{"id":"https://openalex.org/W1996594997","doi":"https://doi.org/10.1007/s11621-011-0005-5","title":"Getting Closer to the Consumer \u2013 How Nivea Co-Creates New Products","display_name":"Getting Closer to the Consumer \u2013 How Nivea Co-Creates New Products","publication_year":2011,"publication_date":"2011-02-01","ids":{"openalex":"https://openalex.org/W1996594997","doi":"https://doi.org/10.1007/s11621-011-0005-5","mag":"1996594997"},"language":"en","primary_location":{"id":"doi:10.1007/s11621-011-0005-5","doi":"https://doi.org/10.1007/s11621-011-0005-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11621-011-0005-5","pdf_url":null,"source":{"id":"https://openalex.org/S4210219833","display_name":"Marketing Review St Gallen","issn_l":"1865-6544","issn":["1865-6544","1865-7516"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Review St. Gallen","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011439559","display_name":"Volker Bilgram","orcid":"https://orcid.org/0000-0001-9600-5655","observed_orcids":["https://orcid.org/0000-0001-9600-5655"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Volker Bilgram","raw_affiliation_strings":["HYVE, M\u00fcnchen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HYVE, M\u00fcnchen, Deutschland","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"Michael Bartl","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Bartl","raw_affiliation_strings":["HYVE, M\u00fcnchen, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HYVE, M\u00fcnchen, Deutschland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055033649","display_name":"Stefan S. Biel","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I106618798","display_name":"Beiersdorf (Germany)","ror":"https://ror.org/04aqg9s78","country_code":"DE","type":"company","lineage":["https://openalex.org/I106618798"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Stefan Biel","raw_affiliation_strings":["Beiersdorf, Hamburg, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beiersdorf, Hamburg, Deutschland","institution_ids":["https://openalex.org/I106618798"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":15.7703,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.98391179,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"28","issue":"1","first_page":"34","last_page":"40"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9467999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9467999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14147","display_name":"Innovative Approaches in Technology and Social Development","score":0.02810000069439411,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.007600000128149986,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/co-creation","display_name":"co-creation","score":0.9629999995231628},{"id":"https://openalex.org/keywords/nivea","display_name":"Nivea","score":0.7720000147819519},{"id":"https://openalex.org/keywords/deodorants","display_name":"deodorants","score":0.7160000205039978},{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.7409999966621399},{"id":"https://openalex.org/keywords/innovation-management","display_name":"innovation management","score":0.7720000147819519},{"id":"https://openalex.org/keywords/netnography","display_name":"netnography","score":0.8640000224113464},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7519999742507935},{"id":"https://openalex.org/keywords/customer-insight","display_name":"consumer insight","score":0.6830000281333923},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.4659999907016754}],"concepts":[{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3388746976852417}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s11621-011-0005-5","doi":"https://doi.org/10.1007/s11621-011-0005-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11621-011-0005-5","pdf_url":null,"source":{"id":"https://openalex.org/S4210219833","display_name":"Marketing Review St Gallen","issn_l":"1865-6544","issn":["1865-6544","1865-7516"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Review St. Gallen","raw_type":"journal-article"},{"id":"pmh:oai:kobv.de-opus4-th-nuernberg:2688","doi":null,"is_oa":false,"landing_page_url":"https://opus4.kobv.de/opus4-ohm/frontdoor/index/index/docId/2688","pdf_url":null,"source":{"id":"https://openalex.org/S4306401730","display_name":"OHMdok (Technische Hochschule N\u00fcrnberg)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210100612","host_organization_name":"Georg Simon Ohm University of Applied Sciences Nuremberg","host_organization_lineage":["https://openalex.org/I4210100612"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W91843373","https://openalex.org/W1511351087","https://openalex.org/W1513621653","https://openalex.org/W1569309625","https://openalex.org/W1983895294","https://openalex.org/W2013675601","https://openalex.org/W2020454096","https://openalex.org/W2036984743","https://openalex.org/W2075338797","https://openalex.org/W2098728317","https://openalex.org/W2118243939","https://openalex.org/W2131013852","https://openalex.org/W2171913146","https://openalex.org/W2228025009","https://openalex.org/W2314166630","https://openalex.org/W2443859948","https://openalex.org/W4229502521","https://openalex.org/W4297081765","https://openalex.org/W4388169926","https://openalex.org/W6609294999"],"related_works":["https://openalex.org/W3374315","https://openalex.org/W97627150","https://openalex.org/W3004039110","https://openalex.org/W2067205908","https://openalex.org/W2214437955","https://openalex.org/W7000383214","https://openalex.org/W4408507932","https://openalex.org/W2512436843","https://openalex.org/W1980429367","https://openalex.org/W2025554936"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":5},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":7},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":3}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
