{"id":"https://openalex.org/W1994071074","doi":"https://doi.org/10.1080/0965254x.2012.741610","title":"International brand strategy and mode of entry in the services sector: lessons from the financial crisis","display_name":"International brand strategy and mode of entry in the services sector: lessons from the financial crisis","publication_year":2012,"publication_date":"2012-12-19","ids":{"openalex":"https://openalex.org/W1994071074","doi":"https://doi.org/10.1080/0965254x.2012.741610","mag":"1994071074"},"language":"en","primary_location":{"id":"doi:10.1080/0965254x.2012.741610","doi":"https://doi.org/10.1080/0965254x.2012.741610","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0965254x.2012.741610","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078445898","display_name":"Maximilian H. E. E. Gerrath","orcid":"https://orcid.org/0000-0001-7422-2181","observed_orcids":["https://orcid.org/0000-0001-7422-2181"]},"institutions":[{"id":"https://openalex.org/I130828816","display_name":"University of Leeds","ror":"https://ror.org/024mrxd33","country_code":"GB","type":"education","lineage":["https://openalex.org/I130828816"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Maximilian H. E. E. Gerrath","raw_affiliation_strings":["Leeds University Business School, Leeds, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Leeds University Business School, Leeds, UK","institution_ids":["https://openalex.org/I130828816"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076427052","display_name":"Mark A.A.M. Leenders","orcid":"https://orcid.org/0000-0002-6488-8542","observed_orcids":["https://orcid.org/0000-0002-6488-8542"]},"institutions":[{"id":"https://openalex.org/I897542642","display_name":"University of Plymouth","ror":"https://ror.org/008n7pv89","country_code":"GB","type":"education","lineage":["https://openalex.org/I897542642"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Mark A. A. M. Leenders","raw_affiliation_strings":["University of Plymouth Business School, Plymouth, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Plymouth Business School, Plymouth, UK","institution_ids":["https://openalex.org/I897542642"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5078445898"],"corresponding_institution_ids":["https://openalex.org/I130828816"],"apc_list":null,"apc_paid":null,"fwci":0.7131,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.83259202,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"21","issue":"1","first_page":"48","last_page":"67"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5541999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5541999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.3921000063419342,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.01889999955892563,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-brand-strategy","display_name":"international brand strategy","score":0.8029999732971191},{"id":"https://openalex.org/keywords/entry-mode","display_name":"market entry modes","score":0.8610000014305115},{"id":"https://openalex.org/keywords/country-of-origin-effect","display_name":"country of origin effect","score":0.8069999814033508},{"id":"https://openalex.org/keywords/financial-crises","display_name":"financial crisis","score":0.9160000085830688},{"id":"https://openalex.org/keywords/financial-services","display_name":"financial services","score":0.597000002861023},{"id":"https://openalex.org/keywords/foreign-banks","display_name":"foreign banks","score":0.7080000042915344},{"id":"https://openalex.org/keywords/greenfield-investment","display_name":"greenfield investment","score":0.8989999890327454},{"id":"https://openalex.org/keywords/bank-acquisitions","display_name":"bank acquisitions","score":0.8420000076293945},{"id":"https://openalex.org/keywords/country-specific-shocks","display_name":"country-specific shocks","score":0.6990000009536743},{"id":"https://openalex.org/keywords/consumer-evaluation","display_name":"consumer evaluation","score":0.4189999997615814},{"id":"https://openalex.org/keywords/bank-performance","display_name":"bank performance","score":0.6600000262260437}],"concepts":[{"id":"https://openalex.org/C2778300220","wikidata":"https://www.wikidata.org/wiki/Q114380","display_name":"Financial crisis","level":2,"score":0.6796267628669739},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6749101877212524},{"id":"https://openalex.org/C126081937","wikidata":"https://www.wikidata.org/wiki/Q833406","display_name":"Greenfield project","level":3,"score":0.5397440195083618},{"id":"https://openalex.org/C33842695","wikidata":"https://www.wikidata.org/wiki/Q490513","display_name":"Foreign direct investment","level":2,"score":0.5211294293403625},{"id":"https://openalex.org/C2781300812","wikidata":"https://www.wikidata.org/wiki/Q178061","display_name":"Shock (circulatory)","level":2,"score":0.5158388018608093},{"id":"https://openalex.org/C139043278","wikidata":"https://www.wikidata.org/wiki/Q837171","display_name":"Financial services","level":2,"score":0.5035333037376404},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.47029945254325867},{"id":"https://openalex.org/C73283319","wikidata":"https://www.wikidata.org/wiki/Q1416617","display_name":"Financial system","level":1,"score":0.451455682516098},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.38944312930107117},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.28795862197875977},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1080/0965254x.2012.741610","doi":"https://doi.org/10.1080/0965254x.2012.741610","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0965254x.2012.741610","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"},{"id":"pmh:oai:researchbank.rmit.edu.au:rmit:23375","doi":null,"is_oa":false,"landing_page_url":"http://researchbank.rmit.edu.au/view/rmit:23375","pdf_url":null,"source":{"id":"https://openalex.org/S4306402074","display_name":"RMIT