{"id":"https://openalex.org/W1994001968","doi":"https://doi.org/10.1590/s0034-75902008000100004","title":"An\u00e1lise do posicionamento de ind\u00fastrias cal\u00e7adistas na regi\u00e3o de Franca","display_name":"An\u00e1lise do posicionamento de ind\u00fastrias cal\u00e7adistas na regi\u00e3o de Franca","publication_year":2008,"publication_date":"2008-03-01","ids":{"openalex":"https://openalex.org/W1994001968","doi":"https://doi.org/10.1590/s0034-75902008000100004","mag":"1994001968"},"language":"pt","primary_location":{"id":"doi:10.1590/s0034-75902008000100004","doi":"https://doi.org/10.1590/s0034-75902008000100004","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s0034-75902008000100004","pdf_url":"https://www.scielo.br/j/rae/a/D4vFHzhd5hnzFqkkqPjvNYg/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S203848637","display_name":"Revista de Administra\u00e7\u00e3o de Empresas","issn_l":"0034-7590","issn":["0034-7590","2178-938X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","doaj","erih-plus","norway-1","poland-40","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310312246","host_organization_name":"Funda\u00e7\u00e3o Get\u00falio Vargas","host_organization_lineage":["https://openalex.org/P4310312246"],"host_organization_lineage_names":["Funda\u00e7\u00e3o Get\u00falio Vargas"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Administra\u00e7\u00e3o de Empresas","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W1994001968"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.scielo.br/j/rae/a/D4vFHzhd5hnzFqkkqPjvNYg/?lang=pt&format=pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063738989","display_name":"Alfredo Jos\u00e9 Machado Neto","orcid":"https://orcid.org/0000-0001-5312-0856","observed_orcids":["https://orcid.org/0000-0001-5312-0856"]},"institutions":[{"id":"https://openalex.org/I4210103646","display_name":"Centro Universit\u00e1rio de Franca","ror":"https://ror.org/01adb4m49","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210103646"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Alfredo Jos\u00e9 Machado Neto","raw_affiliation_strings":["Uni-FACEF"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uni-FACEF","institution_ids":["https://openalex.org/I4210103646"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056169481","display_name":"Jana\u00edna de Moura Engracia Giraldi","orcid":"https://orcid.org/0000-0003-3086-7134","observed_orcids":["https://orcid.org/0000-0003-3086-7134"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Janaina de Moura Engracia Giraldi","raw_affiliation_strings":["USP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"USP","institution_ids":["https://openalex.org/I17974374"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"48","issue":"1","first_page":"36","last_page":"47"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.7461000084877014,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.7461000084877014,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.1395999938249588,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.0215000007301569,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/footwear-industry","display_name":"footwear industry","score":0.9789999723434448},{"id":"https://openalex.org/keywords/positioning-strategy","display_name":"positioning strategy","score":0.5},{"id":"https://openalex.org/keywords/competitive-positioning","display_name":"competitive positioning","score":0.4830000102519989},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.5260000228881836},{"id":"https://openalex.org/keywords/low-cost-strategy","display_name":"low-cost strategy","score":0.8169999718666077},{"id":"https://openalex.org/keywords/differentiation-strategy","display_name":"differentiation strategy","score":0.8859999775886536},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.6650000214576721},{"id":"https://openalex.org/keywords/production-technology","display_name":"production technology","score":0.7820000052452087},{"id":"https://openalex.org/keywords/innovation-capability","display_name":"innovation ability","score":0.9139999747276306},{"id":"https://openalex.org/keywords/internal-market","display_name":"internal market","score":0.531000018119812}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4277823269367218},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.16617625951766968}],"mesh":[],"locations_count":9,"locations":[{"id":"doi:10.1590/s0034-75902008000100004","doi":"https://doi.org/10.1590/s0034-75902008000100004","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s0034-75902008000100004","pdf_url":"https://www.scielo.br/j/rae/a/D4vFHzhd5hnzFqkkqPjvNYg/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S203848637","display_name":"Revista de Administra\u00e7\u00e3o de Empresas","issn_l":"0034-7590","issn":["0034-7590","2178-938X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","doaj","erih-plus","norway-1","poland-40","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310312246","host_organization_name":"Funda\u00e7\u00e3o Get\u00falio Vargas","host_organization_lineage":["https://openalex.org/P4310312246"],"host_organization_lineage_names":["Funda\u00e7\u00e3o Get\u00falio Vargas"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Administra\u00e7\u00e3o de Empresas","raw_type":"journal-article"},{"id":"pmh:oai:bibliotecadigital.fgv.br:article/36437","doi":null,"is_oa":true,"landing_page_url":"https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/36437","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAE - Revista de Administracao de Empresas ; Vol. 48 No. 1 (2008): janeiro-mar\u00e7o; 