{"id":"https://openalex.org/W1995077636","doi":"https://doi.org/10.1108/08876049410053302","title":"Hospital Advertising","display_name":"Hospital Advertising","publication_year":1994,"publication_date":"1994-03-01","ids":{"openalex":"https://openalex.org/W1995077636","doi":"https://doi.org/10.1108/08876049410053302","mag":"1995077636"},"language":"en","primary_location":{"id":"doi:10.1108/08876049410053302","doi":"https://doi.org/10.1108/08876049410053302","is_oa":false,"landing_page_url":"https://doi.org/10.1108/08876049410053302","pdf_url":null,"source":{"id":"https://openalex.org/S180851279","display_name":"Journal of Services Marketing","issn_l":"0887-6045","issn":["0887-6045","2054-1651"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Services Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066649434","display_name":"Syed Saad Andaleeb","orcid":"https://orcid.org/0000-0002-7203-0378","observed_orcids":["https://orcid.org/0000-0002-7203-0378"]},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Syed Saad Andaleeb","raw_affiliation_strings":["Assistant Professor in the School of Business at Pennsylvannia State University \u2013 Erie, Station Road, Erie, PA 16563, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor in the School of Business at Pennsylvannia State University \u2013 Erie, Station Road, Erie, PA 16563, USA","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5066649434"],"corresponding_institution_ids":["https://openalex.org/I130769515"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":{"value":0.29885057,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"8","issue":"1","first_page":"48","last_page":"59"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9761000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9761000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.008500000461935997,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.006099999882280827,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hospital-advertising","display_name":"hospital advertising","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.781000018119812},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.4779999852180481},{"id":"https://openalex.org/keywords/perceived-helpfulness","display_name":"perceived helpfulness","score":0.7860000133514404},{"id":"https://openalex.org/keywords/patient-costs","display_name":"patient costs","score":0.6869999766349792},{"id":"https://openalex.org/keywords/demographic-factors","display_name":"demographic factors","score":0.9419999718666077},{"id":"https://openalex.org/keywords/healthcare-marketing","display_name":"healthcare marketing","score":0.5590000152587891}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6383457779884338},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5870084762573242},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5782688856124878},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5603370070457458},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35932618379592896},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/08876049410053302","doi":"https://doi.org/10.1108/08876049410053302","is_oa":false,"landing_page_url":"https://doi.org/10.1108/08876049410053302","pdf_url":null,"source":{"id":"https://openalex.org/S180851279","display_name":"Journal of Services Marketing","issn_l":"0887-6045","issn":["0887-6045","2054-1651"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Services Marketing","raw_type":"journal-article"},{"id":"pmh:oai:localhost:10361/7119","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10361/7119","pdf_url":null,"source":{"id":"https://openalex.org/S4306402122","display_name":"BRAC University Institutional Repository (BRAC University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5518804","host_organization_name":"BRAC University","host_organization_lineage":["https://openalex.org/I5518804"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5199999809265137,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W76011163","https://openalex.org/W111000057","https://openalex.org/W1522118325","https://openalex.org/W1901865882","https://openalex.org/W1972816472","https://openalex.org/W1981006082","https://openalex.org/W1989528006","https://openalex.org/W2015665338","https://openalex.org/W2029125978","https://openalex.org/W2050729756","https://openalex.org/W2062441904","https://openalex.org/W2071412573","https://openalex.org/W2085301226","https://openalex.org/W2140303001","https://openalex.org/W2196325127","https://openalex.org/W2313577450","https://openalex.org/W2314155649","https://openalex.org/W2327306859","https://openalex.org/W2331589466","https://openalex.org/W2395792864","https://openalex.org/W2396648226","https://openalex.org/W2401214582","https://openalex.org/W2405123885","https://openalex.org/W2411431280","https://openalex.org/W2413376376","https://openalex.org/W2415997049","https://openalex.org/W2419065769","https://openalex.org/W2469726924","https://openalex.org/W2471968603","https://openalex.org/W3124201178","https://openalex.org/W3147133440","https://openalex.org/W4248775411","https://openalex.org/W4254045410","https://openalex.org/W4285719527","https://openalex.org/W4412010184","https://openalex.org/W4412428246","https://openalex.org/W6717226581"],"related_works":["https://openalex.org/W1969115181","https://openalex.org/W2314018999","https://openalex.org/W2357092481","https://openalex.org/W2408118846","https://openalex.org/W2405123885","https://openalex.org/W1895244574","https://openalex.org/W2096537376","https://openalex.org/W2991686901","https://openalex.org/W2519640388","https://openalex.org/W2781688300"],"abstract_inverted_index":{"Examines":[0],"the":[1,18,46,59],"factors":[2,51],"that":[3,23],"influence":[4],"consumer":[5],"dispositions":[6],"toward":[7],"hospital":[8,25],"advertising.":[9],"Both":[10],"perceptual":[11],"and":[12,31],"demographic":[13,50],"variables":[14],"were":[15],"included":[16],"in":[17],"analysis.":[19],"The":[20],"results":[21],"suggest":[22],"when":[24],"advertisements":[26],"are":[27,38],"perceived":[28],"as":[29],"helpful":[30],"not":[32,53],"adding":[33],"to":[34,40],"patients\u2032":[35],"costs,":[36],"consumers":[37],"likely":[39],"favor":[41],"this":[42],"marketing":[43],"activity.":[44],"With":[45],"exception":[47],"of":[48],"education,":[49],"did":[52],"have":[54],"a":[55],"significant":[56],"effect":[57],"on":[58],"dependent":[60],"variable.":[61]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":4}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
