{"id":"https://openalex.org/W1997254166","doi":"https://doi.org/10.1177/076737010502000204","title":"Pr\u00e9sentation et applications des mesures implicites de restitution m\u00e9morielle en marketing","display_name":"Pr\u00e9sentation et applications des mesures implicites de restitution m\u00e9morielle en marketing","publication_year":2005,"publication_date":"2005-06-01","ids":{"openalex":"https://openalex.org/W1997254166","doi":"https://doi.org/10.1177/076737010502000204","mag":"1997254166"},"language":"fr","primary_location":{"id":"doi:10.1177/076737010502000204","doi":"https://doi.org/10.1177/076737010502000204","is_oa":false,"landing_page_url":"https://doi.org/10.1177/076737010502000204","pdf_url":null,"source":{"id":"https://openalex.org/S4210175448","display_name":"Recherche et Applications en Marketing (French Edition)","issn_l":"0767-3701","issn":["0767-3701","2051-2821"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-2","jufo-1","norway-1","poland-20"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (French Edition)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://lirias.kuleuven.be/handle/123456789/122262","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090916770","display_name":"Olivier Trendel","orcid":"https://orcid.org/0000-0003-4826-6679","observed_orcids":["https://orcid.org/0000-0003-4826-6679"]},"institutions":[{"id":"https://openalex.org/I118618916","display_name":"Universit\u00e9 Pierre Mend\u00e8s France","ror":"https://ror.org/02f7wz369","country_code":"FR","type":"education","lineage":["https://openalex.org/I118618916","https://openalex.org/I899635006"]},{"id":"https://openalex.org/I4210149642","display_name":"Centre d'Etudes et de Recherches Appliqu\u00e9es \u00e0 la Gestion","ror":"https://ror.org/0509qp208","country_code":"FR","type":"facility","lineage":["https://openalex.org/I4210149642","https://openalex.org/I899635006"]},{"id":"https://openalex.org/I68666633","display_name":"Grenoble Ecole de Management","ror":"https://ror.org/01h4fxd96","country_code":"FR","type":"education","lineage":["https://openalex.org/I68666633"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Olivier Trendel","raw_affiliation_strings":["Doctorant au Centre d'\u00c9tudes et de Recherches Appliqu\u00e9es \u00e0 la Gestion (CERAG), UPMF, Grenoble Enseignant en marketing - Grenoble \u00c9cole de Management"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doctorant au Centre d'\u00c9tudes et de Recherches Appliqu\u00e9es \u00e0 la Gestion (CERAG), UPMF, Grenoble Enseignant en marketing - Grenoble \u00c9cole de Management","institution_ids":["https://openalex.org/I118618916","https://openalex.org/I4210149642","https://openalex.org/I68666633"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036189055","display_name":"Luk Warlop","orcid":"https://orcid.org/0000-0002-7162-6372","observed_orcids":["https://orcid.org/0000-0002-7162-6372"]},"institutions":[{"id":"https://openalex.org/I99464096","display_name":"KU Leuven","ror":"https://ror.org/05f950310","country_code":"BE","type":"education","lineage":["https://openalex.org/I99464096"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Luk Warlop","raw_affiliation_strings":["Professeur en marketing - K.U. Louvain, Belgique D\u00e9partement d'\u00e9conomie appliqu\u00e9e"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professeur en marketing - K.U. Louvain, Belgique D\u00e9partement d'\u00e9conomie appliqu\u00e9e","institution_ids":["https://openalex.org/I99464096"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":0.4269,"has_fulltext":false,"cited_by_count":71,"citation_normalized_percentile":{"value":0.56742268,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":99},"biblio":{"volume":"20","issue":"2","first_page":"77","last_page":"104"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10918","display_name":"Memory Processes and Influences","score":0.6948000192642212,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T10918","display_name":"Memory Processes and Influences","score":0.6948000192642212,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12848","display_name":"Psychological Testing and Assessment","score":0.08309999853372574,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.022700000554323196,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/implicit-measures","display_name":"implicit measures","score":0.9800000190734863},{"id":"https://openalex.org/keywords/implicit-memory","display_name":"implicit memory","score":0.871999979019165},{"id":"https://openalex.org/keywords/implicit-association-test","display_name":"Implicit