{"id":"https://openalex.org/W1995604999","doi":"https://doi.org/10.1300/j054v09n04_03","title":"Narrowing the Concept of Marketing","display_name":"Narrowing the Concept of Marketing","publication_year":2002,"publication_date":"2002-06-13","ids":{"openalex":"https://openalex.org/W1995604999","doi":"https://doi.org/10.1300/j054v09n04_03","mag":"1995604999"},"language":"en","primary_location":{"id":"doi:10.1300/j054v09n04_03","doi":"https://doi.org/10.1300/j054v09n04_03","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j054v09n04_03","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit & Public Sector Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082833595","display_name":"James G. Hutton","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I32907511","display_name":"Fairleigh Dickinson University","ror":"https://ror.org/04wkzvc75","country_code":"US","type":"education","lineage":["https://openalex.org/I32907511"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"James G. Hutton","raw_affiliation_strings":["Fairleigh Dickinson University, 1000 River Road-H-DH2-07, Teaneck, NJ, 07601 E-mail: hutton@alpha.fdu.edu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fairleigh Dickinson University, 1000 River Road-H-DH2-07, Teaneck, NJ, 07601 E-mail: hutton@alpha.fdu.edu","institution_ids":["https://openalex.org/I32907511"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5082833595"],"corresponding_institution_ids":["https://openalex.org/I32907511"],"apc_list":null,"apc_paid":null,"fwci":2.9445,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.91721633,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"9","issue":"4","first_page":"5","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.6220999956130981,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.6220999956130981,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2206999957561493,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.03500000014901161,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.453000009059906},{"id":"https://openalex.org/keywords/social-institutions","display_name":"social institutions","score":0.8809999823570251},{"id":"https://openalex.org/keywords/nonprofit-marketing","display_name":"nonprofit marketing","score":0.6349999904632568},{"id":"https://openalex.org/keywords/b2b-marketing","display_name":"B2B marketing","score":0.4830000102519989},{"id":"https://openalex.org/keywords/social-disorder","display_name":"social disorder","score":0.5070000290870667},{"id":"https://openalex.org/keywords/health-care","display_name":"health care","score":0.7860000133514404},{"id":"https://openalex.org/keywords/media","display_name":"media","score":0.7940000295639038},{"id":"https://openalex.org/keywords/government","display_name":"government","score":0.949999988079071},{"id":"https://openalex.org/keywords/legal-system","display_name":"legal system","score":0.9869999885559082}],"concepts":[{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.6401388645172119},{"id":"https://openalex.org/C2780510313","wikidata":"https://www.wikidata.org/wiki/Q178706","display_name":"Institution","level":2,"score":0.6378141045570374},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.57575523853302},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5261392593383789},{"id":"https://openalex.org/C2778311575","wikidata":"https://www.wikidata.org/wiki/Q18534","display_name":"Metaphor","level":2,"score":0.4874718189239502},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.47515177726745605},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.46717673540115356},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.45098716020584106},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3297547698020935},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.08400192856788635},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1300/j054v09n04_03","doi":"https://doi.org/10.1300/j054v09n04_03","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j054v09n04_03","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit & Public Sector Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W66296319","https://openalex.org/W171639165","https://openalex.org/W1494063355","https://openalex.org/W1505015741","https://openalex.org/W1545239556","https://openalex.org/W1563593830","https://openalex.org/W1586665605","https://openalex.org/W1971596816","https://openalex.org/W1997481215","https://openalex.org/W2000101629","https://openalex.org/W2035158093","https://openalex.org/W2042008524","https://openalex.org/W2050558226","https://openalex.org/W2051588238","https://openalex.org/W2063304306","https://openalex.org/W2075153256","https://openalex.org/W2094348459","https://openalex.org/W2317476261","https://openalex.org/W2319510859","https://openalex.org/W2325496622","https://openalex.org/W2326560318","https://openalex.org/W2329505005","https://openalex.org/W2331528457","https://openalex.org/W2331940983","https://openalex.org/W2398117206","https://openalex.org/W2411524769","https://openalex.org/W2570775158","https://openalex.org/W2713440638","https://openalex.org/W2927189681","https://openalex.org/W3124259103","https://openalex.org/W4299591601","https://openalex.org/W4301626765","https://openalex.org/W6602223359"],"related_works":["https://openalex.org/W1971596816","https://openalex.org/W2039437256","https://openalex.org/W2319750970","https://openalex.org/W2491197361","https://openalex.org/W2161690761","https://openalex.org/W2000101629","https://openalex.org/W2243102372","https://openalex.org/W2196547585","https://openalex.org/W7100415065","https://openalex.org/W2102754384"],"abstract_inverted_index":{"SUMMARY":[0],"The":[1],"misapplication":[2],"of":[3,25,84],"marketing":[4,40],"to":[5,28,63,74],"major":[6],"American":[7],"social":[8,45,87],"institutions-education,":[9],"religion,":[10],"health":[11],"care,":[12],"the":[13,17,22,29,67,82],"media,":[14],"government":[15],"and":[16,33,76],"legal":[18],"system-has":[19],"frequently":[20],"undermined":[21],"fundamental":[23],"purposes":[24],"those":[26],"institutions,":[27],"point":[30],"that":[31,59],"Laczniak":[32],"Michie's":[34],"(1979a;":[35],"1979b)":[36],"worst":[37],"fears":[38],"about":[39],"as":[41],"a":[42,50,56,85],"force":[43],"for":[44],"disorder":[46],"may":[47],"have":[48,61],"become":[49],"reality.":[51],"Even":[52],"more":[53],"perplexing":[54],"is":[55,71],"deeper":[57],"question":[58],"marketers":[60],"yet":[62],"address":[64],"adequately:":[65],"Is":[66],"customer":[68],"metaphor,":[69],"which":[70],"so":[72],"central":[73],"business":[75],"consumer":[77],"marketing,":[78],"fundamentally":[79],"incompatible":[80],"with":[81],"nature":[83],"productive":[86],"institution?":[88]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}