{"id":"https://openalex.org/W1993964528","doi":"https://doi.org/10.1080/10495142.2011.623548","title":"Social Marketing Innovation: New Thinking in Retailing","display_name":"Social Marketing Innovation: New Thinking in Retailing","publication_year":2011,"publication_date":"2011-10-01","ids":{"openalex":"https://openalex.org/W1993964528","doi":"https://doi.org/10.1080/10495142.2011.623548","mag":"1993964528"},"language":"en","primary_location":{"id":"doi:10.1080/10495142.2011.623548","doi":"https://doi.org/10.1080/10495142.2011.623548","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10495142.2011.623548","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit & Public Sector Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063357333","display_name":"Christina Holweg","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102248843","display_name":"Vienna University of Economics and Business","ror":"https://ror.org/03yn8s215","country_code":"AT","type":"education","lineage":["https://openalex.org/I102248843"]}],"countries":["AT"],"is_corresponding":true,"raw_author_name":"Christina Holweg","raw_affiliation_strings":["Vienna University of Economics and Business, Vienna, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vienna University of Economics and Business, Vienna, Austria","institution_ids":["https://openalex.org/I102248843"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045836692","display_name":"Eva Lienbacher","orcid":"https://orcid.org/0000-0003-1204-9154","observed_orcids":["https://orcid.org/0000-0003-1204-9154"]},"institutions":[{"id":"https://openalex.org/I102248843","display_name":"Vienna University of Economics and Business","ror":"https://ror.org/03yn8s215","country_code":"AT","type":"education","lineage":["https://openalex.org/I102248843"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Eva Lienbacher","raw_affiliation_strings":["Vienna University of Economics and Business, Vienna, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vienna University of Economics and Business, Vienna, Austria","institution_ids":["https://openalex.org/I102248843"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5063357333"],"corresponding_institution_ids":["https://openalex.org/I102248843"],"apc_list":null,"apc_paid":null,"fwci":2.6577,"has_fulltext":false,"cited_by_count":41,"citation_normalized_percentile":{"value":0.93927126,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"23","issue":"4","first_page":"307","last_page":"326"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.36890000104904175,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.36890000104904175,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.16930000483989716,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.10649999976158142,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-supermarkets","display_name":"social supermarkets","score":0.8220000267028809},{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.972000002861023},{"id":"https://openalex.org/keywords/retail-marketing","display_name":"retail marketing","score":0.8510000109672546},{"id":"https://openalex.org/keywords/social-entrepreneurship","display_name":"social entrepreneurship","score":0.9879999756813049},{"id":"https://openalex.org/keywords/poverty","display_name":"poverty","score":0.6159999966621399}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7702621221542358},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6340205669403076},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5882759690284729},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5652031302452087},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.558652937412262},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5114463567733765},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4819638431072235},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.48133811354637146},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.48132455348968506}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/10495142.2011.623548","doi":"https://doi.org/10.1080/10495142.2011.623548","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10495142.2011.623548","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit & Public Sector Marketing","raw_type":"journal-article"},{"id":"pmh:oai:research.wu.ac.at:openaire_cris_publications/f963de6d-62db-45a7-8687-8201f37a87c1","doi":null,"is_oa":false,"landing_page_url":"https://research.wu.ac.at/de/publications/f963de6d-62db-45a7-8687-8201f37a87c1","pdf_url":null,"source":{"id":"https://openalex.org/S7407055123","display_name":"WU Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Holweg, C & Lienbacher, E 2011, 'Social Marketing Innovation: New Thinking in Retailing', Journal of Non Profit and Public Sector Marketing, vol. 23, no. 4, pp. 307 - 326. https://doi.org/10.1080/10495142.2011.623548","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.666700005531311,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W22142605","https://openalex.org/W118400120","https://openalex.org/W144973714","https://openalex.org/W624248312","https://openalex.org/W1512238160","https://openalex.org/W1512493531","https://openalex.org/W1525584699","https://openalex.org/W1588288648","https://openalex.org/W1589541263","https://openalex.org/W1597275295","https://openalex.org/W1973168414","https://openalex.org/W1996353944","https://openalex.org/W1997780985","https://openalex.org/W2002553953","https://openalex.org/W2007279600","https://openalex.org/W2008418601","https://openalex.org/W2024180819","https://openalex.org/W2029768506","https://openalex.org/W2043395798","https://openalex.org/W2045094338","https://openalex.org/W2052848900","https://openalex.org/W2054006106","https://openalex.org/W2068178969","https://openalex.org/W2069587759","https://openalex.org/W2073859008","https://openalex.org/W2074546768","https://openalex.org/W2079685258","https://openalex.org/W2085524443","https://openalex.org/W2089862266","https://openalex.org/W2106211086","https://openalex.org/W2106529082","https://openalex.org/W2119315611","https://openalex.org/W2122908417","https://openalex.org/W2128965831","https://openalex.org/W2148603575","https://openalex.org/W2242072004","https://openalex.org/W2295848001","https://openalex.org/W2341544654","https://openalex.org/W2502241732","https://openalex.org/W2740027236","https://openalex.org/W4285719527","https://openalex.org/W4301377693"],"related_works":["https://openalex.org/W7135829059","https://openalex.org/W2903487194","https://openalex.org/W2070506067","https://openalex.org/W7135537849","https://openalex.org/W2948243927","https://openalex.org/W7024697049","https://openalex.org/W1544909795","https://openalex.org/W3197470370","https://openalex.org/W2770617829","https://openalex.org/W3193319858"],"abstract_inverted_index":{"Retail":[0],"marketing":[1,16,113,116],"has":[2],"been":[3],"a":[4,34,56,81,132],"well-established":[5],"research":[6],"stream":[7],"in":[8,62,91,103,119,131],"academic":[9],"literature":[10,117],"for":[11,80],"several":[12],"decades.":[13],"As":[14],"social":[15,31,39,51,63,108,112,128],"takes":[17],"ideas":[18],"from":[19,76],"commercial":[20],"marketing,":[21],"this":[22,100],"article":[23,101],"proposes":[24],"to":[25,38,85,87],"transfer":[26],"the":[27,105,121,127],"retail-marketing":[28],"concept":[29,106],"of":[30,50,59,83,95,99,107,126],"supermarkets":[32,42,66,109],"(SSMs),":[33],"real-":[35],"world":[36],"application,":[37],"marketing.":[40,64],"Social":[41,65],"can":[43],"be":[44],"seen":[45],"as":[46,53,55],"an":[47],"innovative":[48],"example":[49],"entrepreneurship,":[52],"well":[54],"best-practice":[57],"benchmark":[58],"\u201cnew":[60],"thinking\u201d":[61],"sell":[67],"food":[68],"and":[69,78,114,118,123],"consumer":[70],"goods":[71],"that":[72],"they":[73],"receive":[74],"free":[75],"retailers":[77],"manufacturers":[79],"discount":[82],"up":[84],"70%":[86],"people":[88],"who":[89],"are":[90],"or":[92],"at":[93],"risk":[94],"poverty.":[96],"The":[97],"contribution":[98],"is":[102],"defining":[104],"founded":[110],"on":[111],"retail":[115],"describing":[120],"development":[122],"current":[124],"status":[125],"supermarket":[129],"sector":[130],"European":[133],"country.":[134]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}