36-47","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:ojs.periodicos.fgv.br:article/36437","doi":null,"is_oa":true,"landing_page_url":"https://periodicos.fgv.br/rae/article/view/36437","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:FGV","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:scielo:S0034-75902008000100004","doi":null,"is_oa":true,"landing_page_url":"http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902008000100004","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Administra\u00e7\u00e3o de Empresas v.48 n.1 2008","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:www.producao.usp.br:BDPI/6125","doi":null,"is_oa":false,"landing_page_url":"http://producao.usp.br/handle/BDPI/6125","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"reponame:Reposit\u00f3rio Institucional da USP","raw_type":"publishedVersion"},{"id":"pmh:oai:RePEc:fgv:eaerae:v:48:y:2008:i:1:a:36437","doi":null,"is_oa":false,"landing_page_url":"http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/36437","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:americanae.aecid.es:2711667","doi":null,"is_oa":true,"landing_page_url":"http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=2711667","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista de Administra\u00e7\u00e3o de Empresas v.48 n.1 2008","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:25b414cb3a07407a87bb2344c6746a75","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/25b414cb3a07407a87bb2344c6746a75","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RAE: Revista de Administra\u00e7\u00e3o de Empresas, Vol 48, Iss 1 (2008)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:155116020003","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=155116020003","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RAE - Revista de Administra\u00e7\u00e3o de Empresas (Brasil) Num.1 Vol.48","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.1590/s0034-75902008000100004","doi":"https://doi.org/10.1590/s0034-75902008000100004","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s0034-75902008000100004","pdf_url":"https://www.scielo.br/j/rae/a/D4vFHzhd5hnzFqkkqPjvNYg/?lang=pt&format=pdf","source":{"id":"https://openalex.org/S203848637","display_name":"Revista de Administra\u00e7\u00e3o de Empresas","issn_l":"0034-7590","issn":["0034-7590","2178-938X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","doaj","erih-plus","norway-1","poland-40","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310312246","host_organization_name":"Funda\u00e7\u00e3o Get\u00falio Vargas","host_organization_lineage":["https://openalex.org/P4310312246"],"host_organization_lineage_names":["Funda\u00e7\u00e3o Get\u00falio Vargas"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Administra\u00e7\u00e3o de Empresas","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.7257999777793884,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1994001968.pdf","grobid_xml":"https://content.openalex.org/works/W1994001968.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W78039995","https://openalex.org/W570875672","https://openalex.org/W1499170180","https://openalex.org/W1594104103","https://openalex.org/W1752007718","https://openalex.org/W1965365929","https://openalex.org/W2032934107","https://openalex.org/W2071505436","https://openalex.org/W2563082166","https://openalex.org/W2738305935","https://openalex.org/W2969374202","https://openalex.org/W3015634246","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W1498266105","https://openalex.org/W2619733035","https://openalex.org/W2125242789","https://openalex.org/W1614640575","https://openalex.org/W2801081363","https://openalex.org/W2901039929","https://openalex.org/W7042134135","https://openalex.org/W1568895422","https://openalex.org/W7119414138"],"abstract_inverted_index":{"Este":[0],"estudo":[1],"analisa":[2],"estrat\u00e9gias":[3],"de":[4,11,34,45,52,62,68,72,81,87,102,104],"posicionamento":[5],"da":[6,9,24,41],"ind\u00fastria":[7,25],"cal\u00e7adista":[8,26],"regi\u00e3o":[10],"Franca":[12],"(SP)":[13],"com":[14,39,54],"rela\u00e7\u00e3o":[15],"ao":[16],"mercado":[17],"interno.":[18],"O":[19],"trabalho":[20],"apresenta":[21],"um":[22,85],"panorama":[23],"nacional;":[27],"em":[28,56,123,126],"seguida,":[29],"s\u00e3o":[30],"apresentados":[31],"os":[32],"resultados":[33],"uma":[35],"pesquisa":[36],"emp\u00edrica":[37],"empreendida":[38],"empresas":[40,53,121],"regi\u00e3o.":[42],"Uma":[43],"an\u00e1lise":[44],"conglomerados":[46],"permitiu":[47],"identificar":[48],"quatro":[49],"diferentes":[50,76],"grupos":[51],"base":[55],"cinco":[57],"vari\u00e1veis":[58],"(pre\u00e7os":[59],"praticados,":[60],"custos":[61],"produ\u00e7\u00e3o,":[63],"qualidade":[64,106],"dos":[65],"produtos,":[66],"tecnologia":[67],"produ\u00e7\u00e3o":[69],"e":[70,96,98,107],"capacidade":[71],"inova\u00e7\u00e3o),":[73],"utilizando":[74],"tr\u00eas":[75],"estrat\u00e9gias:":[77],"foco":[78],"no":[79],"segmento":[80],"cal\u00e7ados":[82],"masculinos":[83],"para":[84,119],"p\u00fablico":[86],"renda":[88],"baixa":[89],"(grupo":[90,111],"1),":[91],"baixo":[92],"custo":[93],"(grupos":[94],"2":[95],"3),":[97],"diferencia\u00e7\u00e3o":[99],"por":[100],"meio":[101],"produtos":[103],"melhor":[105],"pre\u00e7os":[108],"mais":[109],"altos":[110],"4).":[112],"Ao":[113],"final,":[114],"foram":[115],"sugeridas":[116],"alternativas":[117],"estrat\u00e9gicas":[118],"as":[120],"consideradas":[122],"posi\u00e7\u00e3o":[124],"desfavor\u00e1vel":[125],"compara\u00e7\u00e3o":[127],"\u00e0s":[128],"concorrentes.":[129]},"counts_by_year":[{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2016-06-24T00:00:00"}