Association Test","score":0.6389999985694885},{"id":"https://openalex.org/keywords/implicit-cognition","display_name":"implicit cognition","score":0.6660000085830688},{"id":"https://openalex.org/keywords/unconscious-cognition","display_name":"unconscious cognition","score":0.640999972820282},{"id":"https://openalex.org/keywords/measurement-validity","display_name":"measurement validity","score":0.6179999709129333},{"id":"https://openalex.org/keywords/measurement-error-reduction","display_name":"measurement error reduction","score":0.7990000247955322},{"id":"https://openalex.org/keywords/marketing-applications","display_name":"marketing applications","score":0.515999972820282}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5967491865158081},{"id":"https://openalex.org/C2778392301","wikidata":"https://www.wikidata.org/wiki/Q1156800","display_name":"Restitution","level":2,"score":0.5877115726470947},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3261033296585083},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17219102382659912},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1177/076737010502000204","doi":"https://doi.org/10.1177/076737010502000204","is_oa":false,"landing_page_url":"https://doi.org/10.1177/076737010502000204","pdf_url":null,"source":{"id":"https://openalex.org/S4210175448","display_name":"Recherche et Applications en Marketing (French Edition)","issn_l":"0767-3701","issn":["0767-3701","2051-2821"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-2","jufo-1","norway-1","poland-20"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (French Edition)","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-02023616v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-02023616","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Recherche et Applications en Marketing (French Edition), 2005, 20 (2), pp.77-104. ⟨10.1177/076737010502000204⟩","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:lirias2repo.kuleuven.be:123456789/122262","doi":null,"is_oa":true,"landing_page_url":"https://lirias.kuleuven.be/handle/123456789/122262","pdf_url":null,"source":{"id":"https://openalex.org/S7407055369","display_name":"Lirias","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"DTEW Research Report 0574, (1-46)","raw_type":"info:eu-repo/semantics/report"}],"best_oa_location":{"id":"pmh:oai:lirias2repo.kuleuven.be:123456789/122262","doi":null,"is_oa":true,"landing_page_url":"https://lirias.kuleuven.be/handle/123456789/122262","pdf_url":null,"source":{"id":"https://openalex.org/S7407055369","display_name":"Lirias","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"DTEW Research Report 0574, (1-46)","raw_type":"info:eu-repo/semantics/report"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":126,"referenced_works":["https://openalex.org/W25086407","https://openalex.org/W600150901","https://openalex.org/W1552590699","https://openalex.org/W1596357498","https://openalex.org/W1675227191","https://openalex.org/W1708874574","https://openalex.org/W1964518684","https://openalex.org/W1965514675","https://openalex.org/W1972244180","https://openalex.org/W1972658796","https://openalex.org/W1974083637","https://openalex.org/W1975174817","https://openalex.org/W1978976775","https://openalex.org/W1979010464","https://openalex.org/W1981674338","https://openalex.org/W1982186270","https://openalex.org/W1985926727","https://openalex.org/W1987678559","https://openalex.org/W1988471354","https://openalex.org/W1989446738","https://openalex.org/W1991936003","https://openalex.org/W1993721703","https://openalex.org/W1997198179","https://openalex.org/W1997201967","https://openalex.org/W2003018137","https://openalex.org/W2004731820","https://openalex.org/W2010325261","https://openalex.org/W2010928525","https://openalex.org/W2012682638","https://openalex.org/W2017454365","https://openalex.org/W2017575930","https://openalex.org/W2021093818","https://openalex.org/W2024168339","https://openalex.org/W2026099942","https://openalex.org/W2026496610","https://openalex.org/W2027380211","https://openalex.org/W2028642871","https://openalex.org/W2029198478","https://openalex.org/W2031923292","https://openalex.org/W2038457328","https://openalex.org/W2040424194","https://openalex.org/W2041468403","https://openalex.org/W2043246786","https://openalex.org/W2043810538","https://openalex.org/W2044854963","https://openalex.org/W2047847060","https://openalex.org/W2048774985","https://openalex.org/W2049275972","https://openalex.org/W2049881653","https://openalex.org