{"id":"https://openalex.org/W1997279671","doi":"https://doi.org/10.1300/j162v03n03_07","title":"Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry","display_name":"Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry","publication_year":2002,"publication_date":"2002-06-01","ids":{"openalex":"https://openalex.org/W1997279671","doi":"https://doi.org/10.1300/j162v03n03_07","mag":"1997279671"},"language":"en","primary_location":{"id":"doi:10.1300/j162v03n03_07","doi":"https://doi.org/10.1300/j162v03n03_07","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j162v03n03_07","pdf_url":null,"source":{"id":"https://openalex.org/S108158533","display_name":"Journal of Quality Assurance in Hospitality & Tourism","issn_l":"1528-008X","issn":["1528-008X","1528-0098"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Quality Assurance in Hospitality &amp; Tourism","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100693253","display_name":"Vincent Cho","orcid":"https://orcid.org/0000-0003-0726-8352","observed_orcids":["https://orcid.org/0000-0003-0726-8352"]},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Vincent Cho","raw_affiliation_strings":["Department of Management, Hong Kong Polytechnic University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Hong Kong Polytechnic University","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"last","author":{"id":null,"display_name":"Paul Leung","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Paul Leung","raw_affiliation_strings":["Department of Hotel and Tourism Management, Hong Kong Polytechnic University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Hotel and Tourism Management, Hong Kong Polytechnic University","institution_ids":["https://openalex.org/I14243506"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I14243506"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.42907106,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"3","issue":"3-4","first_page":"109","last_page":"131"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.486299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.486299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.2808000147342682,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.1738000065088272,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/database-marketing","display_name":"database marketing","score":0.9950000047683716},{"id":"https://openalex.org/keywords/data-mining","display_name":"data mining","score":0.8920000195503235},{"id":"https://openalex.org/keywords/knowledge-discovery","display_name":"knowledge discovery","score":0.7749999761581421},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.7889999747276306},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.8370000123977661},{"id":"https://openalex.org/keywords/customer-profiling","display_name":"customer profiling","score":0.7540000081062317},{"id":"https://openalex.org/keywords/decision-tree-classifier","display_name":"decision tree classification","score":0.8190000057220459},{"id":"https://openalex.org/keywords/regression-analysis","display_name":"regression analysis","score":0.8740000128746033},{"id":"https://openalex.org/keywords/inductive-logic-programming","display_name":"inductive logic programming","score":0.7599999904632568},{"id":"https://openalex.org/keywords/probabilistic-rules","display_name":"probabilistic rules","score":0.9900000095367432},{"id":"https://openalex.org/keywords/niche-markets","display_name":"niche markets","score":0.8130000233650208},{"id":"https://openalex.org/keywords/air-transport","display_name":"airline industry","score":0.5820000171661377},{"id":"https://openalex.org/keywords/hotel-chains","display_name":"hotel chains","score":0.9679999947547913}],"concepts":[{"id":"https://openalex.org/C2779879191","wikidata":"https://www.wikidata.org/wiki/Q1924293","display_name":"Database marketing","level":4,"score":0.7802282571792603},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5820825695991516},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.5158112049102783},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.48411476612091064},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.47397226095199585},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.4570472538471222},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.45072200894355774},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4434104859828949},{"id":"https://openalex.org/C120567893","wikidata":"https://www.wikidata.org/wiki/Q1582085","display_name":"Knowledge extraction","level":2,"score":0.43526333570480347},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.43055811524391174},{"id":"https://openalex.org/C23906176","wikidata":"https://www.wikidata.org/wiki/Q727515","display_name":"Affinity analysis","level":3,"score":0.41344061493873596},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34153425693511963},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.31373709440231323},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.2925879955291748},{"id":"https://openalex.org/C193524817","wikidata":"https://www.wikidata.org/wiki/Q386780","display_name":"Association rule learning","level":2,"score":0.27568697929382324},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26642346382141113},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20816069841384888},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.1563071608543396},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1300/j162v03n03_07","doi":"https://doi.org/10.1300/j162v03n03_07","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j162v03n03_07","pdf_url":null,"source":{"id":"https://openalex.org/S108158533","display_name":"Journal of Quality Assurance in Hospitality & Tourism","issn_l":"1528-008X","issn":["1528-008X","1528-0098"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Quality Assurance in Hospitality &amp; Tourism","raw_type":"journal-article"},{"id":"pmh:oai:ira.lib.polyu.edu.hk:10397/17104","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10397/17104","pdf_url":null,"source":{"id":"https://openalex.org/S4306400205","display_name":"PolyU Institutional Research Archive (Hong Kong Polytechnic University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I14243506","host_organization_name":"Hong Kong Polytechnic University","host_organization_lineage":["https://openalex.org/I14243506"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal/Magazine Article"},{"id":"pmh:oai:ira.lib.polyu.edu.hk:10397/63452","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10397/63452","pdf_url":null,"source":{"id":"https://openalex.org/S4306400205","display_name":"PolyU Institutional Research Archive (Hong Kong Polytechnic University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I14243506","host_organization_name":"Hong Kong Polytechnic University","host_organization_lineage":["https://openalex.org/I14243506"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Book Chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W34322314","https://openalex.org/W58021204","https://openalex.org/W116117826","https://openalex.org/W128754594","https://openalex.org/W187357030","https://openalex.org/W230943270","https://openalex.org/W282314558","https://openalex.org/W1491663334","https://openalex.org/W1504694836","https://openalex.org/W1540291843","https://openalex.org/W1553735054","https://openalex.org/W1560770548","https://openalex.org/W1594031697","https://openalex.org/W1595490060","https://openalex.org/W1604176317","https://openalex.org/W1610836425","https://openalex.org/W1670263352","https://openalex.org/W1704669313","https://openalex.org/W1898740050","https://openalex.org/W1918127456","https://openalex.org/W1999138184","https://openalex.org/W2004131797","https://openalex.org/W2023233876","https://openalex.org/W2024865096","https://openalex.org/W2027698138","https://openalex.org/W2030069306","https://openalex.org/W2031199644","https://openalex.org/W2033792731","https://openalex.org/W2045344725","https://openalex.org/W2064404052","https://openalex.org/W2085590601","https://openalex.org/W2089490144","https://openalex.org/W2089967664","https://openalex.org/W2115296209","https://openalex.org/W2123669987","https://openalex.org/W2126277459","https://openalex.org/W2128420091","https://openalex.org/W2147047431","https://openalex.org/W2147169507","https://openalex.org/W2147512175","https://openalex.org/W2153028052","https://openalex.org/W2153476503","https://openalex.org/W2313834970","https://openalex.org/W4210551987","https://openalex.org/W4210937630","https://openalex.org/W4212848460","https://openalex.org/W4256146790"],"related_works":["https://openalex.org/W306539133","https://openalex.org/W102333897","https://openalex.org/W2349813693","https://openalex.org/W4210409642","https://openalex.org/W2350535933","https://openalex.org/W4206487477","https://openalex.org/W2062332656","https://openalex.org/W2253319328","https://openalex.org/W2068090227","https://openalex.org/W1523965686"],"abstract_inverted_index":{"SUMMARY":[0],"Given":[1],"the":[2,111,115,132,148,180],"trend":[3,57],"that":[4,60],"international":[5,31],"corporations":[6,91],"are":[7,93,167],"utilizing":[8,195],"various":[9],"information":[10,16,64,72],"systems":[11],"for":[12,211],"their":[13],"daily":[14],"activities,":[15],"on":[17],"sales":[18],"transactions":[19],"together":[20],"with":[21,131],"corresponding":[22],"customer":[23],"profile":[24],"is":[25,49,73],"usually":[26],"available":[27,65],"in":[28,58,66,76,89,126,151,176,192,198],"airlines":[29],"and":[30,83,99,137,163,207],"hotel":[32],"chains.":[33],"This":[34,48,145],"allows":[35],"segments":[36],"of":[37,63,109,135],"customers":[38],"to":[39,43,51,129,178,188],"be":[40,107,174],"drawn":[41],"according":[42],"selected":[44],"relevant":[45],"demographic":[46],"variables.":[47],"referred":[50],"as":[52],"Database":[53,183,199],"Marketing,":[54,184,200],"a":[55,67,201],"new":[56,81,118],"marketing":[59,78],"makes":[61],"use":[62],"company's":[68],"database.":[69],"The":[70],"extracted":[71],"also":[74],"useful":[75],"planning":[77],"strategies,":[79],"launching":[80],"products/services":[82],"defining":[84],"market":[85],"segmentation.":[86],"As":[87],"databases":[88],"large":[90],"nowadays":[92],"getting":[94],"large,":[95],"sparser,":[96],"more":[97,100],"free-formatted":[98],"dynamic,":[101],"traditional":[102],"statistical":[103],"techniques":[104,150,172],"may":[105],"not":[106],"capable":[108],"extracting":[110,136],"encapsulated":[112],"knowledge":[113,141],"inside":[114,143],"databases.":[116,144],"A":[117],"technical":[119],"stream,":[120],"data":[121,152],"mining":[122],"has":[123],"been":[124],"developed":[125],"Computer":[127],"Science":[128],"deal":[130],"complex":[133],"task":[134],"managing":[138],"any":[139],"potential":[140],"embedded":[142],"paper":[146],"introduces":[147],"common":[149],"mining,":[153],"including":[154],"decision":[155],"tree":[156],"classifiers,":[157],"regression":[158],"analysis,":[159],"induction":[160],"programming":[161],"logic,":[162],"probabilistic":[164],"rules.":[165],"Suggestions":[166],"offered":[168],"about":[169],"how":[170],"these":[171],"can":[173,186,203],"used":[175],"order":[177],"improve":[179],"engineering":[181],"behind":[182],"which":[185],"help":[187],"promote":[189],"niche":[190],"markets":[191],"tourism.":[193],"By":[194],"its":[196,205],"know-how":[197],"company":[202],"sharpen":[204],"competitiveness":[206],"build":[208],"entry":[209],"barriers":[210],"others.":[212]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
