{"id":"https://openalex.org/W1995861567","doi":"https://doi.org/10.1108/02634501311324870","title":"Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks","display_name":"Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks","publication_year":2013,"publication_date":"2013-05-28","ids":{"openalex":"https://openalex.org/W1995861567","doi":"https://doi.org/10.1108/02634501311324870","mag":"1995861567"},"language":"en","primary_location":{"id":"doi:10.1108/02634501311324870","doi":"https://doi.org/10.1108/02634501311324870","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634501311324870","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051692505","display_name":"Ramendra Pratap Singh","orcid":"https://orcid.org/0000-0003-2386-5886","observed_orcids":["https://orcid.org/0000-0003-2386-5886"]},"institutions":[{"id":"https://openalex.org/I71495548","display_name":"Indian Institute of Management Calcutta","ror":"https://ror.org/02zhewk16","country_code":"IN","type":"education","lineage":["https://openalex.org/I71495548"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ramendra Singh","raw_affiliation_strings":["Indian Institute of Management Calcutta, Kolkata, India","Indian Institute of Management, Calcutta, Kolkata, India#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indian Institute of Management Calcutta, Kolkata, India","institution_ids":["https://openalex.org/I71495548"]},{"raw_affiliation_string":"Indian Institute of Management, Calcutta, Kolkata, India#TAB#","institution_ids":["https://openalex.org/I71495548"]}]},{"author_position":"last","author":{"id":null,"display_name":"Sharad Agarwal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210162014","display_name":"Indian Institute of Management Ranchi","ror":"https://ror.org/05t1d6r64","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210162014"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sharad Agarwal","raw_affiliation_strings":["Department of Marketing, Indian Institute of Management Ranchi, Ranchi, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Indian Institute of Management Ranchi, Ranchi, India","institution_ids":["https://openalex.org/I4210162014"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.4079,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.96453192,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"31","issue":"4","first_page":"405","last_page":"420"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.008200000040233135,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.8500000238418579},{"id":"https://openalex.org/keywords/relationship-marketing-orientation","display_name":"relationship marketing orientation","score":0.8159999847412109},{"id":"https://openalex.org/keywords/indian-banks","display_name":"Indian banks","score":0.7670000195503235},{"id":"https://openalex.org/keywords/bank-ownership","display_name":"bank ownership","score":0.6230000257492065},{"id":"https://openalex.org/keywords/stakeholder-expectations","display_name":"stakeholder expectations","score":0.6309999823570251},{"id":"https://openalex.org/keywords/corporate-social-responsibility-disclosure","display_name":"corporate social responsibility disclosure","score":0.4300000071525574},{"id":"https://openalex.org/keywords/rural-development","display_name":"rural development","score":0.6320000290870667},{"id":"https://openalex.org/keywords/community-welfare","display_name":"community welfare","score":0.7549999952316284},{"id":"https://openalex.org/keywords/environmental-csr","display_name":"environmental CSR","score":0.6480000019073486},{"id":"https://openalex.org/keywords/entrepreneurship-development","display_name":"entrepreneurship development","score":0.5860000252723694},{"id":"https://openalex.org/keywords/state-owned-banks","display_name":"state-owned banks","score":0.5929999947547913},{"id":"https://openalex.org/keywords/private-banks","display_name":"private banks","score":0.8889999985694885}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7117211222648621},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.6421099305152893},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6390330791473389},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6228649020195007},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.5890532732009888},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5524491667747498},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.5494758486747742},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.42849820852279663},{"id":"https://openalex.org/C100243477","wikidata":"https://www.wikidata.org/wiki/Q12002092","display_name":"Welfare","level":2,"score":0.426385760307312},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.3433103561401367},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32465115189552307},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14849808812141418},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09167876839637756},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/02634501311324870","doi":"https://doi.org/10.1108/02634501311324870","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634501311324870","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":74,"referenced_works":["https://openalex.org/W4709151","https://openalex.org/W596251337","https://openalex.org/W1480165965","https://openalex.org/W1493249129","https://openalex.org/W1535912252","https://openalex.org/W1558116637","https://openalex.org/W1574908486","https://openalex.org/W1585500013","https://openalex.org/W1970759779","https://openalex.org/W1972237382","https://openalex.org/W1972683862","https://openalex.org/W1972851570","https://openalex.org