/W2050135031","https://openalex.org/W2051560765","https://openalex.org/W2052395480","https://openalex.org/W2054830678","https://openalex.org/W2056763498","https://openalex.org/W2057987167","https://openalex.org/W2058642129","https://openalex.org/W2059654431","https://openalex.org/W2059851708","https://openalex.org/W2060855448","https://openalex.org/W2063531088","https://openalex.org/W2064927577","https://openalex.org/W2074404186","https://openalex.org/W2075770287","https://openalex.org/W2076879021","https://openalex.org/W2078291288","https://openalex.org/W2080949286","https://openalex.org/W2083504765","https://openalex.org/W2085169214","https://openalex.org/W2085728689","https://openalex.org/W2087530000","https://openalex.org/W2087671500","https://openalex.org/W2087764343","https://openalex.org/W2088566205","https://openalex.org/W2088688169","https://openalex.org/W2091078977","https://openalex.org/W2096648510","https://openalex.org/W2098098526","https://openalex.org/W2098804822","https://openalex.org/W2100737460","https://openalex.org/W2101018909","https://openalex.org/W2104799039","https://openalex.org/W2106120367","https://openalex.org/W2108473067","https://openalex.org/W2109460140","https://openalex.org/W2111276187","https://openalex.org/W2112985640","https://openalex.org/W2113178239","https://openalex.org/W2114826854","https://openalex.org/W2115021067","https://openalex.org/W2115293684","https://openalex.org/W2120040606","https://openalex.org/W2120357670","https://openalex.org/W2123444319","https://openalex.org/W2130995195","https://openalex.org/W2133012096","https://openalex.org/W2140534852","https://openalex.org/W2152016761","https://openalex.org/W2155851103","https://openalex.org/W2156022826","https://openalex.org/W2156267029","https://openalex.org/W2156718079","https://openalex.org/W2162173963","https://openalex.org/W2164558494","https://openalex.org/W2166869510","https://openalex.org/W2170567537","https://openalex.org/W2172337630","https://openalex.org/W2174064721","https://openalex.org/W2314396970","https://openalex.org/W2315163234","https://openalex.org/W2319066752","https://openalex.org/W2325653288","https://openalex.org/W2332459685","https://openalex.org/W2416181224","https://openalex.org/W2600387234","https://openalex.org/W2744594409","https://openalex.org/W2798445359","https://openalex.org/W2902225836","https://openalex.org/W2902739330","https://openalex.org/W2914858073","https://openalex.org/W2966248681","https://openalex.org/W3021175004","https://openalex.org/W3146709353","https://openalex.org/W4206205808","https://openalex.org/W4245402015","https://openalex.org/W4285719527","https://openalex.org/W4300870773"],"related_works":["https://openalex.org/W6903649473","https://openalex.org/W769413025","https://openalex.org/W7029958296","https://openalex.org/W649917726","https://openalex.org/W1648750946","https://openalex.org/W2041754366","https://openalex.org/W89660240","https://openalex.org/W3153246267","https://openalex.org/W1988841148","https://openalex.org/W4251889494"],"abstract_inverted_index":{"Une":[0],"mesure":[1,5],"implicite":[2,109],"est":[3,76],"une":[4],"utilisant":[6],"un":[7],"protocole":[8],"de":[9,11,53,65,73,100,106],"recueil":[10],"donn\u00e9es":[12],"non":[13],"centr\u00e9":[14],"directement":[15],"sur":[16],"l'objet":[17],"d'investigation.":[18],"Les":[19],"mesures":[20,55,67,75,87,101],"implicites":[21,88],"pr\u00e9sent\u00e9es":[22],"dans":[23],"ce":[24],"papier":[25],"concernent":[26],"soit":[27,39],"la":[28,36,40,96,107],"restitution":[29,41],"m\u00e9morielle":[30,42],"d'un":[31],"concept":[32],"unique":[33],"(":[34,110],"i.e.":[35,111],"m\u00e9moire":[37],"implicite),":[38],"d'associations":[43],"(par":[44],"exemple":[45],"le":[46],"Test":[47],"d'Associations":[48],"Implicites).":[49],"Six":[50],"domaines":[51],"d'applications":[52],"ces":[54,66,74],"en":[56,89],"marketing":[57],"sont":[58,68],"d\u00e9taill\u00e9s.":[59],"Pour":[60],"chaque":[61],"domaine,":[62],"les":[63,82],"apports":[64],"clairement":[69],"identifi\u00e9s.":[70],"La":[71,79],"validit\u00e9":[72],"\u00e9galement":[77],"abord\u00e9e.":[78],"conclusion":[80],"synth\u00e9tise":[81],"diff\u00e9rentes":[83],"raisons":[84,92],"d'utilisation":[85],"des":[86,98],"marketing.":[90],"Ces":[91],"concernent,":[93],"d'une":[94],"part,":[95,104],"r\u00e9duction":[97],"erreurs":[99],"et,":[102],"d'autre":[103],"l'\u00e9tude":[105],"cognition":[108],"inconsciente).":[112]},"counts_by_year":[{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":10},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}