{"id":"https://openalex.org/W1995756764","doi":"https://doi.org/10.1016/j.sbspro.2012.09.129","title":"Investigating Two Customer Lifetime Value Models from Segmentation Perspective","display_name":"Investigating Two Customer Lifetime Value Models from Segmentation Perspective","publication_year":2012,"publication_date":"2012-10-01","ids":{"openalex":"https://openalex.org/W1995756764","doi":"https://doi.org/10.1016/j.sbspro.2012.09.129","mag":"1995756764"},"language":"en","primary_location":{"id":"doi:10.1016/j.sbspro.2012.09.129","doi":"https://doi.org/10.1016/j.sbspro.2012.09.129","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.09.129","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1016/j.sbspro.2012.09.129","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018425149","display_name":"Abdulkadir H\u0131z\u0131ro\u011flu","orcid":"https://orcid.org/0000-0003-4582-3732","observed_orcids":["https://orcid.org/0000-0003-4582-3732"]},"institutions":[{"id":"https://openalex.org/I103703290","display_name":"Sakarya University","ror":"https://ror.org/04ttnw109","country_code":"TR","type":"education","lineage":["https://openalex.org/I103703290"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Abdulkadir Hiziroglu","raw_affiliation_strings":["Assistant Professor at Sakarya University Industrial Engineering Department, Esentepe Campus, 54187, Sakarya, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor at Sakarya University Industrial Engineering Department, Esentepe Campus, 54187, Sakarya, Turkey","institution_ids":["https://openalex.org/I103703290"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037153847","display_name":"Serkan \u015eeng\u00fcl","orcid":"https://orcid.org/0000-0003-4615-1982","observed_orcids":["https://orcid.org/0000-0003-4615-1982"]},"institutions":[{"id":"https://openalex.org/I103703290","display_name":"Sakarya University","ror":"https://ror.org/04ttnw109","country_code":"TR","type":"education","lineage":["https://openalex.org/I103703290"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Serkan Sengul","raw_affiliation_strings":["Undergraduate Student at Sakarya University Industrial Engineering Department, Esentepe Campus, 54187, Sakarya, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Undergraduate Student at Sakarya University Industrial Engineering Department, Esentepe Campus, 54187, Sakarya, Turkey","institution_ids":["https://openalex.org/I103703290"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018425149"],"corresponding_institution_ids":["https://openalex.org/I103703290"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":{"value":0.15601883,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"62","issue":null,"first_page":"766","last_page":"774"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":1.0},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.859000027179718},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.7580000162124634},{"id":"https://openalex.org/keywords/model-comparison","display_name":"model comparison","score":0.8330000042915344},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5080000162124634},{"id":"https://openalex.org/keywords/marketing-investment","display_name":"marketing investment","score":0.5989999771118164}],"concepts":[{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.7614823579788208},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.637956440448761},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6141705513000488},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5836504697799683},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.5762869715690613},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5670080184936523},{"id":"https://openalex.org/C88548561","wikidata":"https://www.wikidata.org/wiki/Q347599","display_name":"sort","level":2,"score":0.525208055973053},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5008487701416016},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.464785099029541},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.4462611675262451},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.4208931624889374},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3413656949996948},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3323901891708374},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.27378368377685547},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.19677990674972534},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.14116492867469788},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.13053658604621887},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.06640741229057312},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.sbspro.2012.09.129","doi":"https://doi.org/10.1016/j.sbspro.2012.09.129","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.09.129","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.sbspro.2012.09.129","doi":"https://doi.org/10.1016/j.sbspro.2012.09.129","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2012.09.129","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W157935769","https://openalex.org/W577600816","https://openalex.org/W1506075684","https://openalex.org/W1965529552","https://openalex.org/W1971224014","https://openalex.org/W1998032746","https://openalex.org/W2017565819","https://openalex.org/W2071552263","https://openalex.org/W2073894198","https://openalex.org/W2075150581","https://openalex.org/W2084025544","https://openalex.org/W2108081061","https://openalex.org/W2118053852","https://openalex.org/W2127624016","https://openalex.org/W2147953360","https://openalex.org/W2162244340","https://openalex.org/W2164777277","https://openalex.org/W2183387232","https://openalex.org/W2940656499","https://openalex.org/W6630366644"],"related_works":["https://openalex.org/W2894214389","https://openalex.org/W4255368432","https://openalex.org/W2940656499","https://openalex.org/W7135767385","https://openalex.org/W4400032059","https://openalex.org/W2375144566","https://openalex.org/W2071552263","https://openalex.org/W2093639177","https://openalex.org/W4285274900","https://openalex.org/W4242254206"],"abstract_inverted_index":{"Customer":[0],"lifetime":[1,46,95,110],"value":[2,47,96],"has":[3,34],"been":[4,21,35],"a":[5,26,58,136,152],"topic":[6,24],"of":[7,15,39,44,54,65,97,105,117,129],"interest":[8],"for":[9,57,71,80,107,138],"some":[10],"years":[11],"upon":[12],"which":[13,72,83],"plenty":[14],"academics":[16],"and":[17,33,82,150,172,199],"marketing":[18,66,84],"managers":[19],"have":[20,101],"dwelling.":[22],"The":[23,41],"plays":[25],"key":[27],"role":[28],"in":[29,37,142],"customer":[30,45,56,109,183],"relationship":[31],"management":[32],"implemented":[36],"variety":[38],"sectors.":[40],"main":[42],"goal":[43],"is":[48],"to":[49,189],"specify":[50],"the":[51,113,122,127,139,143,162,173,177,181,196],"importance":[52],"level":[53],"each":[55],"company.":[59],"Such":[60],"questions":[61],"as":[62],"what":[63],"sort":[64],"strategies":[67],"should":[68,77,86],"be":[69,78,87,91,190],"preferred":[70],"customers,":[73],"how":[74],"much":[75],"investments":[76],"made":[79],"them":[81],"campaigns":[85],"followed":[88],"can":[89],"all":[90],"determined":[92],"by":[93],"calculating":[94,108],"customers.":[98],"Many":[99],"researchers":[100],"proposed":[102],"different":[103,159],"types":[104],"models":[106,141,157],"value.":[111],"Yet,":[112],"related":[114],"literature":[115,144],"lacks":[116],"comparative":[118],"research":[119],"on":[120,146],"assessing":[121],"existing":[123],"models,":[124],"especially":[125],"within":[126],"scope":[128],"segmentation.":[130],"This":[131],"paper":[132],"aims":[133],"at":[134],"providing":[135],"classification":[137],"current":[140],"based":[145],"their":[147],"basic":[148],"characteristics":[149],"making":[151],"comparison":[153],"between":[154],"two":[155],"representative":[156],"from":[158,167],"classes":[160],"using":[161,195],"same":[163,197],"database.":[164],"An":[165],"evaluation":[166],"segmentation":[168],"perspective":[169],"was":[170,187],"done":[171],"results":[174],"indicated":[175],"that":[176,179],"model":[178,185],"represented":[180],"future-past":[182],"behaviour":[184],"class":[186],"found":[188],"superior":[191],"than":[192],"its":[193],"peer":[194],"database":[198],"variables.":[200]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}