/W1976862272","https://openalex.org/W1977818320","https://openalex.org/W1978751571","https://openalex.org/W1982941217","https://openalex.org/W1982952013","https://openalex.org/W1985721027","https://openalex.org/W1986917981","https://openalex.org/W1993617917","https://openalex.org/W1998137297","https://openalex.org/W1999064493","https://openalex.org/W2003834949","https://openalex.org/W2005080425","https://openalex.org/W2008444575","https://openalex.org/W2011210549","https://openalex.org/W2012531583","https://openalex.org/W2013387701","https://openalex.org/W2014940487","https://openalex.org/W2021825526","https://openalex.org/W2023659601","https://openalex.org/W2023991906","https://openalex.org/W2025620420","https://openalex.org/W2045619027","https://openalex.org/W2049032053","https://openalex.org/W2052954767","https://openalex.org/W2053498405","https://openalex.org/W2053897632","https://openalex.org/W2054028636","https://openalex.org/W2056403702","https://openalex.org/W2057897933","https://openalex.org/W2068513234","https://openalex.org/W2077470991","https://openalex.org/W2077890324","https://openalex.org/W2079166070","https://openalex.org/W2080467767","https://openalex.org/W2081295498","https://openalex.org/W2083352127","https://openalex.org/W2083393660","https://openalex.org/W2089087592","https://openalex.org/W2101085034","https://openalex.org/W2106205048","https://openalex.org/W2116151117","https://openalex.org/W2117735303","https://openalex.org/W2120907018","https://openalex.org/W2125530884","https://openalex.org/W2126169589","https://openalex.org/W2137247419","https://openalex.org/W2138972901","https://openalex.org/W2140140331","https://openalex.org/W2155608301","https://openalex.org/W2155650193","https://openalex.org/W2156320019","https://openalex.org/W2157241724","https://openalex.org/W2163236497","https://openalex.org/W2164400587","https://openalex.org/W2164639462","https://openalex.org/W2164946207","https://openalex.org/W2301930533","https://openalex.org/W2625935942","https://openalex.org/W2798323459","https://openalex.org/W3125935367","https://openalex.org/W4240137622","https://openalex.org/W4253800050"],"related_works":["https://openalex.org/W2809655792","https://openalex.org/W7097318265","https://openalex.org/W7130648452","https://openalex.org/W1966141175","https://openalex.org/W3091229911","https://openalex.org/W1984453688","https://openalex.org/W6999518079","https://openalex.org/W4233960589","https://openalex.org/W2472461486","https://openalex.org/W6903421483"],"abstract_inverted_index":{"Purpose":[0],"The":[1,63,121,175],"purpose":[2],"of":[3,16,29,39,127,136,140,146,161,170,177,194,240,260],"this":[4,178,187],"paper":[5,247],"is":[6,25,46,189],"to":[7,55,210,249,256],"address":[8],"two":[9],"research":[10],"questions:":[11],"First,":[12],"are":[13,35],"business":[14],"metrics":[15],"Indian":[17,67,128],"banks":[18,30,68,198],"associated":[19],"with":[20,229],"its":[21,40,56,141,171,230],"CSR":[22,27,50,125,201,218,263],"orientation?":[23],"Second,":[24],"the":[26,87,101,144,238,241,257],"orientation":[28,51,126,219,264],"focused":[31],"on":[32,83,133,191,199,214,262],"areas":[33,145,215],"which":[34,217,271],"driven":[36],"by":[37,197],"nature":[38],"target":[41],"markets,":[42],"such":[43],"that":[44,124],"there":[45],"an":[47,266],"alignment":[48],"between":[49],"and":[52,75,93,117,138,156,163,165,203,212],"benefits":[53],"accrued":[54],"stakeholder":[57,242],"segments,":[58],"directly":[59],"or":[60],"indirectly?":[61],"Design/methodology/approach":[62],"authors":[64],"analyze":[65],"49":[66],"(25":[69],"public":[70],"sector,":[71],"15":[72],"private":[73],"sector":[74],"nine":[76],"foreign":[77],"banks)":[78],"operating":[79],"in":[80,143,183,216,226,236,251],"India":[81],"based":[82,132,190],"data":[84,102],"available":[85],"from":[86,275],"banks\u2019":[88],"web":[89],"sites,":[90],"annual":[91],"reports":[92,95],"sustainability/CSR":[94],"(if":[96],"available).":[97],"From":[98],"content":[99],"analysis,":[100],"were":[103],"into":[104],"seven":[105],"categories":[106],"\u2013":[107],"Education,":[108],"Health,":[109],"Community":[110,153],"Welfare,":[111,154],"Entrepreneurship":[112],"Development,":[113],"Environment,":[114,155,164],"Market":[115],"Place,":[116],"Rural":[118,149,157],"Development.":[119],"Findings":[120],"results":[122],"indicate":[123],"Banks":[129],"differ":[130],"only":[131],"ownership,":[134],"number":[135,160],"employees,":[137],"date":[139,169],"incorporation":[142],"Environment":[147],"&":[148],"development":[150,158],"(for":[151,159,168],"ownership),":[152],"employees),":[162],"market":[166],"place":[167],"incorporation).":[172],"Research":[173],"limitations/implications":[174],"findings":[176],"study":[179,188],"should":[180],"be":[181],"confirmed":[182],"future":[184],"studies":[185],"since":[186],"qualitative":[192],"analysis":[193],"information":[195],"shared":[196],"their":[200],"activities":[202],"programs.":[204],"Practical":[205],"implications":[206],"Bank":[207],"managers":[208],"need":[209],"identify":[211],"focus":[213],"can":[220],"give":[221],"them":[222],"more":[223,273],"strategic":[224],"advantage":[225],"building":[227],"relationship":[228,268],"stakeholders.":[231],"Doing":[232],"so":[233],"would":[234],"help":[235],"meeting":[237],"expectations":[239,243],"successfully.":[244],"Originality/value":[245],"This":[246],"contributes":[248],"literature":[250],"many":[252],"ways.":[253],"It":[254],"adds":[255],"nascent":[258],"body":[259],"knowledge":[261],"as":[265],"alternate":[267],"marketing":[269],"strategy,":[270],"merits":[272],"attention":[274],"researchers.":[276]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
