{"id":"https://openalex.org/W1997100295","doi":"https://doi.org/10.3280/sc2014-047010","title":"La creativit\u00e0 dei prosumer digitali ed i processi di diffusione e contaminazione del significato","display_name":"La creativit\u00e0 dei prosumer digitali ed i processi di diffusione e contaminazione del significato","publication_year":2014,"publication_date":"2014-10-01","ids":{"openalex":"https://openalex.org/W1997100295","doi":"https://doi.org/10.3280/sc2014-047010","mag":"1997100295"},"language":"it","primary_location":{"id":"doi:10.3280/sc2014-047010","doi":"https://doi.org/10.3280/sc2014-047010","is_oa":false,"landing_page_url":"https://doi.org/10.3280/sc2014-047010","pdf_url":null,"source":{"id":"https://openalex.org/S4210231383","display_name":"SOCIOLOGIA DELLA COMUNICAZIONE","issn_l":"1121-1733","issn":["1121-1733","1972-4926"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-class-a","anvur-scientific","erih-plus","norway-1"],"host_organization":"https://openalex.org/P4310320198","host_organization_name":"FrancoAngeli","host_organization_lineage":["https://openalex.org/P4310320198"],"host_organization_lineage_names":["FrancoAngeli"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOCIOLOGIA DELLA COMUNICAZIONE","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010674830","display_name":"Piergiorgio Degli Esposti","orcid":"https://orcid.org/0000-0001-8930-0859","observed_orcids":["https://orcid.org/0000-0001-8930-0859"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Giorgio Degli Esposti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5010674830"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":"47","first_page":"116","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9818999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9818999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.010099999606609344,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hyperconsumption","display_name":"hyperconsumption","score":0.9629999995231628},{"id":"https://openalex.org/keywords/production-and-consumption","display_name":"production and consumption","score":0.8420000076293945},{"id":"https://openalex.org/keywords/brand-value-creation","display_name":"brand value creation","score":0.9369999766349792},{"id":"https://openalex.org/keywords/storytelling","display_name":"storytelling","score":0.7350000143051147},{"id":"https://openalex.org/keywords/viral-content","display_name":"viral content","score":0.8330000042915344},{"id":"https://openalex.org/keywords/content-diffusion","display_name":"content diffusion","score":0.46299999952316284},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.7239999771118164},{"id":"https://openalex.org/keywords/brand-resilience","display_name":"brand resilience","score":0.9459999799728394},{"id":"https://openalex.org/keywords/digital-technologies","display_name":"digital technologies","score":0.6700000166893005}],"concepts":[{"id":"https://openalex.org/C2779939747","wikidata":"https://www.wikidata.org/wiki/Q1145220","display_name":"Prosumer","level":3,"score":0.8078873157501221},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7472087144851685},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2564566731452942},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12282565236091614},{"id":"https://openalex.org/C188573790","wikidata":"https://www.wikidata.org/wiki/Q12705","display_name":"Renewable energy","level":2,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3280/sc2014-047010","doi":"https://doi.org/10.3280/sc2014-047010","is_oa":false,"landing_page_url":"https://doi.org/10.3280/sc2014-047010","pdf_url":null,"source":{"id":"https://openalex.org/S4210231383","display_name":"SOCIOLOGIA DELLA COMUNICAZIONE","issn_l":"1121-1733","issn":["1121-1733","1972-4926"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-class-a","anvur-scientific","erih-plus","norway-1"],"host_organization":"https://openalex.org/P4310320198","host_organization_name":"FrancoAngeli","host_organization_lineage":["https://openalex.org/P4310320198"],"host_organization_lineage_names":["FrancoAngeli"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOCIOLOGIA DELLA COMUNICAZIONE","raw_type":"journal-article"},{"id":"pmh:oai:cris.unibo.it:11585/382462","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/11585/382462","pdf_url":null,"source":{"id":"https://openalex.org/S4306402579","display_name":"Archivio istituzionale della ricerca (Alma Mater Studiorum Universit\u00e0 di Bologna)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210117483","host_organization_name":"Istituto di Ematologia di Bologna","host_organization_lineage":["https://openalex.org/I4210117483"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W582946592","https://openalex.org/W634562057","https://openalex.org/W642701713","https://openalex.org/W1563008415","https://openalex.org/W1566851511","https://openalex.org/W1592937458","https://openalex.org/W1599568072","https://openalex.org/W1640365037","https://openalex.org/W2071169721","https://openalex.org/W2131528002","https://openalex.org/W2328517198","https://openalex.org/W2482523110","https://openalex.org/W4250716248"],"related_works":["https://openalex.org/W2341686485","https://openalex.org/W3089500609","https://openalex.org/W2141078200","https://openalex.org/W7015319078","https://openalex.org/W7220095963","https://openalex.org/W2108625815","https://openalex.org/W3096261611","https://openalex.org/W1518827317","https://openalex.org/W7220749328","https://openalex.org/W1597266731"],"abstract_inverted_index":{"Partendo":[0],"dal":[1],"concetto":[2],"di":[3,6,22,34,38,85,108,110],"iperconsumo":[4],"e":[5,26,46,88,105],"come":[7],"le":[8],"tecnologie":[9],"digitali":[10],"stiano":[11],"contribuendo":[12],"a":[13,89],"trasformare":[14],"il":[15,18,24,49,57,66],"rapporto":[16],"produzione/consumo,":[17],"contributo":[19],"ha":[20],"l\u2019obiettivo":[21],"analizzare":[23],"ruolo":[25],"la":[27,75],"creativita\u0300":[28],"dei":[29,55,62],"prosumer":[30,70],"all\u2019interno":[31,61],"del":[32,36,44,59,69],"processo":[33],"creazione":[35],"valore":[37],"marca.":[39],"L\u2019autore":[40,72],"analizza,":[41],"attraverso":[42],"l\u2019evoluzione":[43],"marketing":[45],"dello":[47],"storytelling,":[48],"passaggio":[50],"dalla":[51],"viralita\u0300":[52],"alla":[53],"spalmabilita\u0300":[54],"contenuti,":[56],"collasso":[58],"contesto":[60],"social":[63],"network":[64],"ed":[65],"paradosso":[67],"dell\u2019empowerment/exploitment":[68],"digitale.":[71],"sostiene":[73],"che":[74,99],"marca,":[76],"nell\u2019epoca":[77],"contemporanea":[78],"dimostri":[79],"una":[80,106],"elevata":[81],"resilienza.":[82],"A":[83],"verifica":[84],"quanto":[86],"esposto":[87],"sostegno":[90],"delle":[91],"ipotesi":[92],"teoriche":[93],"l\u2019autore":[94],"utilizza":[95],"un":[96],"approccio":[97],"empirico":[98],"comprende":[100],"l\u2019analisi":[101],"della":[102],"letteratura":[103],"internazionale":[104],"serie":[107],"casi":[109],"studio.":[111]},"counts_by_year":[{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-15T10:00:46.086208","created_date":"2016-06-24T00:00:00"}
