{"id":"https://openalex.org/W1997485332","doi":"https://doi.org/10.1504/ijmdm.2006.009140","title":"Marketing strategy based on customer behaviour for the LCD-TV","display_name":"Marketing strategy based on customer behaviour for the LCD-TV","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W1997485332","doi":"https://doi.org/10.1504/ijmdm.2006.009140","mag":"1997485332"},"language":"en","primary_location":{"id":"doi:10.1504/ijmdm.2006.009140","doi":"https://doi.org/10.1504/ijmdm.2006.009140","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijmdm.2006.009140","pdf_url":null,"source":{"id":"https://openalex.org/S105584983","display_name":"International Journal of Management and Decision Making","issn_l":"1462-4621","issn":["1462-4621","1741-5187"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Management and Decision Making","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042957762","display_name":"Yu-Jing Chiu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yu-Jing Chiu","raw_affiliation_strings":["Department of Applied Chemistry"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Applied Chemistry","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102715535","display_name":"Hsiao\u2010Chi Chen","orcid":"https://orcid.org/0000-0001-7930-0046","observed_orcids":["https://orcid.org/0000-0001-7930-0046"]},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Hsiao-Chi Chen","raw_affiliation_strings":["National Chiao-Tung University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Chiao-Tung University","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046523549","display_name":"Gwo\u2010Hshiung Tzeng","orcid":"https://orcid.org/0000-0003-1856-7497","observed_orcids":["https://orcid.org/0000-0003-1856-7497"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gwo-Hshiung Tzeng","raw_affiliation_strings":["Institute of Management of Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Management of Technology","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025468948","display_name":"Joseph Z. Shyu","orcid":"https://orcid.org/0000-0003-4702-6745","observed_orcids":["https://orcid.org/0000-0003-4702-6745"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joseph Z. Shyu","raw_affiliation_strings":["Institute of Management of Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Management of Technology","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":29.2446,"has_fulltext":false,"cited_by_count":241,"citation_normalized_percentile":{"value":0.99341441,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"7","issue":"2/3","first_page":"143","last_page":"143"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8788999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8788999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.09120000153779984,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/lcd-television","display_name":"LCD television","score":0.7760000228881836},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9470000267028809},{"id":"https://openalex.org/keywords/customer-buying-behaviour","display_name":"customer buying behaviour","score":0.8930000066757202},{"id":"https://openalex.org/keywords/customer-needs","display_name":"customer needs","score":0.6769999861717224},{"id":"https://openalex.org/keywords/dematel","display_name":"DEMATEL","score":0.800000011920929},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.703000009059906},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9599999785423279},{"id":"https://openalex.org/keywords/radiation","display_name":"radiation","score":0.656000018119812},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9559999704360962},{"id":"https://openalex.org/keywords/strategic-planning","display_name":"strategic planning","score":0.621999979019165}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6471377611160278},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5637802481651306},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.334022581577301},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33187127113342285}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1504/ijmdm.2006.009140","doi":"https://doi.org/10.1504/ijmdm.2006.009140","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijmdm.2006.009140","pdf_url":null,"source":{"id":"https://openalex.org/S105584983","display_name":"International Journal of Management and Decision Making","issn_l":"1462-4621","issn":["1462-4621","1741-5187"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Management and Decision Making","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijmdma:v:7:y:2006:i:2/3:p:143-165","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=9140","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W1562891728","https://openalex.org/W1602197886","https://openalex.org/W1969378667","https://openalex.org/W1990816723","https://openalex.org/W1992983421","https://openalex.org/W2001579773","https://openalex.org/W2010812063","https://openalex.org/W2015621728","https://openalex.org/W2017768073","https://openalex.org/W2018073696","https://openalex.org/W2027996344","https://openalex.org/W2035823998","https://openalex.org/W2063109506","https://openalex.org/W2064077433","https://openalex.org/W2069571758","https://openalex.org/W2076604822","https://openalex.org/W2099358844","https://openalex.org/W2540950808","https://openalex.org/W2967245639"],"related_works":["https://openalex.org/W4318678643","https://openalex.org/W7028549333","https://openalex.org/W4210817604","https://openalex.org/W7113485318","https://openalex.org/W3092674609","https://openalex.org/W241076962","https://openalex.org/W1974058256","https://openalex.org/W7037929745","https://openalex.org/W3048203786","https://openalex.org/W1915108143"],"abstract_inverted_index":{"Manufacturers":[0],"of":[1,52,101,135],"LCD-TV":[2,150],"tend":[3],"to":[4,21,30,75,132,152],"focus":[5],"on":[6],"technology":[7,35],"with":[8,118],"little":[9],"consideration":[10],"for":[11,146],"customer":[12,17,25,37,77,95,154],"needs.":[13,38,155],"We":[14],"have":[15],"researched":[16],"behaviour":[18,40],"in":[19,27,43,85,148],"order":[20],"learn":[22],"more":[23],"about":[24],"needs":[26],"an":[28],"effort":[29],"reduce":[31],"the":[32,61,89,106,133,149],"gap":[33],"between":[34,108],"and":[36,65,88,105,142],"Customer":[39],"is":[41,55,73,112,129],"defined":[42],"this":[44],"study":[45,139],"as":[46,120],"buying":[47],"behaviour.":[48],"The":[49,70,79,124],"traditional":[50],"concept":[51],"marketing":[53,125,143],"strategy":[54,126,144],"not":[56],"multi-dimensional,":[57],"so":[58],"we":[59],"employed":[60],"Decision":[62],"Making":[63],"Trial":[64],"Evaluation":[66],"Laboratory":[67],"(DEMATEL)":[68],"method.":[69],"DEMATEL":[71],"method":[72],"used":[74],"detect":[76],"buying-decision-factors.":[78],"relative":[80],"relationship":[81,107,134],"supports":[82],"strategic":[83],"planning":[84,127,145],"actual":[86],"situations":[87],"competitive":[90],"environment.":[91],"Results":[92],"show":[93],"that":[94],"buying-factors":[96],"include":[97],"price,":[98],"quality,":[99],"resolution":[100],"kinescope,":[102],"low":[103],"radiation,":[104],"these":[109],"factors.":[110,137],"Quality":[111],"a":[113,121],"powerful":[114],"factor":[115],"affecting":[116],"others,":[117],"advertising":[119],"prime":[122],"example.":[123],"framework":[128],"proposed":[130],"according":[131],"decision":[136],"This":[138],"provides":[140],"relationships":[141],"firms":[147],"market":[151],"meet":[153]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":14},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":16},{"year":2017,"cited_by_count":11},{"year":2016,"cited_by_count":9},{"year":2015,"cited_by_count":14},{"year":2014,"cited_by_count":19},{"year":2013,"cited_by_count":11},{"year":2012,"cited_by_count":11}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}