Research Repository (RMIT University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82951845","host_organization_name":"RMIT University","host_organization_lineage":["https://openalex.org/I82951845"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:alma61RMIT.INST:11246951500001341","doi":null,"is_oa":false,"landing_page_url":"http://doi.org/10.1080/0965254X.2012.741610","pdf_url":null,"source":{"id":"https://openalex.org/S4306402074","display_name":"RMIT Research Repository (RMIT University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82951845","host_organization_name":"RMIT University","host_organization_lineage":["https://openalex.org/I82951845"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:figshare.com:article/27459054","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/journal_contribution/International_brand_strategy_and_mode_of_entry_in_the_services_sector_lessons_from_the_financial_crisis/27459054","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W1490031062","https://openalex.org/W1965334529","https://openalex.org/W1972618757","https://openalex.org/W1972981099","https://openalex.org/W1990786254","https://openalex.org/W1993484986","https://openalex.org/W1996231857","https://openalex.org/W2002630018","https://openalex.org/W2007890252","https://openalex.org/W2010805752","https://openalex.org/W2022472200","https://openalex.org/W2026582681","https://openalex.org/W2030680169","https://openalex.org/W2033720939","https://openalex.org/W2036731145","https://openalex.org/W2041761179","https://openalex.org/W2064128128","https://openalex.org/W2075417477","https://openalex.org/W2075964274","https://openalex.org/W2082192234","https://openalex.org/W2082528213","https://openalex.org/W2082583906","https://openalex.org/W2085509128","https://openalex.org/W2094092453","https://openalex.org/W2101460989","https://openalex.org/W2112534347","https://openalex.org/W2116136866","https://openalex.org/W2116401505","https://openalex.org/W2123416268","https://openalex.org/W2132136668","https://openalex.org/W2132874737","https://openalex.org/W2136661787","https://openalex.org/W2141541233","https://openalex.org/W2158291503","https://openalex.org/W2158509729","https://openalex.org/W2159861630","https://openalex.org/W2161745112","https://openalex.org/W2166768808","https://openalex.org/W2266609768","https://openalex.org/W2266639535","https://openalex.org/W2319767099","https://openalex.org/W2324593403","https://openalex.org/W2410735155","https://openalex.org/W2808032242","https://openalex.org/W2902002632","https://openalex.org/W2902225836","https://openalex.org/W2992593656","https://openalex.org/W3123135602","https://openalex.org/W3123675599","https://openalex.org/W3125355861","https://openalex.org/W3125487809","https://openalex.org/W3126113144","https://openalex.org/W4247695167"],"related_works":["https://openalex.org/W2136703180","https://openalex.org/W7167834332","https://openalex.org/W3201177463","https://openalex.org/W7100980354","https://openalex.org/W4321504450","https://openalex.org/W4387437639","https://openalex.org/W7017739032","https://openalex.org/W6990115269","https://openalex.org/W2384750044","https://openalex.org/W1586471988"],"abstract_inverted_index":{"A":[0],"financial":[1,12,62,67,77,89,99],"crisis":[2,100],"can":[3,26,75,160],"have":[4,161],"severe":[5],"implications":[6],"for":[7,192],"the":[8,61,139,176,183,193],"long-term":[9],"growth":[10],"of":[11,22,36,116,121,144],"institutions.":[13],"We":[14,69,109],"show":[15,110],"that":[16,25,74,111],"there":[17],"are":[18],"brand":[19,112,147,156],"and":[20,44,81,114,134],"mode":[21,115],"entry":[23,117],"strategies":[24,73],"help":[27,76],"banks":[28],"to":[29,152,169],"survive":[30,80],"under":[31],"such":[32],"difficult":[33],"conditions.":[34],"Research":[35],"country-of-origin":[37,177],"(COO)":[38],"effects":[39,55,96],"is":[40,149,179,190],"often":[41],"very":[42],"general":[43],"focused":[45],"on":[46,52,165],"tangible":[47],"goods.":[48],"Here":[49],"we":[50],"focus":[51],"how":[53,88],"COO":[54,95],"triggered":[56],"by":[57],"country-specific":[58,104],"shocks":[59,105],"impact":[60],"services":[63,78,90],"sector":[64],"during":[65,97],"a":[66,98,107,145,154,162,171,186],"crisis.":[68],"also":[70],"investigate":[71],"specific":[72],"organizations":[79,91],"grow.":[82],"In":[83],"particular,":[84],"this":[85],"study":[86],"investigates":[87],"amplify":[92],"or":[93],"mitigate":[94],"in":[101,138],"cases":[102],"where":[103],"play":[106],"role.":[108],"strategy":[113],"affect":[118],"consumer":[119],"evaluations":[120],"foreign":[122],"banks.":[123],"Two":[124],"experiments":[125],"were":[126],"conducted":[127],"among":[128],"Dutch,":[129],"German,":[130],"Belgian,":[131],"Swiss,":[132],"Greek":[133],"American":[135],"banking":[136],"customers":[137],"Dutch":[140],"market.":[141],"The":[142],"use":[143],"neutral":[146],"name":[148],"generally":[150],"preferable":[151],"using":[153],"country-related":[155],"name.":[157],"Greenfield":[158],"investment":[159],"positive":[163],"effect":[164],"bank":[166],"performance":[167],"compared":[168],"acquiring":[170],"local":[172],"bank,":[173],"especially":[174],"when":[175],"image":[178],"more":[180],"positive.":[181],"Interestingly,":[182],"loss":[184],"from":[185],"negative":[187],"macroeconomic":[188],"shock":[189],"limited":[191],"greenfield":[194],"strategy.":[195]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}