{"id":"https://openalex.org/W1995297683","doi":"https://doi.org/10.1108/13287260911002486","title":"Managing greenness in technology marketing","display_name":"Managing greenness in technology marketing","publication_year":2009,"publication_date":"2009-11-13","ids":{"openalex":"https://openalex.org/W1995297683","doi":"https://doi.org/10.1108/13287260911002486","mag":"1995297683"},"language":"en","primary_location":{"id":"doi:10.1108/13287260911002486","doi":"https://doi.org/10.1108/13287260911002486","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13287260911002486","pdf_url":null,"source":{"id":"https://openalex.org/S39868070","display_name":"Journal of Systems and Information Technology","issn_l":"1328-7265","issn":["1328-7265","1758-8847"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Information Technology","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074368837","display_name":"Henri Simula","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Henri Simula","raw_affiliation_strings":["BIT Research Centre, Helsinki University of Technology, Espoo, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BIT Research Centre, Helsinki University of Technology, Espoo, Finland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026884521","display_name":"Tuula Lehtim\u00e4ki","orcid":"https://orcid.org/0000-0001-5022-5695","observed_orcids":["https://orcid.org/0000-0001-5022-5695"]},"institutions":[{"id":"https://openalex.org/I98381234","display_name":"University of Oulu","ror":"https://ror.org/03yj89h83","country_code":"FI","type":"education","lineage":["https://openalex.org/I98381234"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Tuula Lehtim\u00e4ki","raw_affiliation_strings":["Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland","and Jari Salo (Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland","institution_ids":["https://openalex.org/I98381234"]},{"raw_affiliation_string":"and Jari Salo (Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland)","institution_ids":["https://openalex.org/I98381234"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":11.3906,"has_fulltext":false,"cited_by_count":72,"citation_normalized_percentile":{"value":0.97496765,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"11","issue":"4","first_page":"331","last_page":"346"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":1.0},{"id":"https://openalex.org/keywords/green-technology","display_name":"environmental technology","score":0.7070000171661377},{"id":"https://openalex.org/keywords/technology-marketing","display_name":"technology marketing","score":0.7210000157356262},{"id":"https://openalex.org/keywords/environmental-values","display_name":"environmental values","score":0.42500001192092896},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.5239999890327454},{"id":"https://openalex.org/keywords/technology-companies","display_name":"technology companies","score":0.6840000152587891},{"id":"https://openalex.org/keywords/new-products","display_name":"new products","score":0.3779999911785126}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7018272280693054},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6776434183120728},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5442824363708496},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4363710582256317},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/13287260911002486","doi":"https://doi.org/10.1108/13287260911002486","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13287260911002486","pdf_url":null,"source":{"id":"https://openalex.org/S39868070","display_name":"Journal of Systems and Information Technology","issn_l":"1328-7265","issn":["1328-7265","1758-8847"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Information Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W18958642","https://openalex.org/W41489417","https://openalex.org/W197448009","https://openalex.org/W611871647","https://openalex.org/W1500806138","https://openalex.org/W1605699127","https://openalex.org/W1635738245","https://openalex.org/W1963591044","https://openalex.org/W1969274127","https://openalex.org/W1973819502","https://openalex.org/W1982109792","https://openalex.org/W1986912373","https://openalex.org/W1988147224","https://openalex.org/W1993410211","https://openalex.org/W1998852440","https://openalex.org/W2020011751","https://openalex.org/W2029998733","https://openalex.org/W2043277781","https://openalex.org/W2048052705","https://openalex.org/W2048555798","https://openalex.org/W2080870692","https://openalex.org/W2081637543","https://openalex.org/W2103611339","https://openalex.org/W2104571067","https://openalex.org/W2121220078","https://openalex.org/W2141105593","https://openalex.org/W2157248257","https://openalex.org/W2619918853","https://openalex.org/W3122418679","https://openalex.org/W3123109405","https://openalex.org/W4238072847"],"related_works":["https://openalex.org/W7166531526","https://openalex.org/W7217378509","https://openalex.org/W7128520382","https://openalex.org/W7096944855","https://openalex.org/W4415748478","https://openalex.org/W41489417","https://openalex.org/W4313497529","https://openalex.org/W4396604692","https://openalex.org/W4242835932","https://openalex.org/W3007255753"],"abstract_inverted_index":{"Abstract":[0],"Purpose":[1],"\u2013":[2,51,115,155,183],"Technology":[3],"product":[4],"manufacturers":[5],"and":[6,15,23,43,79,85,131,144,191],"marketers":[7],"must":[8],"take":[9],"into":[10],"account":[11],"that":[12,101,105],"customers'":[13],"awareness":[14,162],"appreciation":[16],"of":[17,20,29,56,70,82,91,163,186,196],"the":[18,60,92,103,164,187],"benefits":[19],"green":[21,41,57,66,112,117,168,198],"technology":[22,36,127,171,204],"products":[24,84,128],"have":[25],"increased.":[26],"The":[27,156,184],"purpose":[28],"this":[30],"paper":[31,61,157,188],"is":[32,99,176,193],"to":[33,48,65,139,147,166,189],"determine":[34],"how":[35,197],"firms":[37,106],"can":[38,200],"benefit":[39],"from":[40,179],"marketing":[42,58,67,124,134,169,199],"what":[44],"pitfalls":[45],"there":[46],"are":[47,129],"avoid.":[49],"Design/methodology/approach":[50],"Based":[52],"on":[53],"a":[54,71,142],"review":[55],"literature,":[59],"introduces":[62],"four":[63,74,93],"approaches":[64],"by":[68],"means":[69],"matrix":[72],"outlining":[73],"factors":[75],"associated":[76],"with":[77],"perceived":[78],"actual":[80],"greenness":[81],"new":[83,86],"technology.":[87],"Then,":[88],"for":[89,126,159],"each":[90],"approaches,":[94],"an":[95,160],"appropriate":[96],"coping":[97],"strategy":[98],"proposed":[100],"includes":[102],"issues":[104],"should":[107,119,136],"consider":[108],"when":[109,123],"they":[110],"use":[111],"marketing.":[113],"Findings":[114],"Customers'":[116],"values":[118],"be":[120,137,201],"well":[121],"understood":[122],"plans":[125],"developed":[130],"implemented.":[132],"Green":[133],"arguments":[135],"communicated":[138],"customers":[140],"in":[141,170,203],"coherent":[143],"truthful":[145],"way,":[146],"avoid":[148],"customer":[149],"scepticism":[150],"or":[151],"disbelief.":[152],"Research":[153],"limitations/implications":[154],"calls":[158],"increased":[161,194],"way":[165],"utilize":[167],"firms.":[172,205],"Supporting":[173],"empirical":[174],"evidence":[175],"still":[177],"needed":[178],"future":[180],"studies.":[181],"Originality/value":[182],"contribution":[185],"academics":[190],"practitioners":[192],"understanding":[195],"applied":[202]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
