":"https://research.vu.nl/en/publications/33c982b4-289a-4f8b-b05b-a4422a1c31fe","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Advertising, 37(2), 19 - 30. M.E. Sharpe Inc.","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/4","score":0.6899999976158142,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W173831608","https://openalex.org/W627505216","https://openalex.org/W805434768","https://openalex.org/W997481703","https://openalex.org/W1492944275","https://openalex.org/W1604394441","https://openalex.org/W1964140767","https://openalex.org/W1969787028","https://openalex.org/W1981910835","https://openalex.org/W1994499687","https://openalex.org/W2011848730","https://openalex.org/W2018203936","https://openalex.org/W2022450012","https://openalex.org/W2030397779","https://openalex.org/W2033706136","https://openalex.org/W2035230101","https://openalex.org/W2041785371","https://openalex.org/W2044655650","https://openalex.org/W2049307533","https://openalex.org/W2054788835","https://openalex.org/W2075862633","https://openalex.org/W2079060798","https://openalex.org/W2083905551","https://openalex.org/W2098062982","https://openalex.org/W2102740895","https://openalex.org/W2136154044","https://openalex.org/W2161862715","https://openalex.org/W2179666942","https://openalex.org/W2328832051","https://openalex.org/W2490404422","https://openalex.org/W2763630370"],"related_works":["https://openalex.org/W2134709685","https://openalex.org/W7044466311","https://openalex.org/W2945690138","https://openalex.org/W2038178365","https://openalex.org/W2103664700","https://openalex.org/W7016016111","https://openalex.org/W6925293636","https://openalex.org/W2895197191","https://openalex.org/W4378530434","https://openalex.org/W4200084397"],"abstract_inverted_index":{"Openness":[0],"of":[1,9,24,42,98,108],"visual":[2],"metaphors":[3,54],"in":[4,39],"advertising":[5],"stimulates":[6],"the":[7,22,66,95],"elicitation":[8],"consumers'":[10],"elaborative":[11],"thoughts.":[12],"This":[13],"effect":[14],"has":[15],"not":[16],"been":[17],"investigated":[18],"with":[19,73],"respect":[20],"to":[21,56],"openness":[23,48,71],"straightforward":[25,32,61,78,99],"advertisements.":[26,62],"In":[27,44],"this":[28],"study,":[29],"metaphorical":[30],"and":[31,53,77,90,101,105],"advertisements":[33,79],"were":[34,80],"created":[35],"using":[36,65],"identical":[37],"visuals":[38],"different":[40],"degrees":[41],"openness.":[43],"a":[45],"pretest,":[46],"more":[47,50,82],"elicited":[49],"weak":[51],"implicatures,":[52],"appeared":[55],"be":[57],"less":[58],"comprehensible":[59],"than":[60,83],"An":[63],"experiment":[64],"same":[67],"materials":[68],"showed":[69],"that":[70],"interacted":[72],"rhetorical":[74],"figures.":[75],"Open":[76],"appreciated":[81],"either":[84],"open":[85],"or":[86],"closed":[87],"metaphors.":[88,109],"Education":[89],"need":[91],"for":[92],"cognition":[93],"moderated":[94,103],"appreciation":[96,104],"effects":[97,107],"advertisements,":[100],"gender":[102],"comprehension":[106]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-22T09:42:04.148104","created_date":"2016-06-24T00:00:00"}
